Usability Testing & You
Usability testing is the easiest, cheapest way to know how users are interacting with your website or app. Users can view an existing site to see where it can improve or get a sneak peek at something in progress and discover where it is falling short. Usability testing can be performed on mobile devices, applications, remotely, or on the sidewalk in front of your office. In short, usability testing is extremely flexible. During this talk we will share our experiences with usability testing and arm you with techniques that you can take away and try on your own. We'll also discuss the pop-up lab we hosted on usability testing in October 2014 and how the concept might benefit your organization. Usability testing is a tool you should have in your toolbox. Presenters: @MelindaMiller & @CateKompare Observer Rubric: http://tinyurl.com/webcon15rubric
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Usability Testing & You
- 1. Step 1 Prepare a Test Plan Step 2 Recruit Users Step 3 Test! Step 4 Debrief & Analyze Step 5 Make Changes
- 2. Usability Testing & You University of Illinois Web Conference April 30, 2015
- 3. Melinda Miller Director of User Experience & Research at Pixo @MelindaMiller Cate Kompare User Experience Designer at Pixo @CateKompare
- 5. What is UX?
- 6. What is usability testing?
- 7. What is it not? • Not about what people “like” • Not a focus group • Not QA • Not the only UX activity • Quantitative • Not testing our users!
- 8. Why do it?
- 9. Let’s do a usability test!
- 10. Debrief
- 11. Steps: 1 Prepare a Test Plan 2 Recruit Users 3 Test! 4 Debrief & Analyze 5 Make Changes
- 12. Step 1 Prepare a Test Plan
- 13. Test when? 1STEP
- 15. Test what? 1STEP
- 18. Script 1STEP
- 19. Scenarios 1STEP
- 20. Tasks • Write open-ended questions • Avoid jargon • Synonyms • Do not ask for opinions or speculate about the future — observing actual behavior is more meaningful • Conversational • Unambiguous • Give enough info & context for success 1STEP
- 22. Step 2 Recruit Users
- 23. Pro-tips: • Incentivize • Let people know how they are helping • Tailor your approach to your users • Meet users where they are • If all else fails, there are recruitment agencies out there… 2STEP
- 25. Step 3 Test!
- 26. What you’ll need 3STEP
- 27. What it wouldn’t hurt to have: • Recording software • Snacks & drinks 3STEP
- 29. Thinking out loud 3STEP
- 30. Facilitator’s Phrases • What are you looking at right now? • Can you tell me more about…? • What did you think would happen when…? • What would you do if I wasn’t here? • This is very helpful. 3STEP
- 31. Staying on track 3STEP
- 32. Observers 3STEP
- 33. Observers 3STEP
- 34. Observers 3STEP
- 35. Observers 3STEP
- 36. Observers 3STEP
- 40. And there’s more 3STEP
- 41. Step 4 Debrief & Analyze
- 42. Use the Rubric 4STEP
- 43. Triage 4STEP
- 44. Step 5 Make Changes
- 45. Something is better than nothing 5STEP
- 48. But what about…
- 49. Cloze Test If you want to __________ out whether your site __________ understand your content, you __________ test it with them.
- 51. Card Sorting
- 53. Surveys
- 54. Analytics
- 55. Go forth and test! usabilitypopuplab.com www.meetup.com/ uxchambana/