31 Video Content Strategies

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Catherine Heeg

Discover types of video content that earns social credibility

Business

Video Interviews with...
1. Ship’s captain
2. Resort or ship staﬀ
3. Hotel sales staﬀ
4. Trade show suppliers
5. Conference speakers
6. Your favorite BDM or supplier
7. Clients on your group tour
Go Local with Video
8. Galley tour on a cruise
9. Bridge Tour
10. Hotel kitchen tour
11. Cooking classes
12. Unique viewpoints
13. Quirky scenes & signage
14. Unique activities
Zip-lining
Cycling, hiking, rafting
Action shots
15. Food
16. Table décor
17. Resort tour
18. Ship Inspection
19. Local events and festivals
What to do next
20. Add captions, transitions and
music
21. Include your contact info
22. Add a Call to Action button or
text
23. Combine still photos and video
Advanced Strategies
24. Use micro-video to captivate in
short segments
25. Use live streaming video
26. Encourage questions and
engagement
Social Marketing Strategies
for Travel and Tourism
Catherine J. Heeg
International Speaker & Trainer
Phone: 403.726.0171
catherine.heeg@cmsspeaking.com
www.cmsspeaking.com
31 Video
Content
Strategies
PRO TIPS...
27. Keep it short and simple. 30-60 Seconds!
28. Remember micro videos are
only 6 or 15 seconds
29. Check the background setting for a
professional look.
30. Use a tri-pod and microphone
31. Check the lighting and background noise
TRY TO AVOID...
• Video of you and your family
• Any shots of yourself you want
your grandmother to see

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31 Video Content Strategies

1. Video Interviews with... 1. Ship’s captain 2. Resort or ship staﬀ 3. Hotel sales staﬀ 4. Trade show suppliers 5. Conference speakers 6. Your favorite BDM or supplier 7. Clients on your group tour Go Local with Video 8. Galley tour on a cruise 9. Bridge Tour 10. Hotel kitchen tour 11. Cooking classes 12. Unique viewpoints 13. Quirky scenes & signage 14. Unique activities Zip-lining Cycling, hiking, rafting Action shots 15. Food 16. Table décor 17. Resort tour 18. Ship Inspection 19. Local events and festivals What to do next 20. Add captions, transitions and music 21. Include your contact info 22. Add a Call to Action button or text 23. Combine still photos and video Advanced Strategies 24. Use micro-video to captivate in short segments 25. Use live streaming video 26. Encourage questions and engagement Social Marketing Strategies for Travel and Tourism Catherine J. Heeg International Speaker & Trainer Phone: 403.726.0171 catherine.heeg@cmsspeaking.com www.cmsspeaking.com 31 Video Content Strategies PRO TIPS... 27. Keep it short and simple. 30-60 Seconds! 28. Remember micro videos are only 6 or 15 seconds 29. Check the background setting for a professional look. 30. Use a tri-pod and microphone 31. Check the lighting and background noise TRY TO AVOID... • Video of you and your family • Any shots of yourself you want your grandmother to see

31 Video Content Strategies

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