This document discusses sensationalism in journalism. It provides examples of sensational coverage of cases like the Sheena Bora murder trial and India's cricket match in Sydney. It also examines the causes of sensationalism in media like increased competition and the need for profits and viewership. The document argues that while sensational coverage is successful for some media organizations, it also faces criticism from audiences and can distract from other important news.

2. SHIVANGI
ADHIA
SENIOR
JOURNALIST
S.P.A.R.K.
RAUNAQ
ABHYANKAR
I.T. DEPT.
ARNAB
GOSWAMI
NEWSHOUR
SHRIPRASAD
BHAMARE
COMPS DEPT.
DAMINI
AGLAWE
MAHILA
SAMITI
LEADER
BURNING QUESTION : MISUSE OF CHALKS BY COMPS DEPT
SPIT Newshour #JUSTICE #CompsRunningWithChalks
LIVE! SPIT NEWSHOUR DEBATE NO. 1
9:00PM

3. RAUNAQ ABHYANKAR
SENSATIONALISM IN JOURNALISM
SHIVANGI ADHIA
DAMINI AGLAWE
GANESH BALERI
CHAITANYA BAPAT
SHRIPRASAD BHAMARE
- 5th October, 2015India’s Favorite NewspaperBatch-A
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4. INTRODUCTION
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What is Journalism?
Journalism requires that content be created
with several key principles in mind:
•Objective and unbiased reporting
•Factual accuracy
•Distribution of useful knowledge
•Service of the public good
•Fulfils a genuine need to know
•Avoids slander or libel
“Journalism-activity of gathering, assessing, creating, and
presenting news and information”
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5. JOURNALISM
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To provide citizens with the information they need to make the best
possible decisions about their lives, their communities, their
societies, and their governments.
•Authentic and verified information
•Serve as an independent monitor of power
•Forum for public criticism and compromise
•Make the significant interesting and relevant
•News must be comprehensive and proportional
“What is the purpose of journalism?”
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6. SENSATIONALISM
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Sensationalism is content that is:
•Controversial
•Shocking
•Attention grabbing
Sensationalism is the style of
reporting news to public which
involves use of fear, anger,
excitement and crude thrill
undertaken by the media to increase
viewership, ratings and profits.
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7. SENSATIONALISM
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WHAT IS
SENSATIONALISM?
Dog bites Man?
OR
Man bites Dog?
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8. ETHICS OF JOURNALISM
What is meant by “ETHICS”?
● Ethics is the dynamic, evolving activity of applying,
balancing, and modifying principles in light of new facts,
new technology, new social attitudes and changing
economic and political conditions.
Who is an “ETHICAL JOURNALIST”?
● "An impartial communicator of important news and views to
the public and from the impartial perspective of the public;
using responsible and accurate methods of newsgathering,
for the sake of a self-governing citizenship."
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9. Ethical Reasoning In Journalism
An important assumption of teaching
Journalism ethics is that ethical reasoning
is a skill that can be developed and
improved through study and practice.
1. Awareness that an ethical
problem exists.
2. Analysis of the case:
3. Evaluation and considered
judgment:
4. Take action and review one’s
decision later
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10. Ethical Problems
● Paid News
● Opaque private treaties
● Blatant blackmail
● Widening legal regulatory gap
● Flawed measurements of
audience reach and readership
● Self-proclamation by
media houses
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11. Causes of Sensational Journalism
● Competition
➔ Increase in competition in media is resulting in lowering of
standards.
➔ In the race for more viewership/TRPs, media houses resort
to sensationalism and twisted, manufactured news.
➔ Media houses want to ensure audience loyalty across all
platforms.
➔ It is the consumer who is the most affected and is delivered
low quality news
“More than 100 news channels battling it out “
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- 5th October, 2015
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12. Causes of Sensational Journalism
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- 5th October, 2015
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13. Causes of Sensational Journalism
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14. Causes of Sensational Journalism
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- 5th October, 2015
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15. Causes of Sensational Journalism
● Competition
➔ Increase in competition in media is resulting in lowering of
standards.
➔ In the race for more viewership/TRPs, media houses resort
to sensationalism and twisted, manufactured news.
➔ Media houses want to ensure audience loyalty across all
platforms.
➔ It is the consumer who is the most affected and is delivered
low quality news
“More than 100 news channels battling it out “
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- 5th October, 2015
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16. Causes of Sensational Journalism
● Monetary
➔ Require funds and investments to continue functioning and
keep the factory rolling.
➔ More the number of subscribers, more will be the revenue
generated
➔ Newspapers with better editorials, articles cost higher
“ TOI earns through the plethora of advertisements. “
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17. Causes of Sensational Journalism
● Glamour and Fame
➔ News anchors have become more important than news.
➔ Gives a chance of becoming famous
➔ The lives of rich, famous and beautiful are a subject of
curiosity to the common.
➔ VIEWS are presented as NEWS.
“ Media has become glamorized “
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18. SUCCESS OF SENSATIONALISM
THE GROUND REALITY
According to Indian Television
Viewership Ratings, Times Now tops
the English News Network category
with a dominant 46% share for the
year 2014-15.
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19. SUCCESS OF SENSATIONALISM
THE GROUND REALITY
However, in a survey conducted by us,
80% people voted Arnab Goswami,
Editor-In-Chief, Times Now Network,
as the most sensationalized news
presenter / journalist.
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20. REASONS FOR SUCCESS
● Scientific Aspect
● Economic Aspect
● Highlighting the importance:
● Incorporation of new laws
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“Sensationalism results in fear and excitement”
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21. REASONS FOR SUCCESS
● Scientific Aspect:
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“Sensationalism results in fear and excitement”
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22. REASONS FOR SUCCESS
● Economic Aspect
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“Goal of sensationalism is to increase profit”
Viewers/
Readers
Advertisements
/Sponsors
Profit
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23. REASONS FOR SUCCESS
● To Highlight the importance:
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“It’s a wake up call for Indian consumers!”
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24. REASONS FOR SUCCESS
● Introduction of new laws:
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“Promulgation of Criminal Law(Amendment) Ordinance,2013”
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25. AUDIENCE RESPONSIBILITY
● Motto : “Don’t Believe Everything You See and Hear”
● Just as the media and journalists have ethical
responsibilities, an ethical public should also bear
certain responsibilities.
1. Identify sensational news.
2. Tell journalists when you think they're wrong.
3. Read the editorial page.
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26. SHEENA BORA CASE
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27. Case Study: Sheena Bora Murder Case
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“The Curious Case Of Indrani Mukherjea” -The Hindu
Amidst all the limelight that the
Sheena Bora murder case
enjoyed, the same weekend
● Tajikistan was battling home
rebels
● Myanmar was readying to
go to the polls.
● the Syrians were seeking
refuge
Media reactio

28. ● Social networking sites were flooded with ‘memes’ of the victim Sheena
Bora’s family tree and the convict’s romantic conquests.
● The average Twitter/Facebook user looked it up as prime-time scandal.
● Dnaindia.com came up with a cover story that reduced the players of
the murder to mere alphabetical variables.
● Hindustan Times drew up a list of horror movies delightfully equating
each with the real life crime.
Media Reaction: Sheena Bora Murder Case
“Cast and Plot of a real-life Soap Opera” -The Hindu
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29. Case Study: #ShamedInSydney
“Can we be in denial about the disaster that happened in Sydney?”
-TIMES NOW
Audience reaction
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30. Audience Reaction: #ShamedInSydney
“Shame on @TimesNow who are feeling #shame on #TeamIndia.”
Audience Reaction: #ShamedInSydney
● Nothing could be cheaper!
#ShameOnTimesNow Dare talk
about #patriotism
● Instead of trending
#ShameinSydney. We must trend
#ShametoUTimesNow
● Soon, #ShameOnTimesNow
became the most trending
hashtag on Twitter worldwide.
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31. CONCLUSION