3. PRODUCT PROTOTYPE
a prototype is an early sample, model, or
release of a product built to test a concept
or process
materialization – a process of creating a
prototype, is the step between the
formalization and the evaluation of an idea
5. 4 STEPS TO BUILD YOUR PRODUCT’S FIRST
PROTOTYPE
1. Create a Concept Sketch
2. Develop a Virtual Prototype
3. Build a Physical Prototype
4. Locate a Manufacturer
6. 4 STEPS TO BUILD YOUR PRODUCT’S FIRST
PROTOTYPE
1. Create a Concept Sketch
The first step toward turning your idea into reality is jotting it
down on paper.
Draw your idea to help you visualize your prototype in greater
details.
While it is possible to use a digital drawing program for this
step, it may be more efficient to start on paper first.
7. 4 STEPS TO BUILD YOUR PRODUCT’S FIRST
PROTOTYPE
2. Develop a Virtual Prototype
A standard digital design tool used by engineers and other
professionals is AutoCAD, which enables them to make both 2-
D and 3-D renderings
A 3-D rendering let you rotate and animate your virtual sketch,
so you can visualize it from all angles
8. 4 STEPS TO BUILD YOUR PRODUCT’S FIRST
PROTOTYPE
3. Build a Physical Prototype
Once you have a virtual prototype, you’re ready to build a
physical prototype
You can build one for yourself or seek help from a professional
prototype designer
9. 4 STEPS TO BUILD YOUR PRODUCT’S FIRST
PROTOTYPE
4. Locate a Manufacturer
Locate a manufacturer that can make your product at a
profitable price
Once you have a working prototype, you’re technically ready to
apply for a patent
10. FUNDAMENTAL REASONS FOR USING
PROTOTYPING BEFORE CREATING A LAYOUT
The prototype gives the customer a complete idea of how the
product will look like as the final output.
Prototyping allows you to streamline the design development
process, focusing on important interface elements.
At the prototyping stage, it is possible to identify unnecessary
elements that are best to be removed.
This process significantly reduces the workload of the designer in
developing the final output, and thus saves the customer’s money.
Having a prototype in hand, the designer and customer more clearly
represent the final output.
Prototype development involves customers’ feedback or suggestion,
contributes to more productive work, process consistency.
17. BUSINESS MODEL
designed for the successful operation of a
business, identifying revenue sources, customer
based, products, and details of financing
18. BUSINESS MODEL CANVAS
Business Model Canvas - a strategic management and lean start
up template for developing new or documenting existing business
models a visual chart with elements describing a firm's or product's
value proposition, infrastructure, customers, and finances
19. PARTS OF THE BUSINESS MODEL
Value
Proposition
Customer
Segments
Channels
Customer
Relationships
Revenue
Model
Partners
Resources,
Activities,
Costs
20. PARTS OF THE BUSINESS MODEL
Value Proposition
What game challenge are you building, to whom, and what
problem does it solve?
Get out of the building
Learn what pains and gains the customer has
Your solution solves a major customer problem/need
21. PARTS OF THE BUSINESS MODEL
Customer Segments
Who are your customers and why would they buy?
Is the buyer the user?
22. PARTS OF THE BUSINESS MODEL
Channels
How to reach your customers
How does the product/service get to the customer?
Determine distribution channel (virtual or physical)
23. PARTS OF THE BUSINESS MODEL
Customer Relationships
How do you get, keep, and grow customers?
24. PARTS OF THE BUSINESS MODEL
Revenue Model
How does the company make money from each customer
segment?
Pricing
For what Value is the customer paying?
25. PARTS OF THE BUSINESS MODEL
Partners
Who are the key partners and suppliers needed to make the
business model work?
Key partners
What key activities do they perform?
Key suppliers
What are we buying from them?
26. PARTS OF THE BUSINESS MODEL
Resources, Activities, Costs
What are the most important assets required to make the business model
work?
a. Physical: machines, vehicles
b. Financial: raising money, credit
c. Human: programmers, designers, managers
What are the costs to operate the business model?
a. Fixed: rent, machinery
b. Variable: wages, utilities, materials
29. IMPORTANCE OF BUSINESS MODEL
The Business Model Bridges Idea and
Action
It Answers the Question of Why a
Venture Will Be Viable and Valuable
Business Models Relate to Business
Strategy as Logic Relates to The
Algorithm
It is a term used in a variety of contexts, including semantics, designs, electronics, and software programming.
It is a term used in a variety of contexts, including semantics, designs, electronics, and software programming.
At some point it’s going to be invaluable to create a digital sketch of your idea.
If you’re not skilled with computer drawing and rendering tools, professional graphic designers or prototype designers can assist you with this step.
If your idea is going to be profitable, you need to build it at a cost that is low enough that you can cover expenses without cutting too far into your revenue.
There is no standard model that will exactly fit all types of business because they have different strengths and weaknesses, infrastructures, networks, and value propositions.
Much can be learned about a business by analyzing its business models. There are several different techniques for business model analysis—techniques appropriate for different business situations
There is no standard model that will exactly fit all types of business because they have different strengths and weaknesses, infrastructures, networks, and value propositions.
The business model must basically reflect certain innovations that will indicate the competitiveness of the business in the industry. It must define how business gives importance to its relations with customers, creditors, suppliers, and internal human resources.
A business model plays a vital role in the success of any company, as it explains how that business will earn revenue. For entrepreneurs, a business model aids in acquiring investors and establishing partnerships.
The Business Model Bridges Idea and Action.
A business model aims at creating value. While it also includes how that value will be captured by the firm, a business strategy focuses on building a sustainable competitive advantage.
It Answers the Question of Why a Venture Will Be Viable and Valuable.
The Business Model Canvas breaks your business model down into easily-understandable segments.
By digging into these elements of your company, you can recognize and act on areas that can be improved. It also reveals clear paths on which to build your organizational innovation strategy.
Business Models Relate to Business Strategy as Logic Relates to The Algorithm.
The Business Model Canvas offers a concise tool for thinking through the business and keeping the key points highly visible to you, your team and your other stakeholders.