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Hybrid Hosting Strategies for the Enterprise
                  Robert Offley
           CentriLogic President & CEO
                                               1
About CentriLogic

• 6 Data Centers, 3 Continents, & growing…
• Cross-border network and facility infrastructure
• Customer-first philosophy and an emphasis on
  customer experience.
• Hybrid Solutions: from Co-Lo to Cloud: A single
  point-of-contact outsourced IT Infrastructure service
  offering.
• Elastic Solutions: Flexible, scalable, tailored solutions
  constructed from comprehensive set of Cloud, Hosting,
  and Managed Services

                                                              2
“I can’t think of anything that isn’t cloud
computing with all of these environments. The
 computer industry is the only industry that is
 more fashion-driven than women’s fashion.”
                     - Larry Ellison. CEO Oracle Corporation




                                                               3
What is Cloud Computing?
• Utility-based computing model providing customers with highly
  elastic and scalable computing environments, coupled with
  immediate and pay-per-use pricing.

• Delivered & consumed via a Third Party Vendor

• Shared or wholly-owned infrastructure (or both)

• Economies of Scale – “Small piece of a large pie”

• SaaS – PaaS – IaaS

                                                                  4
SaaS vs. PaaS vs. IaaS
Infrastructure as   •   Vendor provides equipment, network, & support
    a Service       •   Virtualized environments
      (IaaS)        •   Pay-per-use billing

                    •   Cloud Platform for the Development & Deployment of cloud
 Platform as a          application software.
    Service         •   Support application lifecycle on a single platform.
    (PaaS)
                    •   Development – testing – deployment – runtime – hosting - delivery

 Software as a      •   Hosted Application(s) / “On-Demand” Software
    Service         •   Accessibility via web browser
     (SaaS)         •   Delivered by subscription



                                                                                            5
3 Types of Cloud Computing:
        Public Cloud                   Private Cloud                            Hybrid Cloud

•   Access to on-demand       •   Access to on-demand virtual       •   Interoperable combination of cloud
    virtual servers and SAN       servers and SAN storage.              and traditional hosting offerings.
    storage.                  •   Increased Data Security through   •   Customer owns & operates private
•   Dedicated, Public IP          Private IPs and Firewalls.            infrastructure, with option of scaling
    Addresses.                                                          additional capacity to handle load
                                                                        spikes.




                                                                                                            6
The Cloud is Compelling:




                           7
Why Shift to the Cloud?
Key Applications of Cloud Computing:

•   QA / Testing
•   Training, Education, & E-Learning
•   Application Development / R&D
•   Business Continuity / Disaster Recovery
•   Production Systems
•   Backups & Archiving




                                              8
Cloud Computing: The Silver Bullet?
Myths & Misconceptions:

• One size fits all
• Cloud Computing is always the cheaper alternative
• Cloud Computing will replace Co-Location, Managed Services, &
  Traditional Hosting services
• Deploying cloud-based applications is easy
• Cloud Solutions do not require stand-alone hardware
• Cloud Solutions will reduce IT costs
• Cloud is Hassle-Free – Just pay and use

                                                                  9
Cloud Computing Challenges
Security
   Is my data secure? Who has access, both physical and logical?
Performance
   Will my applications perform well in a virtual environment? Will user experience
   be acceptable? Can I scale performance on demand?
Privacy
   I need to maintain security data standards such as SSAE 16 Type II, PCI, SOX.
Portability
   Is my environment able to move between/interoperate with different cloud
   providers? Can I leverage different providers in a DR scenario?
Rogue IT
   I need to stop my users from going outside IT’s walls for service – how can I
   improve my teams responsiveness while maintaining my security and
   compliance standards?

                                                                                      10
Approach
Hybrid Hosting:
•   Solutions catered to specific customer requirements
•   Each customer treated on a case-by-case basis
•   Vendor involvement and guidance from conception to deployment
•   Variable Use Services
•   Highly Scalable
•   Constructed to support future growth and service evolution
•   Flexible, Agile, & Elastic

Professional Services:
•   Migrations & Integrations
•   Technical Support
•   Advanced Technical Services
•   Consultative Approach                                           11
Hybrid = Cloud + Traditional




                               12
Market Trend = Hybrid




(Source: Bain & Company Cloud Computing Survey 2011)                           13
Reasons for Hybrid Solutions:

   Strategy       •   Core, Context, Compliance

Optimization &
                  •   Enterprise Architecture & Demand Spikiness
  Economics

  Practicality    •   Due to Legacy Migration Costs


User Experience   •   For Global Access to Interactive Applications

  Freedom of
                  •   Do-it-Yourself and Services Options
    Choice


                                                                      14
Comparison of Options




Price




        Build to   Build to   Pure     Hybrid
        Baseline    Peak      Cloud   Solution

                                                 15
Strategy:




     Let the Application Dictate the Solution




                                                16
Why Choose CentriLogic?

•   Industry-best people and practices
•   Cross-border network & facility infrastructure
•   Customer-first philosophy
     –   Emphasis on customer experience
     –   Dedicated Account Executives
•   Consultative & solution-oriented sales team
•   Hybrid Solutions: From Co-Lo to Cloud
     –   Single point of contact outsourced IT Infrastructure service offering
•   Elastic Solutions
     –   Flexible, tailored, scalable solutions constructed from comprehensive set of Cloud,
         Hosting, & Managed Services
•   Continuous Growth (team & financial)
•   Aggressive expansion roadmap

                                                                                               17
Customers Include…




                     18
19

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Hybrid Hosting Strategies for the Enterprise

  • 1. Hybrid Hosting Strategies for the Enterprise Robert Offley CentriLogic President & CEO 1
  • 2. About CentriLogic • 6 Data Centers, 3 Continents, & growing… • Cross-border network and facility infrastructure • Customer-first philosophy and an emphasis on customer experience. • Hybrid Solutions: from Co-Lo to Cloud: A single point-of-contact outsourced IT Infrastructure service offering. • Elastic Solutions: Flexible, scalable, tailored solutions constructed from comprehensive set of Cloud, Hosting, and Managed Services 2
  • 3. “I can’t think of anything that isn’t cloud computing with all of these environments. The computer industry is the only industry that is more fashion-driven than women’s fashion.” - Larry Ellison. CEO Oracle Corporation 3
  • 4. What is Cloud Computing? • Utility-based computing model providing customers with highly elastic and scalable computing environments, coupled with immediate and pay-per-use pricing. • Delivered & consumed via a Third Party Vendor • Shared or wholly-owned infrastructure (or both) • Economies of Scale – “Small piece of a large pie” • SaaS – PaaS – IaaS 4
  • 5. SaaS vs. PaaS vs. IaaS Infrastructure as • Vendor provides equipment, network, & support a Service • Virtualized environments (IaaS) • Pay-per-use billing • Cloud Platform for the Development & Deployment of cloud Platform as a application software. Service • Support application lifecycle on a single platform. (PaaS) • Development – testing – deployment – runtime – hosting - delivery Software as a • Hosted Application(s) / “On-Demand” Software Service • Accessibility via web browser (SaaS) • Delivered by subscription 5
  • 6. 3 Types of Cloud Computing: Public Cloud Private Cloud Hybrid Cloud • Access to on-demand • Access to on-demand virtual • Interoperable combination of cloud virtual servers and SAN servers and SAN storage. and traditional hosting offerings. storage. • Increased Data Security through • Customer owns & operates private • Dedicated, Public IP Private IPs and Firewalls. infrastructure, with option of scaling Addresses. additional capacity to handle load spikes. 6
  • 7. The Cloud is Compelling: 7
  • 8. Why Shift to the Cloud? Key Applications of Cloud Computing: • QA / Testing • Training, Education, & E-Learning • Application Development / R&D • Business Continuity / Disaster Recovery • Production Systems • Backups & Archiving 8
  • 9. Cloud Computing: The Silver Bullet? Myths & Misconceptions: • One size fits all • Cloud Computing is always the cheaper alternative • Cloud Computing will replace Co-Location, Managed Services, & Traditional Hosting services • Deploying cloud-based applications is easy • Cloud Solutions do not require stand-alone hardware • Cloud Solutions will reduce IT costs • Cloud is Hassle-Free – Just pay and use 9
  • 10. Cloud Computing Challenges Security Is my data secure? Who has access, both physical and logical? Performance Will my applications perform well in a virtual environment? Will user experience be acceptable? Can I scale performance on demand? Privacy I need to maintain security data standards such as SSAE 16 Type II, PCI, SOX. Portability Is my environment able to move between/interoperate with different cloud providers? Can I leverage different providers in a DR scenario? Rogue IT I need to stop my users from going outside IT’s walls for service – how can I improve my teams responsiveness while maintaining my security and compliance standards? 10
  • 11. Approach Hybrid Hosting: • Solutions catered to specific customer requirements • Each customer treated on a case-by-case basis • Vendor involvement and guidance from conception to deployment • Variable Use Services • Highly Scalable • Constructed to support future growth and service evolution • Flexible, Agile, & Elastic Professional Services: • Migrations & Integrations • Technical Support • Advanced Technical Services • Consultative Approach 11
  • 12. Hybrid = Cloud + Traditional 12
  • 13. Market Trend = Hybrid (Source: Bain & Company Cloud Computing Survey 2011) 13
  • 14. Reasons for Hybrid Solutions: Strategy • Core, Context, Compliance Optimization & • Enterprise Architecture & Demand Spikiness Economics Practicality • Due to Legacy Migration Costs User Experience • For Global Access to Interactive Applications Freedom of • Do-it-Yourself and Services Options Choice 14
  • 15. Comparison of Options Price Build to Build to Pure Hybrid Baseline Peak Cloud Solution 15
  • 16. Strategy: Let the Application Dictate the Solution 16
  • 17. Why Choose CentriLogic? • Industry-best people and practices • Cross-border network & facility infrastructure • Customer-first philosophy – Emphasis on customer experience – Dedicated Account Executives • Consultative & solution-oriented sales team • Hybrid Solutions: From Co-Lo to Cloud – Single point of contact outsourced IT Infrastructure service offering • Elastic Solutions – Flexible, tailored, scalable solutions constructed from comprehensive set of Cloud, Hosting, & Managed Services • Continuous Growth (team & financial) • Aggressive expansion roadmap 17
  • 19. 19