Business storm 3m

3M: Model of Market Management Moscow, 2011

Our team Anna Nazarova Olga Pivovarova A yuna D anzanova Natalia Ulyanova ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contents: ,[object Object],[object Object],[object Object],[object Object]

3 M: Goals and Aims ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Increase in Demand = Increase in Supply

Although not all end clients have the same share of sales there may be a unique TAILOR-MADE SOLUTION that will make the most out of each segment. END CLIENT How to use chart : Key: % Share of Sales High Medium Low – 16-50% – 0-15% – 51-100% Current operational situation PRIVATE HOUSING COMMERCIAL CONSTRUCTION INDUSTRIAL COMPANIES INDUSTRY INDIVIDUALS CONSRUCTION COMPANIES INDUSTRIAL COMPANIES Marketing – General marketing Direct contact Awareness Low High Low Distribution Retail (stores) Wholesale department Project manager

[object Object],Boosting the demand of INDIVIDUALS GROWTH Q&A Advertising Video tutorials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Useful advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Practical overview Higher brand awareness + curiosity

Overview of the Real Estate market Office property supply , Moscow and St.Petersburg Out-of-town property supply, Moscow and St.Petersburg

Commercial construction approach Development process Approach: ,[object Object],[object Object],3M Design organization Developer Providing free of charge consulting services Negotiating contract to use 3M’s electric products in building process Potential clients ,[object Object],[object Object],[object Object]

Repair of the obsolete fixed assets – a way to boost the demand of the INDUSTRIES 3М can contribute to the renovation of the buildings and installations Source: Federal State Statistic Service

Industrial companies in the Volga and Ural regions have the most obsolete fixed assets Source: Federal State Statistic Service

[object Object],Energy audit Technical solution Maintenance We establish long-term mutually beneficial relations with the government which will result in… Government orders Enhanced prestige of 3M Increased customer base of loyal and sound clients 1 2 3 ,[object Object],[object Object],[object Object],[object Object],Public-private partnership as the most suitable way to boost the sales in the industrial segment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Regional policy ,[object Object],[object Object],[object Object],Current markets: Central, North-West, Ural regions Strategic regions : Volga and Siberian regions

Stages of changes introduction 8 weeks 1 . Preparation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4. Establishment of contacts with design organizations 01.03 08.03 15.03 22.03 29.03 05.04 12.04 19.04 26.04

Development of web-page 58 931 000 rur 1 Development of advertising clip 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],4 Total advertising costs – 57 836 000 rur Tutorial clips translation 2 Costs assessment Total costs For detailed calculation see Appendix 1. Method Outsoursing Amount 30 000 rur Method Outsoursing Amount 1 000 000 rur Method Outsoursing Amount 65 000 rur

We assume that the proposed set of measures will boost the 3M's sales by  50 % Individials Construction companies Industrial companies $100M  $150M * Source: Knight Frank Current situation: $10M $40M $50M Innovative and useful products + Creative promotion = DOUBLE the demand CREATE the demand for 3M products  40% growth * 12% growth* of the construction market (elite and business segments) = + 56.8 % Government orders + "Lifetime" client management = +35% $20M $62.7M $67.5M

DESCRIPTION HIGHER PROBABILITY LOWER PROBABILITY ,[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 Risks and mitigations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],M I T I G A T I O N S We’re prepared to t ake calculated risks during implementation to capitalize on significant opportunities Customer unresponsiveness on advertising campaign Design firms won’t utilise the proposal Market instability (e.g. rouble appreciation)

Business storm 3m

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (13)

Andere mochten auch

Andere mochten auch (10)

Ähnlich wie Business storm 3m

Ähnlich wie Business storm 3m (20)

Mehr von Changellenge >> Capital

Mehr von Changellenge >> Capital (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Business storm 3m