This document discusses the global future of sherry in mixed drinks. It provides biographies of the panelists discussing the topic: Michael Callahan, Danil Nevsky, and Celia Schoonraad. It then covers the history of sherry, classic cocktails that feature sherry, and ways that sherry is being used in cocktails currently and could be used in the future, particularly its potential in Asia. It advocates for embracing different styles of sherry, using it as a primary component in drinks, and educating customers and suppliers about quality sherry products.

1. TITLE
BY LINE
The Global Future Of
Sherry In Mixed Drinks
By Michael Callahan, Danil Nevsky & Celia Schoonraad
#SherryngIsCaring

2. TITLE
BY LINE
The Panel
(that’s us)

3. • Born in Japan, raised in Hawaii
• Works all over the world
• Currently in Asia
• Likes Oloroso
Michael Callahan
@BrotherCallahan
@Delavaez

4. • Born in Russia
• Works at Tales & Spirits in
Amsterdam
• Likes Loud Shirts
• Loves Pedro Ximinez
Danil
Nevsky
@CocktailManDan
@CocktailMan

5. • Born in South Africa
• Lived & worked all over the world
• Currently Nomadic
• Loves Palo Cortado
Celia Schoonraad
@StirSensibly
@StirSensibly

6. Social Media
Bag it and #tag it
Michael
@BrotherCallahan
@Delavaez
Celia
@StirSensibly
@StirSensibly
Danil
@CocktailManDan
@CocktailMan
TOTC
@totc
@tales_of_the_cocktail
#SherryngIsCaring

7. What Is SherryThe how, the what, the why, the where, the wisdom, the wonder…

8. Palomino Fino
Pedro Ximinez
Muscat

9. Biological Aging & The Solera System

10. • Sherry is an Anglicisation of
Xerez or Jerez
• Francis Drake sacked Cadiz in
1587
• Sherry became a major export
to the British Isles
• Many Jerez cellars were
founded or co-founded by
British families
The Rise of Sherry

11. TITLE
BY LINE
Understanding The Past
(how it all matters)

12. • First-known entry 1809 –
Washington Irving
• Low-Alcohol
• Popularised the straw
• Promoted the export of New
England ice
• Highly adaptable
• Air-conditioning of the day
The Sherry Cobbler

13. • Maison Premiere – NYC
• Take the old and make it new
P.X.
Oloroso
Amontillado
Manzanilla
Pineapple
Lemon
Berry Compote
The Maison Cobbler

14. • Blend of dry sherry, French
vermouth & bitters
• Louis Eppinger – Manager of
Grand Hotel, Japan
• Late 19th Century
• Highly Adaptable
The Bamboo

15. TITLE
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The Present & Future
(dun dun dun…)

16. Rework It, Revise It, Liven It Up
• Classics are highly adaptable
• Sherry is diverse from dry to sweet
• Substitute
• Experiment
• Base or modifier

17. En Rama: The Unfiltered
• En Rama – “from the vine” = Raw
• Only applies to biologically aged sherries
• Undergo minimal filtration
• Retain flavour and colouring molecules
• Pure flavour
• Shorter half life

18. En Rama: The Unfiltered
“The juice in mass-produced
plonk is no longer worth
the squeeze…”
-Joaquin Simo
Pouring Ribbons, NYC

19. • Oxidised sherries elongate the the
experience in the palate
• Biological sherries add a crispness and
brightness in the front/mid-palate
• Sherry as a sweetener
• Sherry as a blender
• Sherry as a base being supported by
higher alcohol spirits
Sherry As A Modifier

20. Sherry In Asia
(Oooooh….)

21. Where Is It Currently?
• Associated as sweet
• Largely used as a modifier
• Only a few places are offering it by the
glass.
• Ham & Sherry (Hong Kong)
• Esquina ( Singapore)

22. …
• Trapped in a negative feedback loop.
• Education is lacking in the market.
• Slow movement and high wastage.
• Cost is relatively high.
• Risky for importers
(tax, transports, weight)

23. How It’s A-Changing
• Competition = price drop
• Bigger variety of modifiers sparking more
interest in sherry
• Decrease in wine prices have also
benefited fortified wines.

24. Helping Sherry Along
• Embrace all styles of sherry
• Use sherry as a primary component
• Educate staff & patrons
• Communicate with suppliers to stock
quality products

25. TITLE
BY LINE
A Take On The Fine Wine
(same same but different)

26. Sherry – One Old Sack Of Bones

27. Sir John Falstaff – Oldest Sack Of Them All

28. “…the vital commoners and inland petty spirits muster
me all to their captain, the heart, who, great and puff'd
up with this doth any deed of courage—and this
valour comes of sherris.”
-William Shakespeare
Verily.

29. “If I had a thousand
the first humane principle I would teach them should
be to
forswear thin potations and to addict themselves to
sack.”
-William Shakespeare
Very Verily.

30. The Future - Old Dog – Young Tricks

31. TITLE
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What Does It All Mean
(why is this relevant you talkative $#@%s)

32. Thanks To Our Sponsors
@BodegasWilliams
#SherryngIsCaring

33. Social Media
Bag it and #tag it
Michael
@BrotherCallahan
@Delavaez
Celia
@StirSensibly
@StirSensibly
Danil
@CocktailManDan
@CocktailMan
TOTC
@totc
@tales_of_the_cocktail
#SherryngIsCaring