TIM HORTONS PRESENTATION BU UMAR JUTT IN NCBA&E FLC.

1. Tim Horton's
Presented by:
Umar liaqat Bsc-f19-270
Mehfish fiaz Bsc-f19-277
Waris butt Bsc-f19-250
Hamza mansoor Bsc-S19-193

2. Introduction
 Tim Horton's is a Canadian fast food restaurant chain known for its coffee and doughnuts.
 It was founded in 1964 in Hamilton, Ontario by Canadian hockey player Tim Horton and
Jim Charade.
 The chain has since grown to become one of the largest coffee chains in the world, with
locations in Canada, the United States, and around the globe.
 Tim Horton's menu includes a variety of items such as coffee, tea, hot chocolate, doughnuts,
sandwiches, and other baked goods.
 In addition to traditional sit-down service, the chain also offers drive-thru service and a
mobile ordering app,
 The slogan of Tim Horton's? (always fresh, always Tim Horton's)

3. Competitors Name
 Tim Horton's competitors include
 Starbucks
 McDonald's
 Dunkin' Donuts
 Burger King
 Second Cup

4. Competitors Analysis
 Tim Horton's faces competition from a variety of businesses, including other coffee
chains, fast food restaurants, and convenience stores. Some of its main competitors
include:
 Starbucks: As one of the largest coffee chains in the world, Starbucks is a major
competitor for Tim Horton's. Starbucks offers a wide range of coffee and tea
drinks, as well as food items and a loyalty program.
 McDonald's: McDonald's is a global fast food chain that also serves coffee and
breakfast items, making it a competitor for Tim Horton's in the breakfast market.

5.  Dunkin' Donuts: Dunkin' Donuts is another large coffee and doughnut chain that
competes with Tim Horton's in the U.S. and international market. Dunkin' Donuts
has a similar menu and pricing to Tim Horton's.
 Second Cup: Second Cup is a Canadian-based coffee chain that operates in similar
markets as Tim Horton's. Second Cup offers a wide variety of coffee and tea
drinks, as well as food items and a loyalty program.
 To stay competitive, Tim Horton's focuses on its branding and menu innovations,
as well as partnerships, promotions and social media engagement. Additionally,
Tim Horton's also focuses on its community involvement, which helps to build a
positive image and foster good relationships with customers.

6. Mission, Vision Statement
 MISSION STATEMENT:
 Tim Horton's mission statement is “to deliver superior quality products and services for
our guests and communities through leadership, innovation, and partnerships.” The
statement lays emphasis on the quality of the food products and services that characterize it.
It has these main features:
 Improving health
 Improving communities
.
 VISION STATEMENT:
 Tim Horton's vision statement is “to be the quality leader in everything we do.” This
company shows that it is more than a restaurant through this vision statement. It can be split
into:
 Being a leader
 Doing more

7. Core Values
 Core Values:
 Tim Horton’s core values include “make a difference, customer first, personal
excellence, cooperation, and stewardship.” Since the first store opened in
Hamilton, this company has shown that it values the spirit of ‘winning together.’To
ensure this is part of the foundation, it has since continued to implement these
values to influence the stability of the company as well as create a supportive
culture.

8. Marketing Strategies
 Tim Horton's, a Canadian coffee and doughnut chain, has implemented several
marketing strategies over the years. Some of the key strategies include:
 Branding: Tim Horton's has built a strong brand image through its use of the
company's founder, Tim Horton, in its advertising campaigns.
 Local Marketing: Tim Horton's often targets its marketing efforts to specific
regions in order to appeal to the local community.
 Menu Innovations: Tim Horton's regularly introduces new menu items to keep
customers interested and coming back.

9. Marketing Strategies
 Partnerships and sponsorships: The company has partnered with organizations
such as the NHL, and sponsors events and teams in order to reach a wider
audience.
 Promotion: The company often uses promotions and discounts to drive sales and
attract new customers.
 Social Media: The company has a strong presence on social media platforms such
as Facebook, Instagram, and Twitter, which it uses to engage with customers,
promote new products, and share promotions.

10. Social Responsibility
 Tim Horton's Corporate Social Responsibility
Corporate Social Responsibility (CSR) is a process with the aim to embrace
responsibility for the company's actions and encourage a positive impact through
its activities on the environment, consumers, employees, communities and
stakeholders.
 Responsible for various tasks that support the day-to-day operations of the
restaurant. These tasks may include, but are not limited to, cleaning, preparing
food, and serving customers.
 Responsible for the operational aspects of the Tim Horton's restaurant including,
but not limited to, ensuring that the restaurant is clean, organized, and run
efficiently.

11. Tim Horton’s Internal Environment
Analysis
 STRENGTH:
 SWOT is a common tool used by strategic analysts to present a picture of the internal workings of a
company and the external environment in which it operates. Strength and weakness are internal
Environmental factors. opportunities and threats are external Environmental factors.
 Strength: internal factor under management control
 When a company’s internal strengths and weakness are identified and examined, market analysts say these
factors are critical conclusions which determine the overall health of an organization.
 Strength: Marketing Product:A review of the marketing program leads to the conclusion that this is a
key strength of the firm. Marketing infiltrates every facet of the corporation and is not mutually exclusive
from financing, operations, strategic planning and human resources.
 Strength: Marketing Price:
 In the sub-category of price, facts suggest marketing is a strength because management has controlled and
limited price increases, sometimes even absorbing higher operational and commodity costs without
implementing major increases in the price of a hot coffee

12. Tim Horton’s Internal Environment
Analysis
 WEAKNESS
 Weakness: Internal factors under management control
 In this SWOT analysis this report has identified the firm’s human resource policy and
corporate global strategy or the lack thereof as two key internal weaknesses which
can be controlled by management decisions
 Weakness: Human resources
 Poor management decisions with respect to hiring, promotions, working conditions,
wages and benefits or lack of the attention in any of these areas can have serious
negative consequences on profitability and growth

13. Resource Based View of Tim
Horton’s
 Tangible resources
 Tangible resources include those resources that are physical in nature and
can be easily identified by the organization and competitors.
 . Tangible resources available at Tim Horton's include:
 For example:
 Learn, equipment, Supplies, facilities, materials, infrastructure

14. Resource Based View of Tim
Horton’s
 Intangible resources
 Intangible resources refer to those resources that have no physical value but are
still owned and possessed by organizations such as Tim Horton's. For Tim
Horton's, some intangible resources include:
 For example:
 Brand reputation, Intellectual property, Patents and Copyright, Goodwill, Trade
name, Video and audio-visual material (e.g., Motion pictures, television programs),
customers experience etc.