Award winning copywriter focused on career growth opportunities in SEO/SEM in digital content and ecommerce. Copy development should be the focus on topics with which I may or may not initially be familiar.

1. KAREN L. GLOVER
973.206.1108 or 917.881.7336
catchphrasecopywriter@gmail.com
Portfolio: http://www.mediabistro.com/karenglover or http://www.linkedin.com/in/karenglover
Award winning copywriter focused on career growth opportunities in SEO/SEM in digital content and ecommerce.
Copy development should be the focus on topics with which I may or may not initially be familiar.
SKILLS
 Copywriting- strategy & concept development/Search Engine Optimization (SEO)/long & short formats
 AMA, Compliance and Regulatory training for Pharmaceutical
 Search Engine Marketing (Twitter, Facebook, YouTube)
 Presentation and proposal strategies and development
 Web Coordinator - Vignette CMS tool for digital production, QA and QC
 Understanding of SEO and other elements of online marketing: user experience, information architecture,
and content management systems
 Public relations strategy development and execution
 Recruitment advertising
 Ability to quickly learn unfamiliar, potentially complex topics and subsequently generate content that is
interesting, intelligent, and accessible
 Editing/Proofreading (w/symbols)
 Ad copy for print, audio and promotional content
 Proficient in CMS Tools, Vocus, Lexis Nexis, ProfNet, Media Map, PR Newswire, Bacons, Luce, Highbeam,
VMS Business/Proposal writing, IBM, MAC, Microsoft Word/Office 2000, MS Small Business, PowerPoint,
Publisher, Excel, Visio, Photoshop, InDesign, Internet, Outlook, Word Perfect, Lotus Notes, E-mail
 Home Office Includes: Windows 7, Fax, Printer, High-Speed Internet, Scanner and Telephone.
CONSULTING & PROJECT EXPERIENCE
Communications Contractor/Project Work 2007 – Present
Short term Copy Writing contracts Telecommute/Virtual
 SS+K – proof reading presentations  Multiconnect/CitiFinancial –promotional
 Medco – proofread physician sales letter strategies for Citifinancial campaign
 Sharp Decisions – edited proposal  Fundtek - newsletter
 KnackTek – sales letter  UPA – sales letter
 Verizon – SEO ad copy, keywords, meta tags  Egami – Scripted video ‘09
 Red Plum – SEO Ad Copy for Handy Man,  Johnson Publishing – program narrative
Rebath
MRM Worldwide Oct. – Nov. 2010
 Copyediting, proofreading and quality control of SEO web content, presentations, proposals, and
promotional copy, using style guidelines (MLA, AP, Chicago, NYT, etc.)
 Pharma (B2B, DTC): Bristol Myers-Squibb, Sunovion, sanofi aventis, AstraZeneca

2. Realogy Sept. 2010
 Social media and web content development for Facebook and Twitter, to implement strategies and
programs designed to promote ongoing engagement of our customers, associates and the general
public
U.S. 2010 Census/GlobalHue Feb. – March 2010
 Develop SEO-friendly content that includes strategic key-phrase placement within compelling marketing
copy and maximizes opportunities for indexing, ranking, click-throughs, & conversion
 Project management-Basecamp.com system to adhere to rigid deadlines in team collaborations
 Collaborate with creative team to develop client friendly concepts and campaigns
 Ability to infuse creative PR elements into existing and planned advertising and marketing campaigns
for internal and external audiences.
Verizon – December - January 2009 – 2010
 Web content writer utilizing SEO key words and meta tags
The College Board Nov. 2009 – Dec. 2009
 Incorporate copy into Vignette Content Management System and collaborated with IT team on HTML,
Digital Production, QA & QC
 Exposure to user interface development process, including sitemaps, wireframes, and other
architectural documents
Palisades Insurance April –October 2009
 Copy writing newsletters, brochures, and web content.
 Content editor transforming old website into new format using Vignette CMS, HTML methods
Village of Arts & Sciences June – October 2008
 Copy writer of marketing collateral including brochures, newsletters and flyers for arts organization
Fiore & Associates March – April 2008*
 Developed public relations content for press releases, on sheets, media alerts and queries
J.Walter Thompson [JWTEC] May 2007 – September 2007
 Concept writer for banner and print ads, recruitment ads for various industries
Time Warner [ESSENCE magazine Feb.- April 2007]
 Article writer, website content, advertorials, sell sheets, brochures, bios, product descriptions
Johnson Publishing Company (Outstanding Women of Marketing & Communications) April 2007
 Scripted live event narrative and video presentation
EGAMI
 Scripted video narrative Hennessey
SingleSource Consulting (clients: Starbucks, SONY, EarthSearch Communications) 3/2001- 2004
 Copywriter for website content, collateral materials and press releases
 Concept and strategy development in event marketing, public relations and marketing communications
planning
 Presentation writer for all proposals, grants, RFPs

3. PR Writer/Promotions Supervisor
Uniworld Group 2005 – 2006
 Generated pharmaceutical B2B, DTC, key opinion leaders and physician communications and events to
promote asthma, mental health and breast cancer drugs.
 Strategized public relations and promotional plans for consumer products including fast food and
pharmaceuticals, to encourage brand awareness, education, trial and loyalty
 Provided post program analytics, lessons learned and implications
 Familiar with pharmaceutical Referencing and Annotating – FDA compliance & regulations, AMA Style
 Provide backup to marketing team in planning and execution of program & publication writing requests
Senior Account Executive
Chisholm Mingo Group/TBWA Chiat Day 2002 – 2003
 Managed Kmart $8 million multicultural media/PR/advertising campaign in conjunction with TBWA/Chiat/
Day agency.
 Teamed with creative group that developed copy and promotion strategy for the highly acclaimed Joe
Boxer virtual campaign and Martha Stewart print and TV campaign
 Executed media sponsorship programs with ABC Radio's Tom Joyner (Fantastic Voyage Cruise- Kmart was
main-stage sponsor) and Doug Banks' (Jam Sessions- a multi city r&b/rap tour)
 Collaborated on winning $300 million Nextel pitch with TBWA/Chiat/Day
Director of Special Projects/Event Planning
Uniworld Group, Inc. 4/2000 - 2/2001
 Tactical execution of special event promotions and sponsorships for UniWorld advertising clients including
Motorola; Microsoft; Glaxo Wellcome; Home Depot; Pepsi Co.; Burger King
 Developed strategies for HIV Aids outreach and prevention program to homeless and former inmate
populations
Managing Assistant – Office of the President
ACG Communications 2/1999-4/2000
 Generated original copy; edited proposals and client presentations; designed layouts; graphics; photo
selects; desktop publishing (QuarkXpress, Adobe PhotoShop, MS Publisher, etc.); proofreading; budgeting;
supervision of vendors
 Wrote and produced reports, bios, memos, calendars, sell sheets, proposals, press releases, newsletters,
invitations, and website copy Ghostwriter on articles/columns/speeches for CEO
 Employee engagement activities that improved communication up, down, and across the organization
Copywriter/Editor (Consultant)
American Express via Advantage Staffing 6/1997- 9/1998
 Wrote, edited and proofread product and brand descriptions, advertising and promotion copy for retail
(food/clothing/liquor), travel, luxury, epicure, publishing and auto rental clients
 Conducted fact checks, legal clearance & compliance on tight
EDUCATION
• M.C., Internet Marketing – 2/2011. University of San Francisco, California (online),
• M.A. Corporate & Organizational Communications. (Thesis: Corporate Sponsorship) - Fairleigh Dickinson
University, Madison, NJ - Achievements: Graduate Fellowship Recipient, 1991
• B.F.A. Fashion Merchandising & Retail Management Minor: Marketing. Pratt Institute, Brooklyn, NY

4. AWARD
US Census: Mediaweek’s Best Multicultural Campaign and Best Branded Content