2. Target Audience
Our target audience for our video and text were both male and
female, who have an interest in the genre of UK Hip Hop/Rap.
The age range of our audience were young adults from the age of
around 16 to around 24.
Those who consume the music video and song will be specific
individuals who can personally relate to the artist and the music
themselves. It would be those from a working class background,
many will be from slightly more poorer backgrounds than others,
and the ethnicity are a mixture of black, white and Asian.
3. Product Feedback
In order to get feedback or constructive criticism on how we did on producing our music
video we decided to use a range of media to post the video on. We used social
networking sites such as Facebook and Twitter and also Youtube to send out messages
and promote the video. We also used word a mouth and smartphone messaging such
as Blackberry Messenger, to spread the word about the video in order to get an increase
on exposure for more views and comments.
We created a survey using surveymonkey.com and posted this link with the video on
Youtube. This was one way of getting some feedback.
http://www.surveymonkey.com/s/QVHZPM3
4. Audience feedback
The feedback that we had got from the survey that we created on survey monkey are as follows:
How old are you?
13-16 Summary:
17-20 These are a
21-24 few of the
25+ Did the lyrics match the
visuals?
main key
questions
Yes
that a few
No
people filled
out. This
Wasn’t result
thinking shows that
about it
the video
was quite
Would you recommend this video?
successful
in matching
Yes
these
Maybe
criterias.
No
5. Audience feedback
The viewing statistics from Youtube are:
The graph on the Youtube statistics inform us
around which dates the video was viewed.
From this we can clearly see that social
networking sites played a big role in
promoting this video.
This statistic shows us that we had got the
most amount of views from this video being
viewed on a mobile device. This suggests
that our audience were viewing this through
devices that are also targeted towards them.
Which creates a link and more promotion.
The statistics from Youtube showed
that there was more of a female
audience than male, between the ages
of 13-24. This shows that this specific
genre does target and appeal towards
a much younger audience too.
6. Audience feedback
We had many ratings and comments from Facebook and Twitter and also from word a mouth.
The social networking sharing proved to be the biggest pointer as it helped us spread the video
very quickly.
What do you like most about What changes could What do you like most about
the video? improve our video? the video?
“The fact that it shows a lot of “Some of the edits, too “The fact that it shows a lot of
meaning” similar” meaning”
“Different edits” “The camera quality made “Different edits”
some of the good shots look
“Some of the shots, the big ben bad” “Some of the shots, the big ben
one was the one that caught my one was the one that caught my
eye” “Lighting and colour” eye”
“The way the riot footage flows “More variety of shots” “The way the riot footage flows
with the actual track” with the actual track”
Here are some of the feedback comments that we got from word of mouth and
comments left of Facebook and Twitter.
By looking at these comments we can clearly see that as an overall
video it was produced and edited quite well. However, there could
have been some improvements, such as more variety of shots.
7. Social Networks
MySpace, Facebook, Twitter, YouTube, etc. These websites have rocketed sky high to the
most visited website, and are continuously increase in popularity. The great advantage of
social networks to marketing is their tendency to propagate information virally
With over 600 million users on Facebook, that could mean a lot of exposure for your
business or product in just one place.
Social networking sites are getting more popular every day so businesses can no longer
ignore the trend.
By using Social networking sites to advertise and promote your product your gaining a
tremendous amount of exposure to target audiences, new fans, and help to entice new
consumers.
8. Theorists – Len Ang
When studying theorists for critical perspectives, which I think will come in great
use when evaluating this audience feedback, I came across Len Ang.
She details that media producers already have an imaginary entity in mid before
the construction of a media product.
She states that „audiencehood is becoming an ever more
manufactured, fragmented and diversified repertoire or practises and
experiences.‟
I believe that Len Ang is trying to state that it‟s a development of own opinion. As
social economic is progressing, due to an individuals own experience, there will
be changes and growth in different types of audiences.
After taking this into account I knew that I had to produce and
manufacture a product that would appeal to a much wider range of
audience, in order to get a passive or active audience.
9. Conclusion
Overall, after making the main product I believe that we targeted our audience
quite well especially through the use of social networking. We also decided not
to make any changes to the video in the terms of shooting again, however
when editing we tried to change the lighting and colour of some particular
shots.
The initial research into the genre of the music and the different types of
people that would most likely listen to the music help us quite well, particularly
when it cam to shooting the video as we wanted to get shots that would
appeal. I think that adding in the riot footage was the part that instantly
interested the audience. This is because our target audience were the main
range of people who were effected by this event.
