Google Ads: Writing Ad Copy for Clicks vs. Conversions - Sara Emerson

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Sara Emerson, a senior associate at Red Ventures, goes over writing ad copy strategies to drive for clicks or conversions, what goals you can set to achieve this, and adapting best practices to your specific goals. This video will help digital marketers become familiar with building a Google Ads strategy and what it takes to write copy for clicks and conversions.

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