Shubham Goel, an iERP Company cofounder, has professional experience in analytics, digital marketing, and software engineering. In this session, he presents the basics of SQL (Structured Query Language) and how to use it to greatly improve your marketing campaigns. He also shares his take on the future of big data for marketers. This session is meant to give perspective on how marketers can use SQL to better understand their data.

1. Introduction to SQL for Marketers
Shubham Goel from Netflix, The Circle
Company Name iERP
@shubham_goell
@shubham_goell

2. Databases
@shubham_goell
@shubham_goell
Movie Actor Genre
Hunger Games Jennifer Lawrence Fantasy
1917 George Mackay Drama
Ad Astra Brad Pitt Science Fiction

3. Marketing and SQL: Powerful Combo
Strategic:
90-10 rule
@shubham_goell
@shubham_goell

4. Advice
Select
WhereFrom
SQL
@shubham_goell
@shubham_goell

5. The Future
@shubham_goell
@shubham_goell