Slides from the August '18 edition of the Design Thinking Seattle meetup group.

1. Design Thinking Seattle

2. Members
Like You!

3. 4 1
3 2

5. Our goals for this meetup
Community ImpactSkill building

6. Design Thinking

7. Our goals for this evening
UNDERSTAND 3 phases
of prototyping
PRACTICE bringing
ideas to life!
CREATE meaningful
connections with each
other

10. Draw Toast

11. Think with your hands

12. Prototyping in 3 Acts
Build to Think Build to TestBuild to Learn

13. Time
Fidelity
Build to Think Build to Learn Build to Test

14. Build to Think

15. Build to Think

16. Build to Think

17. Build to Think

18. Build to Think

19. Mystery Bag/Build to Think
Mystery Bag Prompts (7 minutes)
• Design a new dining experience
• Design a tool/activity that would
make meetings more effective
• Design a way for retail shoppers to
indicate whether they want
assistance
• Design a way for adults to meet
new friends in Seattle
• Design a way to get more people
to compost

20. Build to Learn

21. Prototypes are a vehicle for learning- then we
throw them away!

22. Service Prototype

23. Paper Prototype

24. Marvel app by Pop

25. Physical/Space Prototype

26. • Identify 1-2 questions you have about how people might use
your product/service (riskiest assumptions)
• Update your prototype to make it interactive and able to
stand-alone without more than 30 seconds of explaining (6
minutes)
• Pair with another team, and take turns “talking out loud” while
you test the other team’s prototype. Don’t sell your idea- focus
on learning from your users! (8 minutes)
Build to Learn

27. Build to Test
(Experiments)

28. Mailbox App

29. Mailbox App

30. Build to test

31. From Intuit Guide to Field Experimentation
• Leap of Faith Assumption
• Hypothesis
• Experiment
• Minimum Success criteria

32. Build to Test
• Leap of Faith Assumption (People are willing to switch from their
existing email client/app)
• Hypothesis (X people will give us their email in exchange for a place on
the wait list for our app)
• Experiment (Launch video and wait list signup page)
• Minimum Success criteria

33. Build to Test
With your team, brainstorm an experiment, event or test you could run
to gain a larger data set and capture metrics around user behavior,
engagement and interest (without building the full product)
How might you might design an experiment that helps you validate or
invalidate whether it makes sense to continue investing in this idea?
(Both outcomes are valuable!)

34. Taking it Home
Photo by Jerry Meaden, Flickr

35. How might you prototype…
In your job? In your community?With your family/friends?

36. Design Thinking Slack!

37. http://designthinking.is/
Step 1 Step 2

38. Members
Like You!