1. CURRICULUM VITAE
Chander Kant
S/o Shri. Krishan Dutt
Village Patti, P.O Basal
Distt/Teh Solan (H.P), 173213
Mobile No:+917696557458
Email: chander.kant@live.com
Summary:
Professional with 4.11 Years experience in Search Engine Marketing for Google Adwords,
Facebook and Bing Ads. An extensive hands-on expertise in managing multiple accounts, large
number of keywords, levels of investment, keyword biding strategies and measuring success of
online marketing efforts to ensure high ROI. I have the unique ability to provide visionary
interactive solutions that have a dramatic impact on the longevity and increased efficiency of
online marketing programs.
Area of Expertise:
 Competitive Market Research and Analysis
 Keyword research and analysis
 Account setup and management
 Text and banner ads creation, implementing and testing
 Product listing ads management
 Remarketing
 Analytic Tools: Webtrends and Google Analytics
 Landing page analysis and development
 Regional Campaign Targeting
 Small Business Planning
 Strategic Project Planning

2. Professional Experience:
Total Experience in Online Marketing: 4.11 Years
I. PPC Analyst at Nvish
February 2013 – Present (2.7 Years)
Responsible for developing digital strategy for big brands to deliver overall success. Here in
Atherio, I have worked in analyzing business, measuring key parameters, developing successful
business models and optimizing paid campaigns etc.
II.PPC Analyst at Soft System Solution
May 2011 to January 2013
Responsible for developing interactive marketing strategy and operational plans for high profile
technology clients. Applying marketing methodologies, web analytics and new concept to client
business problems.
- In Search Engine marketing (PPC), handled 10 projects independently.
- Worked on managing on major project for the company from its development strategy to its
marketing and lead generation.
- Created engagement ads on Search Engine Marketing campaigns to generate business leads.
It Included activities:
1. Market research
2. Keyword research and analysis
3. Account setup
4. Campaign structure design and management
5. Text ads creation, implementing and A-B testing
6. Banner ads creation, implementation and testing
7. Bid management
8. Budget Allocation and management
9. Search Engine Marketing Planning
III. Search Engine Optimization Executive at Sharp Web Studio
September 2010 to April 2011

3. Responsible for developing the marketing strategy and operational plans for the clients. Apply
marketing methodologies, testing models, digital engagements and new concepts to client
business problems utilizing best practice relationship marketing.
Accounts Undertaken:
1. Motorsports: US based Business and consumer products and services provider that sponsor
the driver in one of the biggest motor-sports racing event.
Platform: Google Adwords
Responsibilities:
 Analyzed the competitive market
 Account setup
 Campaign structure design and management
 Keyword analysis and finalization
 Text and banner ads creation, implementation and optimization
 Keyword bid management
 Account performance mentoring (Campaign, keywords and Ads performance)
 Account budget management
 Geographical Campaign Targeting
 Lead Generation and monitoring
2. Nit Connect: US based network service provider that provides all type all type of network
related services like network management, network security and installation and solve all
network issues and provides 24 hours tech support services.
Platform: Google Adwords, Facebook
Responsibilities:
 Analyzed the competitive market
 Account setup
 Campaign structure design and management
 Keyword analysis and finalization

4.  Text and banner ads creation, implementation and optimization
 Keyword bid management
 Account performance mentoring (Campaign, keywords and Ads performance)
 Account budget management
 Geographical Campaign Targeting
 Lead Generation and monitoring
3. Soft System Solution: Soft system solution, a New York based technology corporation,
provides solutions to a multitude of businesses in the areas of Software Development, Static and
E-Commerce website design, Web Application development, Quality assurance and Search
Engine Optimization.
Platform: Google Adwords
Responsibilities:
 Analyzed the competitive market
 Account setup
 Campaign structure design and management
 Keyword analysis and finalization
 Text and banner ads creation, implementation and optimization
 Keyword bid management
 Account performance mentoring (Campaign, keywords and Ads performance)
 Account budget management
 Geographical Campaign Targeting
 Lead Generation and monitoring
4. Nevada Tree: Nevada Tree Service provides full spectrum tree care for all of Southern
Nevada. Our expert assessment of your tree will help you find the right solution, whether your
situation calls for tree removal, fertilization, complete stump removal, or a simple pruning.
Platform: Bing Ads
Responsibilities:

5.  Analyzed the competitive market
 Account setup
 Campaign structure design and management
 Keyword analysis and finalization
 Text and banner ads creation, implementation and optimization
 Keyword bid management
 Account performance mentoring (Campaign, keywords and Ads performance)
 Account budget management
 Geographical Campaign Targeting
 Lead Generation and monitoring
Acedmic Qualification:
 MCA from RIMT – Mandi Gobindgarh(PB) under Punjab Technical University, Jalandhar.
 Bsc. From Govt. Degree college Solan under Himachal Pradesh University, Shimla.
 10+2 from Govt. Sr. Sec. Boy School Solan under H.P Board, Dharamshala.
 10th
from Govt. High School Guggaghat Solan under H.P Board, Dharamshala.
Personal Details:
Date/Place of Birth: 11th
Jan. 1984/ Solan
Father’s Name: Mr. Krishan Dutt
Nationality: Indian
Sex: Male
Marital Status: Single
Hobbies: Playing Cards, Playing Cricket, Travelling
Languages Known: English, Hindi, Himachali (Pahari)
Declaration:
I here by declare that the above given information is correct to the best of my knowledge.
Chander Kant