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– componentes y subcontratación
121
– electronics and telecommunications
123
ELECTRONICS AND TELECOMMUNICATIONS
— Provision of Internet routers to passengers on public
transportation in Mexico and Colombia.
— GPS device applied to equestrian competitions with a security
function for the French and Malaysian Racecourses.
— Telephone switchboards based on IP protocol for Banorte
Mexico.
— Implementation and setting up of a call center solution for the
Salinas Group.
— Provision, installation and support of an important IP telephony
and unified communications project for PEMEX refineries.
— Provision of information and communications systems in Mexico
and the Vancouver metro for Bombardier.
— Traffic management systems in the Carminha tunnel in the
Euroscut Norte highway in Portugal.
— Signal reception and retransmission systems on fixed oil
platforms in Australia for Woodside Petroleum.
— Management of approximately 30% of the telecommunications
market in Latin America (164 million clients).
— Implementation, migration and connectivity of networks for
Cisco, Juniper, Emc2, Polycom, Nokia, HP, Sun Microsystems
and Aastra (Ericsson).
— RF measurement systems for Argentina, Malaysia and
United Kingdom.
122 electronics and telecommunications
ELECTRONICS
AND TELECOMMUNICATIONS
Part of the ETIC (Electronic,
Information and Communication
Technology) industry potential to
offer highly qualified solutions to
the problems of its own sector and
other economic activity areas is
based on its capacity to design and
manufacture products.
Starting from what can be
described as the “raw material”,
the electronic components, the
Spanish industry is able to design
and manufacture high-tech products
and systems for electronics and
telecommunications.
The intense RD activity
that this industry develops – 40%
of private investment comes
from the ETIC sector – positions
the technology of the Spanish
components and equipment
industry among the top technologies
worldwide.
Consequently, in Spain there
are RD centers not only at national
capital companies but also at large
multinational corporations that find
in this country the necessary basis
to develop their industrial and RD
programs.
Renowned international
companies have Centers of
Excellence specialized in the
manufacturing of products in a
variety of fields, like Digital TV,
computer terminals (printers),
optical fiber and broadband networks
equipment and systems, air traffic
control, and civilian and military
simulation systems.
The technology capacity of the
Spanish industry allows for active
participation in European programs
in fields such as military electronics,
especially weapon, war jets and
military ships equipment systems.
Furthermore, terminals and
equipment for low-density population
areas, and broadband solutions and
services, are part of the advanced
products package of the Spanish
telecommunication industry.
Moreover, all of this expertise
is also shown in the development
of hospital management, medical
equipment development and neonatal
control, areas in which Spain is an
international example.
124
electronic components and subcontracting
television and radio broadcasting
outsourcing and consulting
eTIC solutions
electronics and telecommunications
electronics and telecommunications 125
ARTEIXO TELECOM
Tel.: (+34) 902 203 066
info@arteixotelecom.com
www.arteixotelecom.com
Parque Empresarial Penapurreira, parcelas B1-B2
15320 As Pontes
A Coruña
“With extensive
expertise in the rail
sector, Arteixo will
go down in history
as the creator of
the Dual Earth Dual
System GSM-R
Train System and of
the Router Re-Visio
Router”
• BEN GPS Locator, with a
wide range of uses, from
locating people with cognitive
disabilities to watching sports
events live.
An engine for new technologies
Founded and based in the land of witches and Celtic traditions, Arteixo
Telecom has become a part of the legend surrounding electronics and
international telecommunications. Founded in 1972 as an Ericsson
productivity center in A Coruña (Galicia), it was re-founded nearly a
quarter of a century later as a company dedicated to the development
of innovative solutions in electronics and ICT (Information and
Communication Technologies) .
With extensive expertise in the rail sector, Arteixo will go down in history
as the creator of the Earth Dual System GSM-R Train and Router
Re-Visio.
The Earth Dual System GSM-R is a solution that integrates all existing
communication systems on the train (analog and digital technology)
and enables conductors to be in permanent contact with the central
control, regardless of the type of rails. In addition, this innovative system
allows trains to go on international routes between countries that use
the European standard (GSM-R) without the need to change equipment
every time they have a new communication network.
The second technology, the Re-Visio, was developed in collaboration
with Level Telecom and is the first router capable of providing reliable
broadband Internet access to passengers of public transportation such
as buses, trams, subways or trains. Re-Visio uses a combined technology
3G/HSPA, which is the most advanced mobile Internet standard with a
capacity of up to 7.2Mbit per second.
One of the most relevant projects related to this technology in the
international market is the implementation of the Re-Visio in subways in
Mexico and Colombia.
Aiteixo Telecom focuses its activities on three main lines: third party
industrial support, the development and industrialization of its own
products, and the deployment of telecommunication infrastructure. It is
the only communication systems provider within the railroad sector, and
its product, known as Tren Tierra, is used by Renfe and Adif. In addition,
Aiteixo is currently providing other communication equipment for train
operators such as ETS/Euskotren and Ferrocarriles de la Generalitat
Valenciana (FGV), and it also ships material overseas to manufacturers
like CAF, Alstom, Talgo, Siemens, Bombardier and Vossloh.
The Arteixo Telecom technology also covers all types of Information
and Communication Technology (ICT) related activities, from the
manufacture and repair of electronic equipment to technology
associated with renewable energies. Out of all the technology products
developed at Arteixo, one of the most outstanding is the GPS BEN
locator that allows for a wide range of uses, from locating people with
cognitive disabilities to watching equestrian events live from outside
the racecourse. In fact, the former is already implemented in several
Spanish regions and the latter has been tested successfully in France
and Malaysia.
The company has recently started the production of another innovative
product: a PLC Modem that offers bandwidth of up to 1 Gbps. This is the
first PLC modem developed and manufactured in Spain to achieve this
bandwidth and it will enable the company to strengthen its position as
the provider of the major telecom operators and enter fully into the mass
consumer market.
With an income of up to €20.1 million in 2008, the Galician company is
present in United Kingdom, Colombia, Mexico, the Caribbean Islands
and Angola. It has 216 employees on staff and prides itself on its
employee care as well as its commitment to environmental, economic
and social development. Arteixo is truly a paradigm of innovation and
sustainable development.
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television and radio broadcasting
outsourcing and consulting
eTIC solutions
electronics and telecommunications
electronics and telecommunications 127
BLUSENS
GLOBAL
CORPORATION
Tel.: (+34) 98 155 32 33
info@blusens.com
www.blusens.com
Avda. Fernando Casas Novoa, 37 - B, 2º
15707 Santiago de Compostela
The David of electronics
Blusens owes its success to an economist, José Ramón García, a
physicist, Miguel Silva, and these basic tenets: permanent innovation,
business flexibility, high quality product lines and optimum rotation,
creative marketing and superb after sales service. This has proven to
be the best strategy to create a consumer electronics giant that started
from scratch with barely €3,000 in a small office in the old quarter of
Santiago de Compostela in Spain.
Blusens has experienced continuous growth since it launched its first
DVD players in 2002. Attracted by the potential for this product,
García y Silva managed to convince three banks to loan them one million
euros with a business plan written on one single sheet of paper.
Eight years later, that sheet of paper is worth over 100 million, the
equivalent to the turnover Blusens plans on exceeding in 2010. Blusens’
track record and business management have been acknowledged by
receiving some of the most important awards. José Ramón García
received the Businessman of the Year award for 2007 given by the AJE
(Young Businessmen Association) and in 2008 he was received the
Empresario Emergente (Emerging Businessman) prize by ErnstYoung.
Miguel Silva has won the Cruz de Oficial de la Orden del Mérito Civil
by His Majesty the King of Spain. Silva was awarded the cross for his
leadership of several initiatives related to internationalization and
foreign trade, amongst them the co-creation of the United Arab Emirates
Chamber of Commerce.
Blusens’ catalogue includes more than forty products that can be found
on the shelves of the most important consumer electronics chains of
the world, including a high capacity Wi-Fi MP3 player, LCD screens, TDT
receivers, multimedia home entertainment centers and products under
its Connected Home concept.
Blusens has two assembly lines in Shen Zeng (China), and within 30
hours these products can be at any store in the world. The secret of
the company resides in the motto “let others do what they do best”, so
Blusens can focus on the tasks that add value to the company: design
and branding, which are performed from their headquarters.
A team of 120 work in Spain in the company’s design, innovation,
marketing and commercialization departments. Blusens invests more
than 10% of its annual turnover in RD and innovation as it gives rise
to new products such as Blubrain, a multimedia center that allows the
user to enjoy content (video, music, TV) anywhere in the house. It also
launched the G01, the first PND GPS capable of showing the route over
Pictometry, real images coming from aerial photography. The company
also spends a significant portion of its profits on creative marketing
activities such as sponsoring the basketball team of the Spanish
Basketball League Xacobeo Blusens and the motorcycle team BQR
Blusens.
“Blusens applies
the Zara recipe to
mass consumption
electronics. It has
two assembly lines
in Shen Zeng (China),
and within 30 hours
these products can
be at any store in the
world”
Technological innovations:
• G12. The first MP3 and DivX
portable player with Bluetooth.
• G14. The first MP3 and DivX player
with Bluetooth and WiFi that is
linked to the blu:generation users
community.
• G01. The first Pictometry™
navigator to use real satellite
images.
Internationalization is at the core of its strategy. Blusens produces in China, innovates
in Spain and sells in five continents. From its branches in Dubai, Hong-Kong and Kuala
Lumpur it commercially covers 50 countries. In the Americas, the company has
branches in Uruguay, Mexico and Canada and has logistic offices in Miami. Right now
their products can be found in over 6,000 stores in Spain.
Blusens has an unexpected strong international spirit for a young company and
has successfully globalized its growth in a short period of time giving it a strong
competitive advantage to expand in the market.
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television and radio broadcasting
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electronics and telecommunications
electronics and telecommunications 129
DYCEC
Tel.: (+34) 91 803 74 44
fginer@dycec.com
www.dycec.com
C/ Torres Quevedo, 1 (PTM)
28760 Tres Cantos
Madrid
“DYCEC has developed
specific projects
tailored to the
demands of operators,
public administrations
and utilities sectors”
• Data transmission hardware
customized to the operator’s
needs
• Consulting, project management
and services for clients
• Installation and maintenance of
telecommunication systems and
equipment
Dycec: from practical solutions to EU programs
DYCEC (Design and Electronic Consulting and Comunications SA) was
founded in 1976 with corporate market focus to simplify the services of
its clients while reducing risks and costs while striving for excellence in
all levels of the company. This commitment holds true to today across
all its offerings of technology services and solutions for the ICT market.
DYCEC launched with an initial focus on the development, manufacture
and distribution of hardware for data transmission. Over 30 years it
followed the evolution of the telecommunication market and has brought
to market new technologies and developed specific projects tailored to
the demands of operators, public administrations and utilities sectors.
It specifically built a deep expertise with its utility clients as a
collaborator providing the highest level access solutions, supervision
systems, support, management systems and services.
This experience and expertise have led the Spanish company to develop
RD projects within the European program PROFIT, LEONARDO, and
national programs such as ARTEPYME, AVANZAPYME, (Ministry of
Industry), IMADE / PIE (Community of Madrid) IDEA (Community
of Andalucia) as well as programs in collaboration with Universities
(Polytechnic University of Cataluña, Madrid, Salamanca) and even more
with entities like INTA, AENA and Telefonica RD among others.
With offices in Madrid, Barcelona, Albacete and country-wide coverage,
DYCEC differentiates from the market based on its commitment
to innovation. They are a recognized leader in integration and
interoperability systems, customer and access equipment, in-band and
out-band management systems, incidence management systems and
corporate network security.
DYCEC earns €17 million in annual income, and features an integrated
quality management and environmental system certified by SGS
ICS, according to ISO 9001 2000 and ISO 14001 2004 which
covers the following activities: design, development, manufacture,
commercialization, installation and technical support of equipment
and telecommunication systems, development and management of
computer applications, and quality measurements over mobile networks.
Quality, assurance, safety and sustainability are the four axes on
which DYCEC bases its project and continues to develop as part of the
company’s growth strategy.
DYCEC complements its activities with support services, installations
and maintenance.
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electronic components and subcontracting
television and radio broadcasting
outsourcing and consulting
eTIC solutions
electronics and telecommunications
IKUSI,
Ángel Iglesias
Tel.: (+34) 94 344 88 00
ikusi@ikusi.com
www.ikusi.com
Paseo Miramón, 170
20009 San Sebastián
electronics and telecommunications 131
The Spanish brain for transportation
and security in Mexico
The history of the Ikusi group is the history of the modernization and the
opening up of the Spanish industry. Founded in 1949 when television
signals first came to Spain, in just over half a century the company has
gone from being a pioneer in the introduction of imported technology
to being a competitor in the world Champions League for innovation in
integrated solutions for electronics and telecommunications.
Imbued with the will and open mind of its founder, Ángel Iglesias,
Ikusi began in the 60s as a venture into RD that has carried it to the
international forefront as a global provider of solutions, embedded
systems and key projects in airports, transport, traffic and tunnels,
security, hospitality, digital media, telecontrol and television signal
reception and distribution.
Awarded in 2005 with the Prince Felipe Award for Business Excellence,
today Ikusi has clients in 80 countries and subsidiaries in Portugal,
France, Australia, New Zealand, Germany, Russia, Chile, United Arab
Emirates, Colombia and Mexico. Mexico in particular is the scene of
some of the company’s most emblematic contracts, for instance, the
one signed with Alstom to develop a subsystems integration project for
fixed installations in line 12 of the Mexico City Subway. They also were
in charge of the project in the Monterrey underground to implement
departure monitors that receive their content from the ground using Wi-Fi
technology.
Ikusi also won contracts for the installation of sharing systems in the
Toluca airport and low voltage systems in Monterrey airport, in addition
to access control systems for the National Bank of Mexico and video
surveillance, IP telephony and unified communications systems for the
oil company PEMEX.
Outside of Mexico, projects include traffic management systems in the
Carminha tunnel (Portugal); the installation of the France24 channel
in high-end hotels in France, Portugal and Spain; and the design and
provision of a system for receiving and retransmitting television signals
for Woodside Petroleum marine oil platforms in Australia.
Foreign business already accounts for around 40% of the turnover of a
company that has made constant innovation the engine behind its growth.
This philosophy has led to global technological developments like the
Transmodulador MTI900 for TV signal reception via satellite; the first
Digital-to-Analogue Transmodulator with embedded conditional access,
and the first digital PA System based on IP protocols.
A group leader in advanced technology, Ikusi maintains a culture of
mutual trust with customers, employees, shareholders and suppliers as
the centerpiece of its business plan.
Innovations:
• The first Spanish amplifier for
CATV networks and the first
Spanish headends for CATV
networks.
• First Spanish remote radio control
system for industrial applications.
• First converter with digital
frequency synthesis. Developed a
character and graphics generator
for public information systems at
airports.
• First Digital-to-Analog
Transmodulator with conditional
access procedure. World novelty.
First e-voting system based
on the traditional ballot. World
novelty.
• First transmodulator of
terrestrial digital television
satellite. World novelty.
• System for managing airport
security.
“Ikusi began in the
60s as a venture into
RD that has carried
it to the international
forefront as a global
provider of solutions,
embedded systems
and key projects in
airports, transport,
traffic and tunnels,
security, hospitality,
digital media, telecontrol
and television
signal reception and
distribution”
132
electronic components and subcontracting
television and radio broadcasting
outsourcing and consulting
eTIC solutions
electronics and telecommunications
electronics and telecommunications 133
Communication technology with a global reach
Teldat Group is headquartered in Madrid and has opened offices throughout
its main markets: the Iberian Peninsula, Latin America (Mexico) and the
United States (Miami). In addition, this group has a network of over 35
trading partners that enables it to operate in the rest of the international
markets. The group itself, however, consists of five companies: Teldat S.A.,
Fibernet, Pahldata, Prodys and Integra-T.
Teldat S.A. is one of the few European manufacturers with its own
technology and experience in complex IP contexts. With more than 25 years
of experience in the sector, this firm is supported by the trust of if clients,
among which are the most important multinational operators such as
Telefónica, British Telecom, Telmex, Portugal Telecom and Vodafone.
Large corporations also rely on Teldat’s technology. Some of these
corporations are banks such as the Santander Group and the BBVA Group,
chain stores such as Zara, travel agencies such as Amadeus, and public
organizations from around the world.
The products developed by this group of Spanish enterprises are fire proof.
Thanks to that, in 2007, the Teldat Group signed a contract with Fire-Lite, a
subsidiary of the American fire giant Honeywell, to provide them with 3,000
MIP (module using IP technology) devices, based on fire alarm transmissions
via the Internet or corporate networks. As a prerequisite, the devices had to
pass long and complex certification processes from the UL laboratories.
Teldat S.A.’s main line of product are the access routers for companies.
From flat routers that offer fixed combinations of interfaces Ethernet LAN
and WAN, Wi-Fi, xDSL and 3G interfaces, to modular devices for companies
that support combinations of over twenty types of interfaces. Its solutions
can be applied in sectors as diverse as the automobile, energy, and ATM and
office communications industries.
Fibernet was founded in 1998 and is one of the companies in the Teldat
Group. This enterprise manufactures both CWDM (coarse wavelength
division multiplexing) and DWDM (dense wavelength division multiplexing)
devices. Its success is a result of its continuous commitment to RD, which
has positioned the company as the leader in fiber optic communication
technologies. Currently, the solutions that the company offers in the market
allow for the multiplication of the fiber’s capacity to 240 channels of 10
Gbps each, and the company has already obtained the first results on the
new 40  100 Gpbs interfaces. In addition, Fibernet has its own engineering
and professional services departments with 24/7 customer service.
Fibernet is aimed at two specific markets: operators’ equipment and the
corporate market. It has obtained significant achievements at both the
national and international level with more than 15,000 optical channels
in production through its CWDM and DWDM systems. Regarding the
national market achievements, banks, public administrations, operators
and clients with the most important data centers in the country such as
Banco de España, La Caixa, Grupo Santander, BBVA and Agencia Tributaria;
regional governments like the Regional Council of Extremadura and Murcia
Community; national administrations such as the Spanish Presidency;
and operators like Telefónica, BT and Jazztel have trusted their optical
communications to Fibernet’s technology. Moreover, Fibernet has carried
out relevant international projects for financial entities, such as the
fusion and migration of the optical communication infrastructures for
two banks in Latin America in collaboration with the Spanish bank BBVA,
and data consolidation between long distance centers in Europe with the
collaboration of the Santander Group.
Security networks, data encoding, remote management, cellular interfaces
and copper-based DSL technology are this group’s specialized areas.
Through these products, Teldat Group has demonstrated that the Spanish
technology triumphs in the world.
TELDAT
Tel.: (+34) 91 807 65 65
sales@teldat.com
www.teldat.es
Parque Tecnológico de Madrid
28760 Tres Cantos
Madrid
“Teldat S.A.’s main
line of product are
the Access routers
for companies”
• Access routers with fixed
combinations of Ethernet LAN
and WAN, Wi-Fi, xDSL and 3G
interfaces.
• CWDM/DWDM equipment.
• FIBERNET, aimed at two
objective markets: operators’
equipment and the corporate
market. It has obtained
significant achievements at
both national and global levels
with more than 15,000 optic
channels in production through
its CWDM and DWDM systems.
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electronic components and subcontracting
television and radio broadcasting
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eTIC solutions
electronics and telecommunications
electronics and telecommunications 135
TELEFÓNICA
www.telefonica.com/en/contact_us/otros.shtml
www.telefonica.com
C/ Gran Vía, 28
28013 Madrid
“The company has
over 268 million
clients all over the
world and presence
in 25 countries
backed by its 85
years of history”
• Telefónica has one of the most
internationalized profiles of
the sector since 60% of its
revenue comes from foreign
markets. It has a consolidated
position as a leading operator
due to its differentiated profile
in terms of diversification and
scale, financial strength, growth
capacity and stockholder
returns.
• One of its pillars of expansion is
innovation in all its dimensions
and an open work culture. This
quality has enabled Telefónica
to create one of the largest
innovation networks of the ICT
sector.
A telecommunications giant
It has 85 years of history; over €4.500 million in capital stock, a
presence in 25 countries, 2681
million clients all over the world
(47 million in Spain, 164 million in Latin America and an additional 50
million in the rest of Europe), a yearly expenditure of around €8 billion
in new investments worldwide and 260,000 professionals working for
the company. These numbers are indicative of a true leader, a world
class telecommunications giant with Spanish origins.
Today Telefónica is one of the largest telecommunications companies in
the world. Its capitalization, its business volume, its investments in RD
and its international presence can all attest to it. But, most importantly,
Telefónica is a leading company due to its combination of experience and
the mentality of constant change. It has remained on the cutting edge
despite the evolution of technology and society in a sector known for
globalization and competitiveness.
Telefónica’s activities are centered on fixed and mobile telecommunication
and broadband is a key tool for the developing both. Today it is a private
company with over 1.5 million stockholders and it trades in the Spanish
stock markets as well as in London, Tokyo, New York, Lima, Buenos
Aires and São Paulo. In the telecommunications sector, the group is
third in the world by market capitalization; is also the first European
integrated operator; and holds the third place in the Eurostoxx 50,
which encompasses the largest companies in the euro area.
Telefónica has one of the most internationalized profiles of the sector
since 60% of its revenue comes from foreign markets. It also has
a consolidated position as a leading operator thanks to its financial
strength and differentiated profile in terms of scale and diversification
(both geographically and in business); its capability to capture growth
with the highest levels of efficiency and competitiveness in the industry
and its superior stockholder return policy.
Telefónica is the leading telecommunications provider in Spain, Brazil,
Argentina, Chile and Peru and has a significant presence in the markets
of Colombia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua,
Panama, Uruguay and Venezuela. In Europe, the acquisition of O2 at
the end of 2005 made Telefónica one of the leading companies of the
continent, with a presence in the United Kingdom, Ireland, Germany, the
Czech Republic and Slovakia. China and Italy also highlight Telefonica´s
international profile, countries with which Telefónica has an important
relationship through strategic and industrial alliances with China Unicom
and Telecom Italia.
This territorial, technological and business process expansion is based
on a fundamental strategic principle: innovation. Multidimensional RD
and an open work culture which promotes cooperative models have
enabled the creation of one of the largest innovation networks in the ICT
sector and have kept the company at the highest level even in times of
crisis.
1. Data from customers at the end of September 2009.
The formula is explained by a high level executive of the company when
he states, “The challenges we face to transform crisis into opportunity
are evident: adapt and create emotional bonds with our clients, while
maintaining high efficiency levels and being creative and innovative,
offering quality and value and achieving a sustainable business.”
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electronics and telecommunications 137
Unitronics
Tel.: (+34) 91 540 14 03
informacion@unitronics.es
www.unitronics.es
Avda. de la Fuente Nueva, 5
28703 San Sebastián de los Reyes
Madrid
Technology 360°
Unitronics is one of the leaders of Spain’s voice, video and data
convergence networks and their data storage networks for the onsite
and remote management of the information lifecycle. Unitronics has
more than 40 years of experience in the Information and Communication
Technology (ICT) sector. They work with many clients, including 82 of
the top 100 Spanish companies and numerous public institutions.
With 16 specialized support centers deployed in Spain and four remote
management centers, this company is based in San Sebastian de los
Reyes, a municipality of Madrid. Unitronics was the first company to
introduce, migrate, and connect the Spanish networks and is a certified
partner of leading manufacturers. Companies such as Cisco, Juniper,
EMC2, Polycom, Dell, HP, Aastra, and Google have chosen Unitronics
due to of its prominent position in the south of Spain and which allows
them to reap the benefits of the possibilities offered by technological
innovation in this sector.
Certified in ISO 9001, ISO 14001 and ISO 27001 and utilizing the
ITIL method, Unitronics is specialized in risk management and the
management of incidents and changes 24/7. Their specialties also
include the measurement and guaranteeing of compliance with service
level agreements (SLAs) through dashboards focusing on management
and diminishment of capital expenditures and the reduction of operating
costs associated with the exploitation of voice and data convergence
networks.
The accumulated experience and commitment to technological
development has converted Unitronics into a distinguished specialist
in the design, introduction, and advanced management of connectivity
solutions, security, voice, video and data services, data center solutions
and applications for networks, availability and disaster recovery.
Among the principle sectors highlighted are the infrastructure of
networks and Internet access, integrated security of advanced
telephony applications, infrastructures and IP call centers, video
conferencing, telepresence and online collaboration, information
management, knowledge management, web 2.0, digitalization of content,
vertical networks and custom development and energy efficiency
solutions for buildings and local networks.
With a philosophy based on the belief that Information and
Communication Technologies should be considered as a solution to the
problems or business requirements for companies in every possible
instance, Unitronics aims “to construct ICT solutions that make the
processes of information exchange, group work and collaborative
brainstorming easier, cheaper, safer, and more efficient.” Those are the
words of Lola Miravet, the General Director of Business Development
and marketing at Unitronics.
“Unitronics is the
leader of Spain’s
voice, video and
data convergence
networks and
their data storage
networks for the
onsite and remote
management
of the information
lifecycle”
Solutions and services:
• Diagnostics and Consulting:
End-to-end analysis;
technological roadmaps;
planning and life-cycle cost.
• Design and Integration:
Design of solutions; Provision,
installation and configuration
of equipment; Integration
and/or migration; Project
management.
• 24/7 managed services:
monitoring and administration;
management of end-to-
end security; optimization;
management of user
experience; service level
agreements and dashboards.
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electronics and telecommunications 139
WAVECONTROL
Tel.: (+34) 93 320 80 55
tu-nguyen@wavecontrol.com
www. wavecontrol.com
C/ Pallars 65-71
08018 Barcelona
The electromagnetic radiation security guard
Only 12 years in the market have been enough for Wavecontrol to
become a global leader in measurement solutions and electromagnetic
fields control.
Wavecontrol was originally the dream of three entrepreneurs, and it
has already gone beyond the frontiers of France, the United Kingdom,
Belgium, Eastern Europe, Turkey, Argentina, Peru, Malaysia and North
Africa.
Born to generate magnetic compatibility solutions for electronics
companies, Wavecontrol expanded its spectrum of activities up to the
development of radio frequency equipment. The company identified
business opportunities arising from the European community directives
regarding electromagnetic fields regulations.
With its deep expertise, the RD department of this Catalan
SME developed a monitoring system to measure electromagnetic
fields. This was a solution that met the urgent need to control and
measure electromagnetic fields before the enormous proliferation of
telecommunication networks such as GSM, UMTS, DCS, Bluetooth, WiFi,
WiMax, etc.
The Wavecontrol system was first implemented successfully in
Cataluña, and from there, it was extended to the rest of Spain. The
excellent acceptance of the state administration opened new horizons to
international markets.
Wavecontrol is a system of radio frequency measurement which allows
the government to solve the conflict between citizens who are concerned
about the health effects of non-ionizing radiation, and telecommunication
operators who are being put under pressure by governments as well as
consumers to improve the quality of the service.
Nowadays, Wavecontrol has a win-win solution, being the only company
in Spain, and one of the few in the world, that is able to offer these
products and simultaneously keep all clients satisfied. With Wavecontrol
citizens can avoid risks, administrations can respond to citizen
demands as expected, and operators face fewer difficulties to set up
telecommunication infrastructures. This service from Wavecontrol is
holistic and effective.
“Born to generate
magnetic
compatibility
solutions for
electronic companies,
Wavecontrol
expanded its
spectrum of activities
to include the
development of radio
frequency equipment.
The company
identified business
opportunities arising
from the State
policies regarding
specifically the
electromagnetic
fields”
Technological innovations:
• The Wavecontrol system
for measuring radio frequency
is used by the Government
to give answers to citizens
who are concerned about
the health effects of non-ionizing
radiation, and in another case
to telecommunication operators
who are being put under
pressure by governments.
These are leading companies at the forefront
of technology. They develop their activities
and projects in five continents. They have
succeeded in the hardest markets. They have
stood out in the most complex international
bidding processes. And all these companies
have one thing in common: they speak
Spanish.
They are the authentic ambassadors of
España, technology for life, the program
developed by the Instituto Español de
Comercio Exterior (ICEX) that has become
the true flagship of the new Spain. Spain is
a renewed country that has consolidated its
position in the Top Ten world economies and
is immersed in a transformation process to
improve its business network and export
potential.
There are large multinationals that have
positioned themselves among global leaders
in the service, energy and infrastructure
sectors. There are also small and medium
enterprises that have made research,
development and internationalization their
hallmark and their competitive strategy in
order to work with and compete against
the best companies in the largest and most
demanding markets of the world.
These companies without limits have earned
their position in the Champions League of
telephony, digital radio and TV, sustainable
energy, outsourcing, software and computing
services, telecommunications, electronic
components and industrial electronics among
others. These are emblematic companies
belonging to the 21st Century Made in
Spain trend. This book presents a small but
representative selection of firms that draws a
clear image of the industry and technology of a
country and of entrepreneurs who, far beyond
crises, have ventured into research and
investment, with an extraordinary commitment
to development, progress and the future.
José María Triper
						
	
Virtualware
television and radio broadcasting eTIC solutions electronics and telecommunicationsoutsourcing and consultingelectronic components and subcontracting
Directed and Coordinated by
AETIC Foreign Trade Department
Texts by
José María Triper
Head of the Foreign Sector Section at 
El Economista and author of various books
on internationalization for ICEX
In collaboration with
Esmeralda Gayan and Isabel Acosta
Translated by
Opinno. Open Innovation
Design
Tau
www.taudesign.com
Printing
Punto Verde
Legal Deposit
M-6677-2010
Electronics and telecommunications

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Electronics and telecommunications

  • 1. – componentes y subcontratación 121 – electronics and telecommunications
  • 2. 123 ELECTRONICS AND TELECOMMUNICATIONS — Provision of Internet routers to passengers on public transportation in Mexico and Colombia. — GPS device applied to equestrian competitions with a security function for the French and Malaysian Racecourses. — Telephone switchboards based on IP protocol for Banorte Mexico. — Implementation and setting up of a call center solution for the Salinas Group. — Provision, installation and support of an important IP telephony and unified communications project for PEMEX refineries. — Provision of information and communications systems in Mexico and the Vancouver metro for Bombardier. — Traffic management systems in the Carminha tunnel in the Euroscut Norte highway in Portugal. — Signal reception and retransmission systems on fixed oil platforms in Australia for Woodside Petroleum. — Management of approximately 30% of the telecommunications market in Latin America (164 million clients). — Implementation, migration and connectivity of networks for Cisco, Juniper, Emc2, Polycom, Nokia, HP, Sun Microsystems and Aastra (Ericsson). — RF measurement systems for Argentina, Malaysia and United Kingdom. 122 electronics and telecommunications ELECTRONICS AND TELECOMMUNICATIONS Part of the ETIC (Electronic, Information and Communication Technology) industry potential to offer highly qualified solutions to the problems of its own sector and other economic activity areas is based on its capacity to design and manufacture products. Starting from what can be described as the “raw material”, the electronic components, the Spanish industry is able to design and manufacture high-tech products and systems for electronics and telecommunications. The intense RD activity that this industry develops – 40% of private investment comes from the ETIC sector – positions the technology of the Spanish components and equipment industry among the top technologies worldwide. Consequently, in Spain there are RD centers not only at national capital companies but also at large multinational corporations that find in this country the necessary basis to develop their industrial and RD programs. Renowned international companies have Centers of Excellence specialized in the manufacturing of products in a variety of fields, like Digital TV, computer terminals (printers), optical fiber and broadband networks equipment and systems, air traffic control, and civilian and military simulation systems. The technology capacity of the Spanish industry allows for active participation in European programs in fields such as military electronics, especially weapon, war jets and military ships equipment systems. Furthermore, terminals and equipment for low-density population areas, and broadband solutions and services, are part of the advanced products package of the Spanish telecommunication industry. Moreover, all of this expertise is also shown in the development of hospital management, medical equipment development and neonatal control, areas in which Spain is an international example.
  • 3. 124 electronic components and subcontracting television and radio broadcasting outsourcing and consulting eTIC solutions electronics and telecommunications electronics and telecommunications 125 ARTEIXO TELECOM Tel.: (+34) 902 203 066 info@arteixotelecom.com www.arteixotelecom.com Parque Empresarial Penapurreira, parcelas B1-B2 15320 As Pontes A Coruña “With extensive expertise in the rail sector, Arteixo will go down in history as the creator of the Dual Earth Dual System GSM-R Train System and of the Router Re-Visio Router” • BEN GPS Locator, with a wide range of uses, from locating people with cognitive disabilities to watching sports events live. An engine for new technologies Founded and based in the land of witches and Celtic traditions, Arteixo Telecom has become a part of the legend surrounding electronics and international telecommunications. Founded in 1972 as an Ericsson productivity center in A Coruña (Galicia), it was re-founded nearly a quarter of a century later as a company dedicated to the development of innovative solutions in electronics and ICT (Information and Communication Technologies) . With extensive expertise in the rail sector, Arteixo will go down in history as the creator of the Earth Dual System GSM-R Train and Router Re-Visio. The Earth Dual System GSM-R is a solution that integrates all existing communication systems on the train (analog and digital technology) and enables conductors to be in permanent contact with the central control, regardless of the type of rails. In addition, this innovative system allows trains to go on international routes between countries that use the European standard (GSM-R) without the need to change equipment every time they have a new communication network. The second technology, the Re-Visio, was developed in collaboration with Level Telecom and is the first router capable of providing reliable broadband Internet access to passengers of public transportation such as buses, trams, subways or trains. Re-Visio uses a combined technology 3G/HSPA, which is the most advanced mobile Internet standard with a capacity of up to 7.2Mbit per second. One of the most relevant projects related to this technology in the international market is the implementation of the Re-Visio in subways in Mexico and Colombia. Aiteixo Telecom focuses its activities on three main lines: third party industrial support, the development and industrialization of its own products, and the deployment of telecommunication infrastructure. It is the only communication systems provider within the railroad sector, and its product, known as Tren Tierra, is used by Renfe and Adif. In addition, Aiteixo is currently providing other communication equipment for train operators such as ETS/Euskotren and Ferrocarriles de la Generalitat Valenciana (FGV), and it also ships material overseas to manufacturers like CAF, Alstom, Talgo, Siemens, Bombardier and Vossloh. The Arteixo Telecom technology also covers all types of Information and Communication Technology (ICT) related activities, from the manufacture and repair of electronic equipment to technology associated with renewable energies. Out of all the technology products developed at Arteixo, one of the most outstanding is the GPS BEN locator that allows for a wide range of uses, from locating people with cognitive disabilities to watching equestrian events live from outside the racecourse. In fact, the former is already implemented in several Spanish regions and the latter has been tested successfully in France and Malaysia. The company has recently started the production of another innovative product: a PLC Modem that offers bandwidth of up to 1 Gbps. This is the first PLC modem developed and manufactured in Spain to achieve this bandwidth and it will enable the company to strengthen its position as the provider of the major telecom operators and enter fully into the mass consumer market. With an income of up to €20.1 million in 2008, the Galician company is present in United Kingdom, Colombia, Mexico, the Caribbean Islands and Angola. It has 216 employees on staff and prides itself on its employee care as well as its commitment to environmental, economic and social development. Arteixo is truly a paradigm of innovation and sustainable development.
  • 4. 126 electronic components and subcontracting television and radio broadcasting outsourcing and consulting eTIC solutions electronics and telecommunications electronics and telecommunications 127 BLUSENS GLOBAL CORPORATION Tel.: (+34) 98 155 32 33 info@blusens.com www.blusens.com Avda. Fernando Casas Novoa, 37 - B, 2º 15707 Santiago de Compostela The David of electronics Blusens owes its success to an economist, José Ramón García, a physicist, Miguel Silva, and these basic tenets: permanent innovation, business flexibility, high quality product lines and optimum rotation, creative marketing and superb after sales service. This has proven to be the best strategy to create a consumer electronics giant that started from scratch with barely €3,000 in a small office in the old quarter of Santiago de Compostela in Spain. Blusens has experienced continuous growth since it launched its first DVD players in 2002. Attracted by the potential for this product, García y Silva managed to convince three banks to loan them one million euros with a business plan written on one single sheet of paper. Eight years later, that sheet of paper is worth over 100 million, the equivalent to the turnover Blusens plans on exceeding in 2010. Blusens’ track record and business management have been acknowledged by receiving some of the most important awards. José Ramón García received the Businessman of the Year award for 2007 given by the AJE (Young Businessmen Association) and in 2008 he was received the Empresario Emergente (Emerging Businessman) prize by ErnstYoung. Miguel Silva has won the Cruz de Oficial de la Orden del Mérito Civil by His Majesty the King of Spain. Silva was awarded the cross for his leadership of several initiatives related to internationalization and foreign trade, amongst them the co-creation of the United Arab Emirates Chamber of Commerce. Blusens’ catalogue includes more than forty products that can be found on the shelves of the most important consumer electronics chains of the world, including a high capacity Wi-Fi MP3 player, LCD screens, TDT receivers, multimedia home entertainment centers and products under its Connected Home concept. Blusens has two assembly lines in Shen Zeng (China), and within 30 hours these products can be at any store in the world. The secret of the company resides in the motto “let others do what they do best”, so Blusens can focus on the tasks that add value to the company: design and branding, which are performed from their headquarters. A team of 120 work in Spain in the company’s design, innovation, marketing and commercialization departments. Blusens invests more than 10% of its annual turnover in RD and innovation as it gives rise to new products such as Blubrain, a multimedia center that allows the user to enjoy content (video, music, TV) anywhere in the house. It also launched the G01, the first PND GPS capable of showing the route over Pictometry, real images coming from aerial photography. The company also spends a significant portion of its profits on creative marketing activities such as sponsoring the basketball team of the Spanish Basketball League Xacobeo Blusens and the motorcycle team BQR Blusens. “Blusens applies the Zara recipe to mass consumption electronics. It has two assembly lines in Shen Zeng (China), and within 30 hours these products can be at any store in the world” Technological innovations: • G12. The first MP3 and DivX portable player with Bluetooth. • G14. The first MP3 and DivX player with Bluetooth and WiFi that is linked to the blu:generation users community. • G01. The first Pictometry™ navigator to use real satellite images. Internationalization is at the core of its strategy. Blusens produces in China, innovates in Spain and sells in five continents. From its branches in Dubai, Hong-Kong and Kuala Lumpur it commercially covers 50 countries. In the Americas, the company has branches in Uruguay, Mexico and Canada and has logistic offices in Miami. Right now their products can be found in over 6,000 stores in Spain. Blusens has an unexpected strong international spirit for a young company and has successfully globalized its growth in a short period of time giving it a strong competitive advantage to expand in the market.
  • 5. 128 electronic components and subcontracting television and radio broadcasting outsourcing and consulting eTIC solutions electronics and telecommunications electronics and telecommunications 129 DYCEC Tel.: (+34) 91 803 74 44 fginer@dycec.com www.dycec.com C/ Torres Quevedo, 1 (PTM) 28760 Tres Cantos Madrid “DYCEC has developed specific projects tailored to the demands of operators, public administrations and utilities sectors” • Data transmission hardware customized to the operator’s needs • Consulting, project management and services for clients • Installation and maintenance of telecommunication systems and equipment Dycec: from practical solutions to EU programs DYCEC (Design and Electronic Consulting and Comunications SA) was founded in 1976 with corporate market focus to simplify the services of its clients while reducing risks and costs while striving for excellence in all levels of the company. This commitment holds true to today across all its offerings of technology services and solutions for the ICT market. DYCEC launched with an initial focus on the development, manufacture and distribution of hardware for data transmission. Over 30 years it followed the evolution of the telecommunication market and has brought to market new technologies and developed specific projects tailored to the demands of operators, public administrations and utilities sectors. It specifically built a deep expertise with its utility clients as a collaborator providing the highest level access solutions, supervision systems, support, management systems and services. This experience and expertise have led the Spanish company to develop RD projects within the European program PROFIT, LEONARDO, and national programs such as ARTEPYME, AVANZAPYME, (Ministry of Industry), IMADE / PIE (Community of Madrid) IDEA (Community of Andalucia) as well as programs in collaboration with Universities (Polytechnic University of Cataluña, Madrid, Salamanca) and even more with entities like INTA, AENA and Telefonica RD among others. With offices in Madrid, Barcelona, Albacete and country-wide coverage, DYCEC differentiates from the market based on its commitment to innovation. They are a recognized leader in integration and interoperability systems, customer and access equipment, in-band and out-band management systems, incidence management systems and corporate network security. DYCEC earns €17 million in annual income, and features an integrated quality management and environmental system certified by SGS ICS, according to ISO 9001 2000 and ISO 14001 2004 which covers the following activities: design, development, manufacture, commercialization, installation and technical support of equipment and telecommunication systems, development and management of computer applications, and quality measurements over mobile networks. Quality, assurance, safety and sustainability are the four axes on which DYCEC bases its project and continues to develop as part of the company’s growth strategy. DYCEC complements its activities with support services, installations and maintenance.
  • 6. 130 electronic components and subcontracting television and radio broadcasting outsourcing and consulting eTIC solutions electronics and telecommunications IKUSI, Ángel Iglesias Tel.: (+34) 94 344 88 00 ikusi@ikusi.com www.ikusi.com Paseo Miramón, 170 20009 San Sebastián electronics and telecommunications 131 The Spanish brain for transportation and security in Mexico The history of the Ikusi group is the history of the modernization and the opening up of the Spanish industry. Founded in 1949 when television signals first came to Spain, in just over half a century the company has gone from being a pioneer in the introduction of imported technology to being a competitor in the world Champions League for innovation in integrated solutions for electronics and telecommunications. Imbued with the will and open mind of its founder, Ángel Iglesias, Ikusi began in the 60s as a venture into RD that has carried it to the international forefront as a global provider of solutions, embedded systems and key projects in airports, transport, traffic and tunnels, security, hospitality, digital media, telecontrol and television signal reception and distribution. Awarded in 2005 with the Prince Felipe Award for Business Excellence, today Ikusi has clients in 80 countries and subsidiaries in Portugal, France, Australia, New Zealand, Germany, Russia, Chile, United Arab Emirates, Colombia and Mexico. Mexico in particular is the scene of some of the company’s most emblematic contracts, for instance, the one signed with Alstom to develop a subsystems integration project for fixed installations in line 12 of the Mexico City Subway. They also were in charge of the project in the Monterrey underground to implement departure monitors that receive their content from the ground using Wi-Fi technology. Ikusi also won contracts for the installation of sharing systems in the Toluca airport and low voltage systems in Monterrey airport, in addition to access control systems for the National Bank of Mexico and video surveillance, IP telephony and unified communications systems for the oil company PEMEX. Outside of Mexico, projects include traffic management systems in the Carminha tunnel (Portugal); the installation of the France24 channel in high-end hotels in France, Portugal and Spain; and the design and provision of a system for receiving and retransmitting television signals for Woodside Petroleum marine oil platforms in Australia. Foreign business already accounts for around 40% of the turnover of a company that has made constant innovation the engine behind its growth. This philosophy has led to global technological developments like the Transmodulador MTI900 for TV signal reception via satellite; the first Digital-to-Analogue Transmodulator with embedded conditional access, and the first digital PA System based on IP protocols. A group leader in advanced technology, Ikusi maintains a culture of mutual trust with customers, employees, shareholders and suppliers as the centerpiece of its business plan. Innovations: • The first Spanish amplifier for CATV networks and the first Spanish headends for CATV networks. • First Spanish remote radio control system for industrial applications. • First converter with digital frequency synthesis. Developed a character and graphics generator for public information systems at airports. • First Digital-to-Analog Transmodulator with conditional access procedure. World novelty. First e-voting system based on the traditional ballot. World novelty. • First transmodulator of terrestrial digital television satellite. World novelty. • System for managing airport security. “Ikusi began in the 60s as a venture into RD that has carried it to the international forefront as a global provider of solutions, embedded systems and key projects in airports, transport, traffic and tunnels, security, hospitality, digital media, telecontrol and television signal reception and distribution”
  • 7. 132 electronic components and subcontracting television and radio broadcasting outsourcing and consulting eTIC solutions electronics and telecommunications electronics and telecommunications 133 Communication technology with a global reach Teldat Group is headquartered in Madrid and has opened offices throughout its main markets: the Iberian Peninsula, Latin America (Mexico) and the United States (Miami). In addition, this group has a network of over 35 trading partners that enables it to operate in the rest of the international markets. The group itself, however, consists of five companies: Teldat S.A., Fibernet, Pahldata, Prodys and Integra-T. Teldat S.A. is one of the few European manufacturers with its own technology and experience in complex IP contexts. With more than 25 years of experience in the sector, this firm is supported by the trust of if clients, among which are the most important multinational operators such as Telefónica, British Telecom, Telmex, Portugal Telecom and Vodafone. Large corporations also rely on Teldat’s technology. Some of these corporations are banks such as the Santander Group and the BBVA Group, chain stores such as Zara, travel agencies such as Amadeus, and public organizations from around the world. The products developed by this group of Spanish enterprises are fire proof. Thanks to that, in 2007, the Teldat Group signed a contract with Fire-Lite, a subsidiary of the American fire giant Honeywell, to provide them with 3,000 MIP (module using IP technology) devices, based on fire alarm transmissions via the Internet or corporate networks. As a prerequisite, the devices had to pass long and complex certification processes from the UL laboratories. Teldat S.A.’s main line of product are the access routers for companies. From flat routers that offer fixed combinations of interfaces Ethernet LAN and WAN, Wi-Fi, xDSL and 3G interfaces, to modular devices for companies that support combinations of over twenty types of interfaces. Its solutions can be applied in sectors as diverse as the automobile, energy, and ATM and office communications industries. Fibernet was founded in 1998 and is one of the companies in the Teldat Group. This enterprise manufactures both CWDM (coarse wavelength division multiplexing) and DWDM (dense wavelength division multiplexing) devices. Its success is a result of its continuous commitment to RD, which has positioned the company as the leader in fiber optic communication technologies. Currently, the solutions that the company offers in the market allow for the multiplication of the fiber’s capacity to 240 channels of 10 Gbps each, and the company has already obtained the first results on the new 40 100 Gpbs interfaces. In addition, Fibernet has its own engineering and professional services departments with 24/7 customer service. Fibernet is aimed at two specific markets: operators’ equipment and the corporate market. It has obtained significant achievements at both the national and international level with more than 15,000 optical channels in production through its CWDM and DWDM systems. Regarding the national market achievements, banks, public administrations, operators and clients with the most important data centers in the country such as Banco de España, La Caixa, Grupo Santander, BBVA and Agencia Tributaria; regional governments like the Regional Council of Extremadura and Murcia Community; national administrations such as the Spanish Presidency; and operators like Telefónica, BT and Jazztel have trusted their optical communications to Fibernet’s technology. Moreover, Fibernet has carried out relevant international projects for financial entities, such as the fusion and migration of the optical communication infrastructures for two banks in Latin America in collaboration with the Spanish bank BBVA, and data consolidation between long distance centers in Europe with the collaboration of the Santander Group. Security networks, data encoding, remote management, cellular interfaces and copper-based DSL technology are this group’s specialized areas. Through these products, Teldat Group has demonstrated that the Spanish technology triumphs in the world. TELDAT Tel.: (+34) 91 807 65 65 sales@teldat.com www.teldat.es Parque Tecnológico de Madrid 28760 Tres Cantos Madrid “Teldat S.A.’s main line of product are the Access routers for companies” • Access routers with fixed combinations of Ethernet LAN and WAN, Wi-Fi, xDSL and 3G interfaces. • CWDM/DWDM equipment. • FIBERNET, aimed at two objective markets: operators’ equipment and the corporate market. It has obtained significant achievements at both national and global levels with more than 15,000 optic channels in production through its CWDM and DWDM systems.
  • 8. 134 electronic components and subcontracting television and radio broadcasting outsourcing and consulting eTIC solutions electronics and telecommunications electronics and telecommunications 135 TELEFÓNICA www.telefonica.com/en/contact_us/otros.shtml www.telefonica.com C/ Gran Vía, 28 28013 Madrid “The company has over 268 million clients all over the world and presence in 25 countries backed by its 85 years of history” • Telefónica has one of the most internationalized profiles of the sector since 60% of its revenue comes from foreign markets. It has a consolidated position as a leading operator due to its differentiated profile in terms of diversification and scale, financial strength, growth capacity and stockholder returns. • One of its pillars of expansion is innovation in all its dimensions and an open work culture. This quality has enabled Telefónica to create one of the largest innovation networks of the ICT sector. A telecommunications giant It has 85 years of history; over €4.500 million in capital stock, a presence in 25 countries, 2681 million clients all over the world (47 million in Spain, 164 million in Latin America and an additional 50 million in the rest of Europe), a yearly expenditure of around €8 billion in new investments worldwide and 260,000 professionals working for the company. These numbers are indicative of a true leader, a world class telecommunications giant with Spanish origins. Today Telefónica is one of the largest telecommunications companies in the world. Its capitalization, its business volume, its investments in RD and its international presence can all attest to it. But, most importantly, Telefónica is a leading company due to its combination of experience and the mentality of constant change. It has remained on the cutting edge despite the evolution of technology and society in a sector known for globalization and competitiveness. Telefónica’s activities are centered on fixed and mobile telecommunication and broadband is a key tool for the developing both. Today it is a private company with over 1.5 million stockholders and it trades in the Spanish stock markets as well as in London, Tokyo, New York, Lima, Buenos Aires and São Paulo. In the telecommunications sector, the group is third in the world by market capitalization; is also the first European integrated operator; and holds the third place in the Eurostoxx 50, which encompasses the largest companies in the euro area. Telefónica has one of the most internationalized profiles of the sector since 60% of its revenue comes from foreign markets. It also has a consolidated position as a leading operator thanks to its financial strength and differentiated profile in terms of scale and diversification (both geographically and in business); its capability to capture growth with the highest levels of efficiency and competitiveness in the industry and its superior stockholder return policy. Telefónica is the leading telecommunications provider in Spain, Brazil, Argentina, Chile and Peru and has a significant presence in the markets of Colombia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Uruguay and Venezuela. In Europe, the acquisition of O2 at the end of 2005 made Telefónica one of the leading companies of the continent, with a presence in the United Kingdom, Ireland, Germany, the Czech Republic and Slovakia. China and Italy also highlight Telefonica´s international profile, countries with which Telefónica has an important relationship through strategic and industrial alliances with China Unicom and Telecom Italia. This territorial, technological and business process expansion is based on a fundamental strategic principle: innovation. Multidimensional RD and an open work culture which promotes cooperative models have enabled the creation of one of the largest innovation networks in the ICT sector and have kept the company at the highest level even in times of crisis. 1. Data from customers at the end of September 2009. The formula is explained by a high level executive of the company when he states, “The challenges we face to transform crisis into opportunity are evident: adapt and create emotional bonds with our clients, while maintaining high efficiency levels and being creative and innovative, offering quality and value and achieving a sustainable business.”
  • 9. 136 electronic components and subcontracting television and radio broadcasting outsourcing and consulting eTIC solutions electronics and telecommunications electronics and telecommunications 137 Unitronics Tel.: (+34) 91 540 14 03 informacion@unitronics.es www.unitronics.es Avda. de la Fuente Nueva, 5 28703 San Sebastián de los Reyes Madrid Technology 360° Unitronics is one of the leaders of Spain’s voice, video and data convergence networks and their data storage networks for the onsite and remote management of the information lifecycle. Unitronics has more than 40 years of experience in the Information and Communication Technology (ICT) sector. They work with many clients, including 82 of the top 100 Spanish companies and numerous public institutions. With 16 specialized support centers deployed in Spain and four remote management centers, this company is based in San Sebastian de los Reyes, a municipality of Madrid. Unitronics was the first company to introduce, migrate, and connect the Spanish networks and is a certified partner of leading manufacturers. Companies such as Cisco, Juniper, EMC2, Polycom, Dell, HP, Aastra, and Google have chosen Unitronics due to of its prominent position in the south of Spain and which allows them to reap the benefits of the possibilities offered by technological innovation in this sector. Certified in ISO 9001, ISO 14001 and ISO 27001 and utilizing the ITIL method, Unitronics is specialized in risk management and the management of incidents and changes 24/7. Their specialties also include the measurement and guaranteeing of compliance with service level agreements (SLAs) through dashboards focusing on management and diminishment of capital expenditures and the reduction of operating costs associated with the exploitation of voice and data convergence networks. The accumulated experience and commitment to technological development has converted Unitronics into a distinguished specialist in the design, introduction, and advanced management of connectivity solutions, security, voice, video and data services, data center solutions and applications for networks, availability and disaster recovery. Among the principle sectors highlighted are the infrastructure of networks and Internet access, integrated security of advanced telephony applications, infrastructures and IP call centers, video conferencing, telepresence and online collaboration, information management, knowledge management, web 2.0, digitalization of content, vertical networks and custom development and energy efficiency solutions for buildings and local networks. With a philosophy based on the belief that Information and Communication Technologies should be considered as a solution to the problems or business requirements for companies in every possible instance, Unitronics aims “to construct ICT solutions that make the processes of information exchange, group work and collaborative brainstorming easier, cheaper, safer, and more efficient.” Those are the words of Lola Miravet, the General Director of Business Development and marketing at Unitronics. “Unitronics is the leader of Spain’s voice, video and data convergence networks and their data storage networks for the onsite and remote management of the information lifecycle” Solutions and services: • Diagnostics and Consulting: End-to-end analysis; technological roadmaps; planning and life-cycle cost. • Design and Integration: Design of solutions; Provision, installation and configuration of equipment; Integration and/or migration; Project management. • 24/7 managed services: monitoring and administration; management of end-to- end security; optimization; management of user experience; service level agreements and dashboards.
  • 10. 138 electronic components and subcontracting television and radio broadcasting outsourcing and consulting eTIC solutions electronics and telecommunications electronics and telecommunications 139 WAVECONTROL Tel.: (+34) 93 320 80 55 tu-nguyen@wavecontrol.com www. wavecontrol.com C/ Pallars 65-71 08018 Barcelona The electromagnetic radiation security guard Only 12 years in the market have been enough for Wavecontrol to become a global leader in measurement solutions and electromagnetic fields control. Wavecontrol was originally the dream of three entrepreneurs, and it has already gone beyond the frontiers of France, the United Kingdom, Belgium, Eastern Europe, Turkey, Argentina, Peru, Malaysia and North Africa. Born to generate magnetic compatibility solutions for electronics companies, Wavecontrol expanded its spectrum of activities up to the development of radio frequency equipment. The company identified business opportunities arising from the European community directives regarding electromagnetic fields regulations. With its deep expertise, the RD department of this Catalan SME developed a monitoring system to measure electromagnetic fields. This was a solution that met the urgent need to control and measure electromagnetic fields before the enormous proliferation of telecommunication networks such as GSM, UMTS, DCS, Bluetooth, WiFi, WiMax, etc. The Wavecontrol system was first implemented successfully in Cataluña, and from there, it was extended to the rest of Spain. The excellent acceptance of the state administration opened new horizons to international markets. Wavecontrol is a system of radio frequency measurement which allows the government to solve the conflict between citizens who are concerned about the health effects of non-ionizing radiation, and telecommunication operators who are being put under pressure by governments as well as consumers to improve the quality of the service. Nowadays, Wavecontrol has a win-win solution, being the only company in Spain, and one of the few in the world, that is able to offer these products and simultaneously keep all clients satisfied. With Wavecontrol citizens can avoid risks, administrations can respond to citizen demands as expected, and operators face fewer difficulties to set up telecommunication infrastructures. This service from Wavecontrol is holistic and effective. “Born to generate magnetic compatibility solutions for electronic companies, Wavecontrol expanded its spectrum of activities to include the development of radio frequency equipment. The company identified business opportunities arising from the State policies regarding specifically the electromagnetic fields” Technological innovations: • The Wavecontrol system for measuring radio frequency is used by the Government to give answers to citizens who are concerned about the health effects of non-ionizing radiation, and in another case to telecommunication operators who are being put under pressure by governments.
  • 11. These are leading companies at the forefront of technology. They develop their activities and projects in five continents. They have succeeded in the hardest markets. They have stood out in the most complex international bidding processes. And all these companies have one thing in common: they speak Spanish. They are the authentic ambassadors of España, technology for life, the program developed by the Instituto Español de Comercio Exterior (ICEX) that has become the true flagship of the new Spain. Spain is a renewed country that has consolidated its position in the Top Ten world economies and is immersed in a transformation process to improve its business network and export potential. There are large multinationals that have positioned themselves among global leaders in the service, energy and infrastructure sectors. There are also small and medium enterprises that have made research, development and internationalization their hallmark and their competitive strategy in order to work with and compete against the best companies in the largest and most demanding markets of the world. These companies without limits have earned their position in the Champions League of telephony, digital radio and TV, sustainable energy, outsourcing, software and computing services, telecommunications, electronic components and industrial electronics among others. These are emblematic companies belonging to the 21st Century Made in Spain trend. This book presents a small but representative selection of firms that draws a clear image of the industry and technology of a country and of entrepreneurs who, far beyond crises, have ventured into research and investment, with an extraordinary commitment to development, progress and the future. José María Triper Virtualware television and radio broadcasting eTIC solutions electronics and telecommunicationsoutsourcing and consultingelectronic components and subcontracting
  • 12. Directed and Coordinated by AETIC Foreign Trade Department Texts by José María Triper Head of the Foreign Sector Section at  El Economista and author of various books on internationalization for ICEX In collaboration with Esmeralda Gayan and Isabel Acosta Translated by Opinno. Open Innovation Design Tau www.taudesign.com Printing Punto Verde Legal Deposit M-6677-2010