Covid-19 has caused a conundrum for marketers all over the world. With over 10 years of experience in digital marketing, Alex Oliveira will go over what he thinks companies should do during a pandemic to acquire new customers while also keeping current customers happy. He goes over the things you can do with your customer journey, your website, your clients, your leads, and your social media to keep your business top of mind during times of skepticism.

1. Digital Marketing in a
Pandemicby Alex Oliveira
about
journey
website
custom
er
leads
social

2. about
journey
website
custom
er
leads
social
MESSAGE FROM
ALEX OLIVEIRA
CEO, PREDIQ
Let’s transform your challenges into opportunities. My purpose is to
help businesses grow through Digital Marketing. It’s tough
navigating today’s ever-changing marketing landscape. But the
reality of the digital world is that you better show up, and show up
big. In this talk I’ll cover the Customer Journey, Your Website, Your
Clients, Your Leads & Social Media.

3. about
journey
website
custom
er
leads
social
Impulse
3
Inbound
2
Outboun
d
1
Push
Paid Ads, Direct
Mail, Email
Marketing, etc.
Pull
SEO, Social
Media
Marketing, etc.
Opportunity
Word of Mouth,
Loyalty,
Rewards, Micro-
moment

4. about
journey
website
custom
er
leads
social
SEO
Keywords
Inbound Leads
Content
Security
Speed
Responsive
Local Listings
Structure
Customer Service
Capture Leads
Standout
Chat

5. about
journey
website
custom
er
leads
social
01 02 03
Service
Be Flexible
Be Understanding
Be Empathetic
Elevated
Experience
Communicate
Be Helpful
Deliver Value
Engagement
Website
Social Media
Email Marketing
Phone Calls
Direct Mail (thank you
notes)

6. about
journey
website
custom
er
leads
social
Be
HelpfulDon’t sell! Be resourceful! People
will remember you were there for
them without asking for anything.
Content
Create Videos, Case Studies and
FAQ’s to keep your prospects
interested.
Educate
Consider launching a Learning
Management System. Host live
videos and webinars.
Landing
PagesCreate product and offer specific
landing pages. Consider starting an
Affiliate Marketing program.
Email Marketing
Make sure you have an Automated
Email drip campaign. Regularly test
your website forms to make sure they
work.
Freemiu
mGive away free samples. Offer
free consultation or coaching calls.

7. about
journey
website
custom
er
leads
social
2.3B
Perfect
platform to
engage with
customers
through
Groups. The
Ads Manager is
a powerful tool.
335M
If your target
audience is
women this
is the
platform for
you. Will help
your SEO.
330M
Twitter helps
you give
regular
updates. Think
about company
news and PR
to power your
visibility.
1B
Great
platform to
tell your
story in a
visual way.
Consider
hiring a
Micro
Influencer.

8. about
journey
website
custom
er
leads
social
2.3B
Perfect
platform to
engage with
customers
through
Groups. The
Ads Manager is
a powerful tool.
335M
If your target
audience is
women this
is the
platform for
you. Will help
your SEO.
330M
Twitter helps
you give
regular
updates. Think
about company
news and PR
to power your
visibility.
1B
Great
platform to
tell your
story in a
visual way.
Consider
hiring a
Micro
Influencer.
Q&A
https://prediqmedia.com/go/website-audit/