A guide to using specific tools to find the right followers, find more followers like the ones you have, and analyzing your followers. Some theory, but primarily a hands-on guide.
12. TwitterAnalyzer Presented By: Catherine Sherwood: Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada. Twitter: Social Media Prospecting Tool
13. Look, Listen, and then Talk: Twitter: Social Media Prospecting Tool Twitter is just one part of your Social Media Ecosystem, but you will find many of your customers, prospects, employees, partners – and your competition – there. A good Social Media Assessment will let you know where and howto get engaged.
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15. Many employees are already active in the social media; others can be trained
28. First things first… Twitter: Social Media Prospecting Tool Create the right brand Company Person Product
29. First things first… Twitter: Social Media Prospecting Tool Create a personality When possible, let followers know what to expect
30. First things first… Twitter: Social Media Prospecting Tool Let followers know where else they can find you by listing your contact points… ..or keep it simple with a XeeSM account Find all the ways to connect with us: XeeSM.com/SouthwestAir
31. First things first… Twitter: Social Media Prospecting Tool Send out at least a dozen real tweets before you look for followers. (It doesn’t matter if only your co-workers are looking at them.) Make sure they are representative of what you will be doing and space them out over a week or two.
58. Hashtags are used by people who consistently tweet about a topic, and are a good way to find people who have a commitment to that topic
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60. Twitter: Social Media Prospecting Tool wefollow: Search for Tags Followers in tag Number of people following those that use the tag People in tag Number of people using the tag Alphabetically Alphabetical listing of all tags
61. Twitter: Social Media Prospecting Tool wefollow: Interpreting Results There are 1,633 users of #fashionista with a total of 399,262 followers MOST INFLUENTIAL are – most likely – those that use the hashtag often and have a large number of followers MOST FOLLOWERS may not use the hashtag as often
62. Twitter: Social Media Prospecting Tool wefollow: Other Uses Can see TOP TWITTER USERS overall or by category: Celebrity, Music, Socialmedia, Entrepreneur, News, Tech, Blogger, TV. Follow your ranking to measure success against your goals. TOP CITIES could supplement Twellowhood searches, but wefollow does not have as much user detail.
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64. Twitter: Social Media Prospecting Tool Twitter Search: Advanced Search My brother-in-law sells photography and similar equipment in Albuquerque, NM and promoting his store’s knowledgeable staff helps to differentiate them from the big box stores. Search Results
65. Twitter: Social Media Prospecting Tool Twitter Search: Advanced Search COLGATE can find tweets about their brand “With positive attitude”
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69. Twitter: Social Media Prospecting Tool Who Should i Follow? If someone seems right on target, can click on See more users… link and find similar people.
75. Twitter: Social Media Prospecting Tool Analyzing Your Followers: TwitterAnalyzer Slice and dice your users, mentions, etc. to understand your Twitterverse …in depth
81. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Friends One way to measure positive or negative impact of tweet. Followers Growth rate: See how many new followers you acquire or lose on each day. Click on the graph to see your messages causing this change.
82. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Friends If location of followers is important, this is a good chart. Followers Density Map: See your followers locations
83. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Friends If most followers are not that active, need to adjust your follower strategy Followers Activity: A representation of how many of your followers are active on Twitter and how active your followers are
84. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Friends DM these RT’ers; find their other social sites and connect there as well. Most Retweeting Friends: Who retweets you most.
85. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Friends Are these the most influential? Is your circle too small? Closest Friends: See the friends you are most in contact with
86. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Friends Check this chart daily! Disregarded Friends: See the friends who sent you messages but didn’t get an answer from you.
87. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Mentions DM them, find and follow them on their other social sites. See the followers mentioning you the most.
88. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Groups Make sure your followers match your desired demographics See followers by: Occupation, Join Date, Popularity, Gender, Actions (i.e. topics)
89. Twitter: Social Media Prospecting Tool Pay it forward: Friends of Tilonia can be found at www.tilonia.com Tools: Twellow: www.twellow.com wefollow:wefollow.com Twitter Search: search.twitter.com Who Should i Follow: www.whoshouldifollow.com Su.pr URL Shortener: http://Su.pr TwitterAnalyzer:www.twitteranalyzer.com Credits: A strategic approach to Twitter: Created by Ogilvy for IBM A Visual Guide To Twitter: www.Applicant.com
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