Catherine Giffi
5 SlideShares 1 Follower
Personal Information
Unternehmen/Arbeitsplatz
Greater New York City Area United States
Beruf
Director, Strategic Market Analysis at John Wiley and Sons
Branche
Advertising / Marketing / PR
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Catherine [Cathy] Giffi is a strategic marketing leader dedicated to helping companies better meet the needs of the research community. She has produced groundbreaking studies on Open Access, Data Sharing, Society Membership, Peer Review, Patron Driven Acquisition, and Discoverability. She is passionate about uncovering truths that advance scholarship and further the missions of librarians, societies, and the research community. Thought Leadership "Sharing Data With My Co-opetition"​, Pistoia Alliance Debates (October 2015) "Trends in Data Sharing"​, ACS Division of Chemical Information (July 2015) "Barriers and Resistance to Sharing of Data"​, NFAIS (April 2015) "Maximizing Discovery
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publishing libraries research metadata data marketing business model share content
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Präsentationen

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Empowering Data in Scholarly Publishing

Vor 8 Jahren • 191 Aufrufe

Metadata and Discoverability -- Publisher Perspective

Vor 8 Jahren • 815 Aufrufe

Success Strategies for Electronic Content Discovery and Access

Vor 8 Jahren • 260 Aufrufe

Barriers to Data Sharing

Vor 8 Jahren • 339 Aufrufe

Trends in Data Sharing

Vor 8 Jahren • 486 Aufrufe
Personal Information
Unternehmen/Arbeitsplatz
Greater New York City Area United States
Beruf
Director, Strategic Market Analysis at John Wiley and Sons
Branche
Advertising / Marketing / PR
Info
Catherine [Cathy] Giffi is a strategic marketing leader dedicated to helping companies better meet the needs of the research community. She has produced groundbreaking studies on Open Access, Data Sharing, Society Membership, Peer Review, Patron Driven Acquisition, and Discoverability. She is passionate about uncovering truths that advance scholarship and further the missions of librarians, societies, and the research community. Thought Leadership "Sharing Data With My Co-opetition"​, Pistoia Alliance Debates (October 2015) "Trends in Data Sharing"​, ACS Division of Chemical Information (July 2015) "Barriers and Resistance to Sharing of Data"​, NFAIS (April 2015) "Maximizing Discovery
Tags
publishing libraries research metadata data marketing business model share content
Mehr anzeigen