The Evolution of Video Community (EOVC) is a cross-device behavior tracking program drawn from households across the nation. The passive data collection examines how Americans use services and devices to view video; movies, short-form content and TV shows (SVOD & OTT) and interact with providers of services or advertising.
The EOVC is driven by a multi-modal, passive data collection technology supported by ABS-based surveys and social media touch-points. The survey component gives Centris insight into household demographics, service providers and ownership of devices so the EOVC is as representative as possible.