Social Media Business Essentials - Analytics
Slide 1: Social Media Business Essentials - Part 1 - Analytics Slide 2: “War is ninety percent information” - Napoleon Bonaparte - Hey, did you know there’s a motion presentation of this on YouTube? - Social Media Business Essentials - http://www.youtube.com/watch?v=X2Zdm3brfxk - Analytics Slide 3: Cautious Train Media Logo - SEO Video Content Marketing Blogging Analytics Strategy Design Slide 4: “If you do not know how to ask the right question, you discover nothing.” W Edward Deming Slide 5: "Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” - Geoffrey Moore Slide 6: No social data analytics? No website traffic analytics? No competition analytics? Slide 7: Understand the numbers. Explore your business data. Pinpoint opportunities. Slide 8: Don’t trust the average. You must look beyond an overview to fully understand why your peaks are where they are... Slide 9: So you can examine the valleys. ... because a sinking ship will never sail again if the holes aren’t found. Slide 10: “What gets measured, gets managed.” - Peter Drucker Slide 11: Analytics Checklist: 1. Decide what you want to know – set information goals and objectives. 2. Get your tracking code installed – if you have one already, start using it. 3. Know your social media data – most major social networks have their own small, but useful, analytics. Slide 12: Analytics Checklist: 4. Check often and react to the data - a monthly checkup won’t suffice. 5. Don’t just go with averages - statistics can be dangerous if misunderstood. 6. Ask expert advice if you’re unsure - all social media managers should be able to answer your questions.. Slide 13: Cautious Train Media Logo SEO Video Content Marketing Blogging Analytics Strategy Design Slide 14: Cautious Train Media Logo @cautioustrain info@cautioustrain.com www.cautioustrain.com Connect with this video content on... [Youtube] - http://www.youtube.com/watch?v=X2Zdm3brfxk [Facebook] - https://www.facebook.com/cautioustrainmedia/posts/540623999316753 [Vimeo] - https://vimeo.com/66312819
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Social Media Business Essentials - Analytics
- 1. Social Media Business Essentials - Part One - Analytics
- 2. “War is ninety percent information” Napoleon Bonaparte Hey, did you know there’s a motion presentation of this on YouTube? Social Media Business Essentials - Analytics
- 4. “If you do not know how to ask the right question, you discover nothing.” W Edward Deming
- 5. “Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” Geoffrey Moore
- 6. No social data analytics? No website traffic analytics? No competition analytics?
- 7. Understand the numbers. Explore your business data. Pinpoint opportunities.
- 8. Don’t trust the average. You must look beyond an overview to fully understand why your peaks are where they are...
- 9. Examine the valleys. ... because a sinking ship will never sail again if the holes aren’t found.
- 10. “What gets measured, gets managed.” PeterDrucker
- 11. AnalyticsChecklis 1. Decide what you want to know – set information goals and objectives. 2. Get your tracking code installed – if you have one already, start using it. 3. Know your social media data – most major social networks have their own small, but useful, analytics.
- 12. 4. Check often and react to the data - a monthly checkup won’t suffice. 5. Don’t just go with averages - statistics can be dangerous if misunderstood. 6. Ask expert adviceif you’re unsure - all social media managers should be able to answer your questions.. AnalyticsChecklist