Week 1 Project and Portfolio Presentation

1. PERSONAL BRAND EXPLORATION
Channing Spears
Project & Portfolio I: Week 1
February 3rd, 2022

2. My name is Channing Spears, and I grew up in Dallas, Texas and
currently live in New York City.
Growing up, I fell in love with competitive cheerleading which
ultimately showed me that if you work hard for the things you want,
your hard work will pay off. Cheerleading has many aspects, but
what sets you apart in the industry is your attention to detail. Every
team I competed against was doing pretty much the same thing we
were, but who paid closer attention to the details? Other valuable
skills I’ve carried with me is how to be a leader and how to work as a
team, because life is hardly ever a one man show. Being able to
connect with others and motivate them to work together to
accomplish something you couldn’t do alone is incredibly
empowering. In my final years of cheerleading, me and my team
were invited to the world’s competition held at ESPN Wide Worlds of
Sports Complex in Orlando, Florida. We ended up winning 3 rings
out of the 4 times we competed. These memories drive me every
day to achieve the goals I’ve set for myself. I am passionate about
encouraging myself and others to be our most authentic selves and
to aggressively chase after the thing you want. I take pride in my
student mentality because there is always more to be learned no
matter what stage in life we are.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Brand Marketing Manager
• Digital Marketing Manager
• Advertising and Promotions
Manager
BRAND ARCHETYPE -Explorers are
resourceful and open minded. We
crave freedom and a more fulfilling
life but are terrified on getting trapped
in conformity. We want to escape
from boredom and seek new
experiences any chance we get.
Marketing Manager for Digital Media Industry

4. Hiring Managers at Marketing Agencies
TARGET AUDIENCE
Jackson Leeds
Outreach Plan:
• At this point in time, I need to update my resume and I
am going to apply for this position because I am
currently qualified.
• My initial contact will be via email.
• I plan to follow up about a week after via phone if I
haven’t already heard back.
PROFILE
PICTURE
Recruiter & Talent
Acquisition at UM Worldwide
Genevieve Robles
Outreach Plan:
• I will make sure to have read up on the most recent
shares on LinkedIn (form the company and his direct
page) and evaluate the requirements of the
job/company and confirm my profile reflects my abilities
to execute.
• I will seek to connect via LinkedIn and via email.
• I believe about a week to a week and a half from the
initial point of contact is a good timeframe to follow up.
Director of talent experience
at Media Kitchen
Evodie Ganjwa
Outreach Plan:
• Before reaching out to this Agency I would like to
complete the mentioned certifications in my water
slides. (Strategy of content marketing and SEO)
• I would apply via the LinkedIn job post if available, if not
then submit my application directly to her email.
• I would follow up with a call or email depending if I
receive a response
People and Culture Executive
at Artisan Council

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Build my LinkedIn profile to reflect my skills, abilities
and qualifications
‣ Take skills quizzes, expand my LinkedIn
network by connecting with my current
coworkers and former managers and seek
recommendations from my
coworkers/peers/superiors.
Mid Term: (2025)
• Get at least 4 recommended certifications for my field
‣ HTML/CSS, Social Media Marketing
Certifications (TikTok, Instagram, etc.), Google
Ads
Long Term: (2026)
• Become a full-time marketing strategist
‣ Apply to the top agencies of my choice in the
NYC area and interview until I find a good fit

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media / Content Creation
SOFT
HARD
Novice / Adept / Expert
Keynote / Power Point Novice / Adept / Expert
Communication Novice / Adept / Expert
Creative Problem Solving Novice / Adept / Expert
Web Development Softwares
SOFT
HARD
Novice / Adept / Expert
Database Management Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Adaptable Novice / Adept / Expert

7. I help brands create audience-first marketing
solutions by providing insightful creative
thinking.
PROMISE

8. CREDENTIALS
Work Experience:
• Office Coordinator for Seaport Global
Securities (2019-Current)
• Classroom instructor at New Hope
Learning Center Preschool (2014-2016)
• Sales associate for Steve Madden (2015-
16)
• Sales Representative in Cosmetics
(2016-2018)
Education:
• Digital marketing, B.S., Full Sail University 2023
GPA 3.7
Leadership Roles:
• Serial Top Sales Representative
• Head Classroom Teacher
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Diane Asante
Industry Experience:
• Industry experience goes here
Education:
• Bachelors Degree, Journalism and Media Studies
• Drew University: Communications and Media Studies
Leadership Experience:
• Social Media Coordinator for PYNK Lemonade
• President of Society of Professional Journalists
Skills and Proficiencies:
• Social Media Communications - 9 endorsements
• Time Management - 7 endorsements
• Google Docs - 6 endorsements
Channing Spears
Overall Online Presence:
• 593 Connections, banner image not customized, Very
professional and featuring graduation gown with honors
• This profile is fairly detailed. You can tell this is a
relatively new to the industry person working on their
online appearance but there is still a lot of info about
the individual including qualifications. , No public
articles but there are some examples of her work,
active on other social media such as Instagram, their
LinkedIn URL is not customized.
• Grade: Average, 50 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Bachelors of Science in Digital Marketing from Full Sail
University 2023
Leadership Experience:
• Serial Top Sales Representative
Skills and Proficiencies:
• Communication - 0 endorsements
• Microsoft Programs - 0 endorsements
• Adobe Creative Cloud - 0 endorsements
Overall Online Presence:
• 9 Connections, banner image not customized, The
image is clear and well lit however I am wearing denim
which, in many cases, can be too casual. The profile Is
not very detailed. It gives a small bit of information
about myself and has tons of room for expansion. No
published articles, not active on other social media
currently, LinkedIn URL is not customized
• Grade: Poor, 10 out of 100

10. COMPETITION
Diana Maliqi
Industry Experience:
• Digital Marketing Manager at Lake
Country Visitors Bureau
• Social Media Marekting Manager for
YourSpace Creative
Education:
• Bachelors in Internet Marketing from Full Sail University
Leadership Experience:
• Founder of Myleaf LLC
• Graduated with 4.0 and honors
Skills and Proficiencies:
• Social Media- 146 endorsements
• Marketing- 140 endorsements
• Blogging- 132 endorsements
Channing Spears
Overall Online Presence:
• 500+ Connections & almost 20k followers, banner
image is customized, Very professional but not typical
headshot. This profile is incredibly detailed. There are a
ton of endorsments, reccomendations, etc. about this
person. You can tell she is utilizing all of these tools
wisely, No public articles connected to LinkedIn and
she doesn’t have her last name up for me to google. I
assume since she blogs that there are articles
connected to her name. undeterminedactive on other
social media such as Instagram, their LinkedIn URL is
not customized.
• Grade: Superior, 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Bachelors of Science in Digital Marketing from Full Sail
University 2023
Leadership Experience:
• Serial Top Sales Representative
Skills and Proficiencies:
• Communication - 0 endorsements
• Microsoft Programs - 0 endorsements
• Adobe Creative Cloud - 0 endorsements
Overall Online Presence:
• 9 Connections, banner image not customized, The
image is clear and well lit however I am wearing denim
which, in many cases, can be too casual. The profile Is
not very detailed. It gives a small bit of information
about myself and has tons of room for expansion. No
published articles, not active on other social media
currently, LinkedIn URL is not customized
• Grade: Poor, 10 out of 100

11. BRAND POSITION
For agencies who need creative marketing
strategists, I provide insight driven content
creation to establish stronger connection with the
consumers on and off the web.
“NOT CHANDLER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital Marketers Association (organization)
‣ February 2022 | Virtual
• Social Media Club (organization)
‣ DATE | LOCATION
• Digital Summit (event)
‣ August 24th & 25th ,2022 | Boston, MA
Digital Marketing
• Primary Content: The content I create online for my brand
would be my daily adventures, because anything can be just
that, an adventure. As a driven person I am always up to try
something new or religiously work on a skill until I feel its
perfect- and its all worthy content. As a quirky hardworking
individual, Sharing my thoughts and experiences can help
build peoples trust in me as I build a brand for myself.
• Primary Tools: LinkedIn, Instagram, and TikTok are my
preferred social networks to promote my content. I would
mention my favorite products whenever necessary to help
build my network.
• Website: By committing to creating consistent meaningful
content I should be able to build a robust portfolio that
accurately depicts my brand awareness online.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Bachelors of Science in Digital Marketing from Full Sail
University 2023
Technical Skills
• HTML & CSS, Udemy July 2023
• SEO - LinkedIn Learning, December 2022
• Strategy of Content Marketing Cert. - Coursera, July
2022
• Google Ad Certification- Udemy, July 2023
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. Channing Spears
You know boring media content? Well, what I do is find creative solutions to
help your brand stand out. In fact, I can help you build a strong brand
identity and online presence.

15. REFERENCES
Putnam, K. (2013) Explorer Brand Archetype. Kaye Putnam: Psychology
Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-
explorer/
Amika. (n.d.). Jobs. [LinkedIn Page]. LinkedIn. Retrieved
February 3rd, 2022.
https://www.linkedin.com/jobs/view/2896749775/?refId=a9578
b38-57a5-4159-8016-11a537eb4edc
Media Kitchen. (n.d.) [LinkedIn Page]. LinkedIn. Retrieved
February 3rd, 2022.
https://www.linkedin.com/jobs/search/?currentJobId=29067174
79&keywords=media%20kitchen
Jackson Leeds. (n.d.) [LinkedIn Page]. LinkedIn. Retrieved
February 3rd, 2022. https://www.linkedin.com/in/jacksonleeds/
UM Worldwide. (n.d.) [LinkedIn Page]. LinkedIn. Retrieved
February 3rd, 2022. https://www.linkedin.com/company/um-
ww/people/
Stacey. (2022, January 15). 25 Digital Marketing Certifications
that get you hired in 2022. Brandastic.
https://brandastic.com/blog/digital-marketing-certifications-that-
get-you-hired/
Asante, D. (n.d.) [LinkedIn Page]. LinkedIn. Retrieved February
3rd, 2022) https://www.linkedin.com/in/diane-asante-
41041013a/
Digital Marketers Organization. (n.d.) Connect. Inspire.
Explore. Retrieved on February 3rd, 2022.
https://digitalmarketers.org/
Digital Summit. (n.d.) Conferences. Retrieved on February 3rd,
2022. https://digitalsummit.com/conferences/
Social Media Club. (2021, July 5th) Home.
https://socialmediaclub.org/
Udemy. (n.d.) HTML & CSS - Certification Course for
Beginners. Retrieved on February 3rd, 2022.
https://www.udemy.com/course/html-css-certification-course-
for-beginners/
Simone, S. (n.d.) The Strategy of Content Marketing. Coursera.
https://www.coursera.org/learn/content-marketing
LinkedIn Learning. (2020 November) Become an SEO Expert.
LinkedIn. https://www.linkedin.com/learning/paths/become-an-
seo-expert?u=50813145
Maliqi, D. (n.d.) [LinkedIn Page] LinkedIn. Retrieved on
February 3rd, 2022.
https://www.linkedin.com/company/artisan-council/
Maliqi, D. (n.d.) [Facebook Page] Facebook. Retrieved on
February 3rd, 2022) https://www.facebook.com/diana.maliqi.33
Artisan Council. (n.d.) [LinkedIn Page]. LinkedIn. Retrieved on
February 3rd, 2022. https://www.facebook.com/diana.maliqi.33