Gain more traction for your social marketing with these tips to market your on-line presence. Whether you're a novice or a social media expert, these tips are designed for you.
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19 Ways to Market your Social Presence
1. 01
EMAILBLAST
Send an e-mail blast to your clients.
Invite them to connect by showing benefits.
19 WAYS TO
MARKET
YOUR SOCIAL PRESENCE
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CUSTOMIZED MANAGEMENT SOLUTIONS
Phone: 403 726 0171
E-Mail: Catherine.heeg@cmsspeaking.com
NOVICE
EMAILSIGNATURE
Include a hyperlink to your social sites in your
e-mail signature.
KEYWORDS
Use common # (hashtags) to draw new
social fans. Think about keywords that are
hot in your marketplace.
LINK
Include a link or printed address to your social
sites on EVERYTHING you print or send to
clients; invoices, itineraries, proposals, thank
you letters, flat sheets, brochures, business
cards, etc.
WEEKLYSOCIALTHEMES
Change your email signature to reflect
weekly social themes.
PHOTOS
Post photos of your latest trips, events and
destinations and tag them. Include links to
your website &other social sites in the photo
description.
INVITE
Invite your social fans and friends to ‘follow’
you on your other social sites.
COVERPHOTOS
Change your cover photos often and include
links to your website and other social sites.
INTERMEDIATE
BLOG
Write a blog giving readers key reasons to join
you socially.
VIDEO
Create a video giving readers key reasons to
join you socially.
11
EMBED
Embed tweets and posts into your e-blasts and
blog.
12 SOCIALSHARINGBUTTONS
Include social sharing buttons in your blog and
website.
13 SOCIALFEEDS
Pull your social feeds to your website.
14 WEBSITE
Place social icons onto each page of your
website with a direct link to your social site(s).
15 CONVERSATIONS
Join conversations on social sites and invite
people to your sites.
COMMUNITIES
Join social groups and communities.16
17
AUDIOORVIDEO
Create a short audio or video recording
invitation. Post it on all your sites.
18
SPECIALS
Offer specials ONLY to your social media fans
and followers.
19 ADVERTISING
Become awesome at advertising!
20
NETWORK
Network in your community!
21 STARTCONVERSATIONSAND
BUILDRELATIONSHIPS
ADVANCED
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