Digital Transformation also known as the 4th Industrial Revolution is effecting how business is done across all industries and globally. Find out more about current and future changes.

1. Digital Transformation
Catherine Duggan

2. 4th Industrial Revolution

3. Effecting Industries Globally

4. Impact On Your Business

5. • Consumers have more information and
purchasing power than ever before.
• Online shopping is increasing and
becoming more mobile.
• Two-thirds of Irish people own a
smartphone and tablet - penetration in
Ireland is at 40%.
Impact On Your Business

6. Changes in behaviour:
• Better informed
• Shop around
• Expect more
• Anywhere, anytime
Consumers

7. Your Plan

8. Need to:
• Adapt to consumer behaviour
• Become more mobile friendly
• Gain fans
• Use multi-channels
• Measure what’s working
Businesses

9. Adapt to Consumer Behaviour

10. Mobile Friendly

11. Gain Fans

12. Use Multi-Channels

13. Measure

14. Businesses

15. The Future is Now

16. Thanks for listening, any questions?

17. Resources
Digital Transformation - A Business Necessity
https://www.youtube.com/watch?v=ocTd6T2nMUY
Just Walk Out Technology
Amazon Go ‘Check Out Free Stores’:
Embracing Digital Technology: A New Strategic Imperative
https://www.youtube.com/watch?v=XDqeM2h6dok
Whether it's on the high street or online, retail needs the perfect pitch
The right moves
http://www.independent.ie/business/commercial-property/whether-its-on-the-high-street-or-online-retail-needs-the-perfect-pitch-35677511.html
Google
Test how mobile-friendly your site is.
Non Responsive Website:
dequeUniversity
https://dequeuniversity.com/library/responsive/1-non-responsive
Google Analytics.
Irish Tech News Digital Transformation
nhttp://irishtechnews.ie/digital-dun-laoghaire-launch-of-action-plan-and-digital-transformation-do-or-die-for-retailers/
Google Analytics: The What, The Why, The How
https://www.youtube.com/watch?v=opwrGPKcfYw