Samsung's primary target market consists of 18-30 year olds who are single, from social classes A, B, or C, and who are students or young professionals seeking a stylish and functional communication device. This market needs technology to feel accomplished, wants connectivity, and demands the latest features to support their lifestyle. Samsung addresses these needs, wants, and demands through products that compete with Blackberry, Nokia, iPhone, and others on style, functionality, price, and features. The marketing opportunity lies in innovating with added features like widgets to differentiate from competitors following the same trends, and leveraging Samsung's leadership in LCD/LED technology. The product line includes various phone styles with 3G, cameras, music players

1. Samsung Mobile 10 Step Marketing Plan Maria Charriza Mordeno February 17, 2011

5. Gap between customers and competition Where is the marketing opportunity? -Wide variety of PTM yet people not falling in the age bracket of PTM(younger or older) still have access to this product due to technological advancement and market evolution which makes it harder for older people to recognize the technology and makes it easier for the new breed. - Competitors follows the same trending while Samsung update their products using creative imitation with added features(Innovation) like widgets and accessories which are highly fashionable. What Needs Wants Demands are not being addressed? -Not all models are accessible in certain What can be the unique selling proposition for the new product (totally new or repositioned.) -Samsung dominated the technology when it comes to LCD and LED technology , That makes them easily knew (Brand recall and recognition) transferring that technology from T.V’s to Mobile Phones are no longer a problem in addition to the sleek stylish yet elegant mobile phones which made them remarkable. One example is AMOLED

12. Samsung Mobile 10 Step Marketing Plan Maria Charriza Mordeno February 17, 2011