Bitly is a URL shortening service popular on microblogging websites. It helps user to trim down long meaningless links into short and easy to remember ones. This tool is essential in social media marketing with limited quantity of characters per post such as twitter.
Aside from URL trimming, Bitly also offers tool to view statistics related to users that clicks on the link. It can provide you information on how many viewed your particular link and from what region in the world viewed it.
This online tool is very helpful in analyzing business popularity and better internet marketing strategy.
I have created a simple online tutorial on how to use Bitly. Feel free to view it below