From the 2017 Nonprofit Technology Conference Learn how to create or choose appropriate images, find free or affordable quality images, understand image permission types, and organize media libraries. Imagery is an important part of engaging your constituents through storytelling. But from ensuring appropriate representation, to following the law, there’s much more to finding the right image than many realize. This session will discuss: - The Resourceful: How can you create beautiful graphics without a background in graphic design and without special design software? What tools and strategies can help you create or find the perfect photos or graphics for your campaign? - The Organizational: Once you have built a comprehensive photo library, how on earth can you keep track of it and find the image you want quickly? - The Fun: How do you choose the right image? How can organizations with small photo libraries find affordable (free!) stock photos? How can your organization build up a library of original imagery? - The Legal: What kind of release form do you need from people you take photos of at your organization’s events? What is a royalty-free photo versus a rights-managed photo? If you use a free photo or purchase a stock photo, are you allowed to change it? Can you use it without attribution? We’ll discuss what these terms mean and how you can make sure you and your organization are free of liability. You’ll leave this session with ideas for your website, print publications, social media, and much more—and what’s better, you can put these ideas into action right when you’re back in the office!

1. Finding & Creating Budget-Friendly Images
Resourceful, organizational, fun & legal considerations
Cathy Whitlock
National Parkinson
Foundation
@pocketcathy
Amanda Hicken
Pediatric Brain
Tumor Foundation
@adhicken
Friday, March 24, 2017
#17NTCimagewins

2. Housekeeping
• Collaboration notes at:
http://po.st/17NTCimagewins
• Session hashtag: #17NTCimagewins
Image fails also accepted under this
hashtag. We’ll start with this gem:
#17NTCimagewins

3. Who Are We?
Cathy Whitlock
Dir of Online Communications
National Parkinson Foundation
Amanda Hicken
Natl Dir of Marketing Communications
Pediatric Brain Tumor Foundation
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4. Components of a
Good Image
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5. Components of a
Good Image
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6. Components of a
Good Image
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A
B
C

7. Cross-Channel
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8. Simple is Effective
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9. Reality’s Roadblocks
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10. Diversity & Inclusion
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11. Diversity at YOUR
Nonprofit
What does diversity in representation mean for your
nonprofit specifically?
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12. Representation
vs. Data
What do you do when your data is in direct conflict
with diversity in representation?
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13. #17NTCStoriesMatter
for a Deeper Dive
http://po.st/17NTCstoriesmatter #17NTCStoriesMatter on Twitter
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14. Resources
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15. Finding Images
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16. Finding Images
Tips for Your Search
• Rethink Stock
• Start Broad
• Search Again
• Save for Later
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17. Finding Images
Qualities to Seek
• Authentic
• Tone & Message Match
• Moves Story Forward
• Format Flexibility
#ProTip:
Seek a Second
(or Third) Opinion
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18. Search Tools:
Pixabay.com
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19. Search Tools:
Pixabay.com
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20. Search Tools:
Thinkstock
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21. Finding Images
Other Tools
• http://bit.ly/hubspotstock
• http://search.creativecommons.org
• http://deathtothestockphoto.com
• https://unsplash.com
• https://www.iconfinder.com
• https://www.stocksy.com
• https://freerangestock.com/
• http://morguefile.com/
• http://www.freeimages.com/
BONUS TIP: Good stock music is hard to find – but premiumbeat.com
has lots of great options at friendly price points!
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22. Designing & Editing
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23. Designing & Editing
Elements of Design
• Color
• Font
• Shape
• Space
• Size
• Emphasis
• Alignment
• Harmony
• Don’t fear white space
• Even bad images have good parts
• Consistency is a design and time saver
• Above all else, be (reader) friendly
Read more: Creative Market’s http://bit.ly/10ElementsOfDesign
Top 4 Tips
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24. Creation Tools:
Canva.com
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25. Creation Tools:
Canva.com
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26. Creation Tools:
Canva.com
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27. Creation Tools:
Canva.com
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28. Other Canva Links of Note
• Design School: https://designschool.canva.com
• Font Combinations Generator: https://www.canva.com/font-combinations
• Color Palette Generator: https://www.canva.com/color-palette
• Photo Editor: https://www.canva.com/photo-editor
Creation Tools:
Canva.com
Nonprofits can apply for FREE Canva for Work edition
https://about.canva.com/canva-for-nonprofits
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29. #ProTip
Try Pro for free with code
NTEN10 before March 30
Creation Tools:
Piktochart.com
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Nonprofit pricing:
$40 / year

30. PROS:
• Free!
• Highly customizable
• Compatible with LOTS of file formats
CONS:
• Limited CMYK support
• Learning curve
• Sometimes buggy
Creation Tools:
GIMP.org
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31. Bad photo break!
This is one of the first images
I ever created with GIMP.
#17NTCimageswins
#somefailsarewins
Creation Tools:
GIMP.org
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32. Created in Photoshop
Created in GIMP
Creation Tools:
GIMP.org
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33. #ProTip
ALWAYS ask your
external designers
for their design files.
You can manipulate
them down the line
to extend / expand
your campaigns!
Creation Tools #17NTCimagewins

34. Designing & Editing
Other Tools
• https://spark.adobe.com
• https://infogr.am
• http://www.awesomescreenshot.com
• https://memegenerator.net
• https://imgflip.com
• http://recitethis.com
• http://quozio.com
• http://recordit.co
• https://gifs.com
• http://giphy.com/create/gifmaker
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35. Legality
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36. Stock Jargon
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37. Creative Commons
Attribution: The Bad, The Good, The Best
Photo: Creative Commons
"Creative Commons 10th Birthday Celebration San
Francisco” by Timothy Vollmer is licensed under CC BY
Photo by Timothy Vollmer / CC BY
“No Rights Reserved”
No attribution required
Free for commercial useCC0
REMEMBER:
#17NTCimagewins

38. Verification Tools:
TinEye.com
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39. Verification Tools:
TinEye.com
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40. Event Photos
Does this mean anything?
What sensitivities are
there to consider?
How can we make special
accommodations?
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41. Organization
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42. THE CHALLENGE:
• Different departments
• Different storage methods
• Different access levels
ASSESS AND CENTRALIZE:
• Who are your “keepers of the keys”?
• Create folder/subfolders for each department
• Establish guidelines for what should be uploaded
• Identify info to track
• Remember: #TeamworkMakesTheDreamWork
Organizing Across
Departments
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43. LOW BUDGET, LOW TECH:
• Excel
• Google Photos
• Picasa
Organizing Files
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44. MEDIUM BUDGET,
MEDIUM TECH:
• Adobe Photoshop
Elements ($100)
• Adobe Photoshop
Lightroom CC
($10/month)
Organizing Files
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45. HIGH BUDGET, HIGH TECH:
Organizing Files
?
#17NTCimagewins

46. #17NTCcontentlib
for a Deeper Dive
http://po.st/17NTCcontentlib #17NTCcontentlib on Twitter

47. Organizing Files
Make 2017 the year you get organized!
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48. Next Steps:
1. Complete your session
feedback survey
2. Go make something
beautiful!
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49. Thank you!
Questions? Find us at @adhicken or @pocketcathy
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