Modern consumers have increasingly complicated buying journeys. Brands and retailers need to connect and optimize the critical steps along that journey to reach customers when and how they shop. ChannelAdvisor’s next-generation products and enhancements are providing retailers and brands with the technology and services necessary to grow sales through new channels, connect to more customers and optimize operations through actionable intelligence. Welcome to the front lines of e-commerce. This is the Spring 2017 ChannelAdvisor Expanded Product Suite.

1. ChannelAdvisor Expanded
Product Suite
C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
Spring 2017
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2. The Rise of E-Commerce | 2016
RETAIL SALES
(US)
CHANGE IN
CONSUMER
SPENDING
As e-commerce
retailers grew,
department stores lost
almost 6%**
AMAZON
Estimates state that
Amazon accounted
for 40% of all U.S. e-
commerce***
$550B +11% 40%
Source: *US Census Bureau
**Wall Street Journal
***Census Bureau, Marketplace Pulse
Estimates
2016's total e-
commerce retail sales
grew 16% year-over-
year*
C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
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3. Who is ChannelAdvisor?
C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
Global
employees
focused on e-
commerce
Global transactions
Retail &
manufacturing
customers worldwide
100+ channels supported worldwide
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4. TO CONNECT &
OPTIMIZE THE WORLD'S
COMMERCE
The ChannelAdvisor Mission
C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
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5. We're Connected Globally
C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
RALEIGH-DURHAM, NC
SEATTLE, WA
LIMERICK, IE
LONDON, GB
BERLIN, DE
SHENZHEN, CN
SHANGHAI, CN
MELBOURNE, AUS
OFFICES IN:
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6. OPTIMIZE CONNECT GROW
C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
Product Content Optimization (PCO)
Optimizing your product
content is critical to your
success on many e-commerce
destinations
Yet, it is not a core
competency for most
retailers and brands
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7. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
Product Content Optimization allows you to take a single source
of product data and transform it to improve your product and
brand visibility on multiple e-commerce destinations.
Product Content Optimization (PCO)
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OPTIMIZE CONNECT GROW

8. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
Competitive Environment for Amazon
We help you:
Gain competitive insights
within the Amazon
marketplace
Make data-driven decisions
based on the competitive
landscape
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OPTIMIZE CONNECT GROW

9. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
ChannelAdvisor Fulfillment Network
35
90
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OPTIMIZE CONNECT GROW

10. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
Fulfillment Network | Multiple Distribution Centers
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OPTIMIZE CONNECT GROW

11. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
Fulfillment Network | Fulfillment by Amazon
We help you:
Monitor your inventory status
Track Products in FBA
Analyze inventory issues
Track GMV trends by
channel
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OPTIMIZE CONNECT GROW

12. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
Marketplace Benchmarking
We Help You: Supported Marketplaces:
Benchmark how sellers are
performing through
competitive insights
Compare growth to
competing sellers across all
items or take a deeper dive
into specific categories
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OPTIMIZE CONNECT GROW

13. Want more?
Watch the full
on-demand
webinar!
DOWNLOAD NOW
C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R 13

14. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
Marketing Services for Amazon
Manage highly targeted keywords for visibility
Balance visibility and profitability goals through strategic bid
management.
Align the program and your business needs using performance
analytics.
Control costs through ongoing budget management.
Gain visibility into performance with regular reports.
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OPTIMIZE CONNECT GROW

15. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
We help you:
Build brand awareness
Increase customer acquisition
Leverage cross-channel data
Gain campaign
management effectiveness
Dynamic and Carousel Ads | Facebook
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OPTIMIZE CONNECT GROW

16. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
PureFormulas: Increasing AOV by 38%
Goal
Wanted to find new,
innovative ways to reach
customers
ChannelAdvisor developed an
innovative strategy for
Facebook Dynamic Ads
AOV increased 36%
Cost per click has gone down 38%
Click through rate up 120%
Approach
Results
https://www.channeladvisor.com/success-stories/pureformulas/
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OPTIMIZE CONNECT GROW

17. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
Local Inventory Ads | Google
83%of shoppers are more likely to
visit a store if they can check on
the availability of an item online
before heading to the retailer
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OPTIMIZE CONNECT GROW

18. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
Local Inventory Ads | Google
We help you:
Optimize product
content with local
product data
Increase offline sales
through advertising
Gain strategic guidance
from ChannelAdvisor
experts
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OPTIMIZE CONNECT GROW

19. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
Drop Shipping
We help you:
Streamline fulfillment
processes
connect to more
sources of demand
ensure your customers
have a consistent and
positive experience
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OPTIMIZE CONNECT GROW

20. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
New Marketplaces | Expand Your Reach
30
60
90
2013 2015 2016 Today
0
ChannelAdvisor Marketplaces THIRD
PARTY
35
47
90
71
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OPTIMIZE CONNECT GROW

21. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R
Vendor Services for Amazon
Create & optimize new items
Suggest & implement keywords for titles & descriptions
Merchandise leveraging coupons, promotions, Amazon Vine and
A+ Detail Pages
Advertise to increase visibility
Monitor compliance metrics & alert you to poor performance
trends
Gain access to recommendations based on expert analysis
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OPTIMIZE CONNECT GROW

22. Want more?
Watch the full
on demand
webinar!
DOWNLOAD NOW
C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R 22

23. S U M M A R Y
CONNECT, OPTIMIZE AND GROW THE WORLD'S COMMERCE
Product Content Optimization
Vendor Services for Amazon
Marketing Services for Amazon
Competitive Environment Dashboard for Amazon
Drop Ship
Fulfillment Network
Algorithmic Repricer for eBay
Marketplace Benchmarking
Dynamic and Carousel Ads for Facebook
Local Inventory Ads for Google
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