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RENHOTELS.COM
OR
THE DIGITAL WINDOW OF THE
RENAISSANCE HOTELS

2. +
BRAND
PERSONNALITY
The leitmotiv of Renaissance
hotels is DISCOVERY,
Renaissance invites us to live
the whole expericence
attached to a night-stay at
Renaissance

3. KEY CONCEPTS
 HIGH END HOTELS
 WORLDWIDE NETWORK
 A CORPORATE PINTEREST OF ALL THE DESTINATIONS AND
SERVICES/ ACTIVITIES
 CONTENTS ADAPTED ALL YEAR LONG
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4. Customer engagement
points
 Invitation to discover the Renaissance Hotels through an introductive video on the main page.
 The Renaissance hotels really put an accent on the « sharing options » with twitter, facebook…
and even instagram
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 Possibility to receive feeds from the website and book
 So, the customer is really procative in the spread of the brand
awareness

5. THE RENAISSANCE INFLUENCE ON THE
CUSTOMER DECISION PROCESS
 INSPIRATION: the Renaissance hotel with its website wants to create the desire to
discover your personnalized/tailor-made experience
 With all the sharing options and the customer’s feedbacks, Renaissance hotel wants
to enhance their visibility and reach new potential customers.
 All the Renaissance hotels are really involved in their areas communities promoting
local destinations with festivals, hotspots… so it is like a digital concierge and you
can easily prepare your stay in advance: with your Rnavigator , you can taste their
secrets local tips
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