First assignment for Organizational Communication

2. • TECHNOLOGY HAS BEEN EVOLVING AT AN EVER GREATER RATE OVER THE LAST FEW
DECADES, AND TECHNOLOGICAL DIVERSIFICATION IS WIDELY CONSIDERED AS A VEHICLE OF
ORGANIZATIONAL GROWTH
• IN ORDER TO MEASURE A FIRM'S TECHNOLOGICAL DIVERSIFICATION AND INNOVATION
PERFORMANCE, WE USE PATENT-APPLICATION DATA, WHICH HAS SEVERAL ADVANTAGES
COMPARED WITH OTHER INDICATORS, SUCH AS BEING AVAILABLE AT THE LEVEL OF THE FIRM,
AND PROVIDING DETAILED INFORMATION ON THE TECHNOLOGICAL CONTENT OF A FIRM'S
INNOVATION ACTIVITIES

3. • ALTHOUGH THERE IS A GROWING LITERATURE ON TECHNOLOGICAL DIVERSIFICATION,
KNOWLEDGE ON ITS INFLUENCE IS STILL INCOMPLETE, AND THE RELATED STUDIES ALSO
HAVE INCONCLUSIVE FINDINGS, MOST LIKELY BECAUSE NOT ALL FIRMS HAVE A NEED OR
CAPABILITIES TO DIVERSIFY THEIR TECHNOLOGICAL PORTFOLIOS

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5. ABOUT SAMSUNG
ELECTRONICS
SOUTH KOREAN MULTINATIONAL ELECTRONICS COMPANY
FOUNDED IN 1969
SAMSUNG HAS LONG BEEN A MAJOR MANUFACTURER OF
ELECTRONIC COMPONENTS SUCH AS LITHIUM-ION
BATTERIES, SEMICONDUCTORS, CHIPS, FLASH MEMORY
AND HARD DRIVE DEVICES FOR CLIENTS SUCH AS
APPLE, SONY, HTC AND NOKIA.

6. • GLOBALIZATION - IS A PROCESS OF INTERACTION AND INTEGRATION AMONG THE PEOPLE,
COMPANIES, AND GOVERNMENTS OF DIFFERENT NATIONS, A PROCESS DRIVEN BY
INTERNATIONAL TRADE AND INVESTMENT AND AIDED BY INFORMATION TECHNOLOGY.
• SAMSUNG GLOBAL STRATEGY GROUP
• DIVERSE FUNCTIONAL OPPORTUNITIES WITHIN THE COMPANY
• PROFESSIONAL DEVELOPMENT

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9. • HTTPS://YOUTU.BE/MI11GZTXC9Q

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17. BY. "THE EFFECT OF TECHNOLOGICAL
DIVERSIFICATION ON ORGANIZATIONAL
PERFORMANCE: AN EMPIRICAL STUDY OF S&P
500 MANUFACTURING FIRMS." THE EFFECT OF
TECHNOLOGICAL DIVERSIFICATION ON
ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL
STUDY OF S&P 500 MANUFACTURING FIRMS.
N.P., N.D. WEB. 18 SEPT. 2016.
• "WELCOME TO SAMSUNG." SAMSUNG. N.P.,
N.D. WEB. 18 SEPT. 2016.