TechSEO Boost 2018: SEO, WPO, SPA, AMP, PWA & Other Acronyms: Performance that Matters

•

3 gefällt mir•491 views

The document appears to be a series of slides by Tim Kadlec on various technical SEO topics. Some key points covered include: - The benefits of AMP for page speed due to reduced payload and third party requests. However, AMP pages initially render slower due to asynchronous loading of custom elements. - Caching and pre-rendering pages on a CDN improves AMP performance versus loading from the main domain. - Google contributes the vast majority of code to the AMP Project and many see it as a way for Google to influence web standards. - Progressive Web Apps (PWAs) are discussed as an alternative to native apps that can provide app-like experiences through the browser.

Marketing

Tim Kadlec | @tkadlec | #TechSEOBoost
SEO, WPO, SPA,
AMP, PWA
& OTHER
ACRONYMS
–
Performance that matters

Tim Kadlec | @tkadlec | #TechSEOBoost
<meta name="keywords”
content=”fantastic,
/>

Tim Kadlec | @tkadlec | #TechSEOBoost
<meta name="keywords”
content=”fantastic,
amazing,
/>

Tim Kadlec | @tkadlec | #TechSEOBoost
<meta name="keywords”
content=”fantastic,
amazing,
great,
/>

Tim Kadlec | @tkadlec | #TechSEOBoost
<meta name="keywords”
content=”fantastic,
amazing,
great,
wonderful,
/>

Tim Kadlec | @tkadlec | #TechSEOBoost
<meta name="keywords”
content=”fantastic,
amazing,
great,
wonderful,
stellar,
/>

Tim Kadlec | @tkadlec | #TechSEOBoost
<meta name="keywords”
content=”fantastic,
amazing,
great,
wonderful,
stellar,
super,
/>

Tim Kadlec | @tkadlec | #TechSEOBoost
<meta name="keywords”
content=”fantastic,
amazing,
great,
wonderful,
stellar,
super,
outstanding”
/>

Tim Kadlec | @tkadlec | #TechSEOBoost
Connect people with the
information they need from
the highest quality source

Tim Kadlec | @tkadlec | #TechSEOBoost
highest quality source

Tim Kadlec | @tkadlec | #TechSEOBoost
bit.ly/2BAMcpX

Tim Kadlec | @tkadlec | #TechSEOBoost
bit.ly/2KC1Vri

Tim Kadlec | @tkadlec | #TechSEOBoost
bit.ly/2QrstBi

Tim Kadlec | @tkadlec | #TechSEOBoost
341MS

Tim Kadlec | @tkadlec | #TechSEOBoost
5.7s

Tim Kadlec | @tkadlec | #TechSEOBoost
32.9s

Tim Kadlec | @tkadlec | #TechSEOBoost
THERE IS NO
ONE METRIC TO
RULE THEM ALL
(and in the darkness bind them)

Tim Kadlec | @tkadlec | #TechSEOBoost
wpostats.com

Tim Kadlec | @tkadlec | #TechSEOBoost
BETTER
PERFORMANCE
MEANS A BETTER
EXPERIENCE

Tim Kadlec | @tkadlec | #TechSEOBoost
CRAWL
PROCESS INDEX

Tim Kadlec | @tkadlec | #TechSEOBoost
PROCESS

Tim Kadlec | @tkadlec | #TechSEOBoost
RENDER QUEUE
RENDERER

Tim Kadlec | @tkadlec | #TechSEOBoost
RENDER QUEUE
RENDERER
41

Tim Kadlec | @tkadlec | #TechSEOBoost
CRAWL QUEUE
RENDERER

Tim Kadlec | @tkadlec | #TechSEOBoost
UP TO
ONE WEEK

Tim Kadlec | @tkadlec | #TechSEOBoost
<script type="text/javascript”
src="jquereactgular.js"></script>

Tim Kadlec | @tkadlec | #TechSEOBoost
<script>

Tim Kadlec | @tkadlec | #TechSEOBoost
<script type="text/javascript" async
src="jquereactgular.js"></script>

Tim Kadlec | @tkadlec | #TechSEOBoost
<script async>

Tim Kadlec | @tkadlec | #TechSEOBoost
<script type="text/javascript" defer
src="jquereactgular.js"></script>

Tim Kadlec | @tkadlec | #TechSEOBoost
<script defer>

Tim Kadlec | @tkadlec | #TechSEOBoost
SPOF
SINGLE POINT OF FAILURE

Tim Kadlec | @tkadlec | #TechSEOBoost
bit.ly/2Q52OPd

Tim Kadlec | @tkadlec | #TechSEOBoost
defer
async

Tim Kadlec | @tkadlec | #TechSEOBoost
~2500-3000kb

Tim Kadlec | @tkadlec | #TechSEOBoost
FRIENDS DON’T
LET FRIENDS USE
CLIENT-SIDE A/B
TESTING

Tim Kadlec | @tkadlec | #TechSEOBoost
bit.ly/2E4WroL

Tim Kadlec | @tkadlec | #TechSEOBoost
<!--workertest:mytest=a-->
<a href="#" class="donuts">
Try our delicious <i>donuts!</i>
<img src="donuts.png" alt="two iced donuts">
</a>
<!--/workertest:mytest=a-->
<!--workertest:mytest=b-->
<a href="#" class="wafel">
Try our delicious <i>stroop wafels!</i>
<img src="wafel.png" alt="stroop wafels">
</a>
<!--/workertest:mytest=b-->

Tim Kadlec | @tkadlec | #TechSEOBoost
1933
4617
4227
0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000
Canonical
AMP
AMP w/ CDN

Tim Kadlec | @tkadlec | #TechSEOBoost
3277
6171
8152
0 1000 2000 3000 4000 5000 6000 7000 8000 9000
Canonical
AMP
AMP w/ CDN

Tim Kadlec | @tkadlec | #TechSEOBoost
1. Why is AMP faster?
2. Why is AMP slower to start render?
3. Why is AMP on the CDN better?

Tim Kadlec | @tkadlec | #TechSEOBoost
1. Why is AMP faster?

Tim Kadlec | @tkadlec | #TechSEOBoost
53
61
318
0 50 100 150 200 250 300 350
Canonical
AMP
AMP w/ CDN

Tim Kadlec | @tkadlec | #TechSEOBoost
59%
THIRD-PARTY REQUESTS

Tim Kadlec | @tkadlec | #TechSEOBoost
2. Why is AMP slower to start render?

Tim Kadlec | @tkadlec | #TechSEOBoost
<script custom-element="amp-font" src="https://cdn.ampproject.org/v0/amp-font-0.1.js" async></script>
<script custom-element="amp-twitter" src="https://cdn.ampproject.org/v0/amp-twitter-0.1.js" async></script>
<script custom-element="amp-facebook" src="https://cdn.ampproject.org/v0/amp-facebook-0.1.js" async></script>
<script custom-element="amp-youtube" src="https://cdn.ampproject.org/v0/amp-youtube-0.1.js" async></script>
<script custom-element="amp-vimeo" src="https://cdn.ampproject.org/v0/amp-vimeo-0.1.js" async></script>
<script custom-element="amp-soundcloud" src="https://cdn.ampproject.org/v0/amp-soundcloud-0.1.js" async></script>
<script custom-element="amp-instagram" src="https://cdn.ampproject.org/v0/amp-instagram-0.1.js" async></script>
<script custom-element="amp-list" src="https://cdn.ampproject.org/v0/amp-list-0.1.js" async></script>
<script custom-element="amp-geo" src="https://cdn.ampproject.org/v0/amp-geo-0.1.js" async></script>

Tim Kadlec | @tkadlec | #TechSEOBoost
3. Why is AMP on the CDN better?

Tim Kadlec | @tkadlec | #TechSEOBoost
• Caching images and fonts
• Restricting maximum image sizes
• Compressing images on the fly
• Uses HTTP/2 and HTTPS
• Strips out HTML comments
• Automates inclusion of resource hints such
as dns-prefetch and preconnect
• Pre-rendering the page on the server

Tim Kadlec | @tkadlec | #TechSEOBoost
• Pre-rendering the page on the server

Tim Kadlec | @tkadlec | #TechSEOBoost
bit.ly/2AuWNkh

Tim Kadlec | @tkadlec | #TechSEOBoost
25%
of contributors
work at Google

Tim Kadlec | @tkadlec | #TechSEOBoost
90%
of contributions
come from Google

Tim Kadlec | @tkadlec | #TechSEOBoost
bit.ly/2Qt2pp8

Tim Kadlec | @tkadlec | #TechSEOBoost
bit.ly/2SkMdns

Tim Kadlec | @tkadlec | #TechSEOBoost
Feature-Policy: unsized-media 'none'

Tim Kadlec | @tkadlec | #TechSEOBoost
WHEN IN DOUBT
BET ON THE WEB

Tim Kadlec | @tkadlec | #TechSEOBoost
PWA’s
PROGRESSIVE WEB APPS

Tim Kadlec | @tkadlec | #TechSEOBoost
Frances Berriman
Alex Russell

Tim Kadlec | @tkadlec | #TechSEOBoost
pwastats.com

Tim Kadlec | @tkadlec | #TechSEOBoost
THANK YOU!
–

Weitere ähnliche Inhalte

Was ist angesagt?

SEO for large sites is completely different than SEO for smaller sites. Large sites have a strong (yet often overlooked!) lever that can boost rankings: internal linking! However, it can be challenging to understand which pages have the highest PageRank, so that you can tweak them to serve important pages better. That can only be determined when you combine internal and external PageRank. Join Kevin Indig as he presents an innovative approach that merges data from crawls, log files, and backlinks to solve the puzzle! You’ll learn how to: • Combine crawls, log files, and backlinks to find weaknesses in your internal linking structure • Analyze the impact of tweaking internal linking before you deploy the changes • Understand how to tweak internal linking at scale

TechSEO Boost 2018: Internal Link Optimization on Steroids

Catalyst

The Ultimate Pagination for SEO

Catalyst

Generating Qualitative Content with GPT-2 in All Languages

Catalyst

One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.

TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...

Catalyst

TechSEO Boost 2021 - SEO Experimentation

Catalyst

SEO Meets Automation

Hamlet Batista

The New Renaissance of JavaScript

Hamlet Batista

Google Lighthouse is super valuable but it only checks one page at a time. Hamlet will show you how to get it to check all pages of a site, and how to run automated Lighthouse checks on-demand at scheduled intervals and from automated tests. He'll also cover how to set performance budgets, how to get alerts when budgets are exceeded, and how to aggregate page reports using BigQuery and Google Data Studio.

Automating Google Lighthouse

Hamlet Batista

View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings Simo Ahava, Co-founder, Simmer Server-side tagging introduces something of a paradigm shift to setting up marketing data collection for an organization. Instead of burdening the client device with the responsibility for sending data to third-party endpoints, the data streams are instead proxied through a server-side endpoint that your organization owns. This has huge implications on things like data governance, quality, privacy, security, and enrichment. Unlike traditional “server-side tracking”, where data is collected and processed server-to-server, server-side tagging lets you essentially turn a server environment into a tag management solution. In this talk, Simo Ahava will walk you through this new paradigm, introducing concepts that some of you might remember from pre-Google-Analytics days of web analytics. But server-side tagging is just so much more. Just like tag management for web browsers broke pre-established notions of what it is to deploy marketing pixels on a site, server-side tagging is here to disrupt the outdated approach of stuffing the site full of third-party resource loads and hoping that the users won’t notice.

TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...

Catalyst

Automated Duplicate Content Consolidation with Google Cloud Functions

Hamlet Batista

TechSEO Boost 2017: SEO Best Practices for JavaScript T-Based Websites

Catalyst

Is there a state of technical SEO? Or is it simply a function of what’s happening with tech in broader disciplines like data/analytics, digital marketing, and web development? Join this session to get Mike King’s take on the state, or rather, statelessness of technical SEO. He’ll share the things you need to know to build an authentic picture of your technical SEO program and get on Google’s level.

TechSEO Boost 2018: The Statelessness of Technical SEO

Catalyst

Learn to code! You’ve heard it before, but starting seems like a monumental undertaking. It’s not. And, even a basic understanding of programming can pay off immensely. You’d be surprised by how much more efficiently and effectively you can work with your developer counterparts once you have a few easy concepts down. In this session, Catalyst’s Paul Shapiro will help get you started. Paul will discuss the fundamental components that make up a computer program and how you can easily leverage them to improve your work as an SEO. You’ll learn about basic concepts like loops, variables, if-else statements, functions, and arrays (they sound scarier than they are!), how to identify specific marketing tasks you do today that can benefit from basic programming skills and knowledge, how to pick your first programming language, and more.

TechSEO Boost 2018: Programming Basics for SEOs

Catalyst

BrightonSEO, July 2021 - To better understand a website's content search engines developed Web Rendering Services and are now able to render pages more or less like a normal user. Those Web Rendering Services are strictly connected to other phases of the crawling-indexing-ranking pipeline - if a rendering fails, it may affect all of them. In this session Giacomo will guide you through the process of understanding why rendering could be a problem also for non-Javascript pages, how to manually debug page rendering, the difference between understanding WRSs' capabilities and debugging problems on a website, and eventually how to test pages at scale.

Debugging rendering problems at scale

Giacomo Zecchini

Tom has long been fascinated with how the web works… and how he could break it. In this presentation, Tom will discuss some of the times that he has discovered security issues in Google, Facebook and Twitter. He will discuss compromising Search Console so that he could look up any penalty in the Manual Action tool, how he took control of tens of thousands of websites, and how he recently discovered a major bug that let him rank brand new sites on the first page with no links at all. Tom will outline how these exploits work, and in doing so share some details about the technical side of the web.

SearchLove Boston 2018 - Tom Anthony - Hacking Google: what you can learn fro...

Distilled

SEO for Angular - BrightonSEO 2018

Jamie Indigo

Python For Technical SEO | Women In Tech SEO Festival March 2020 | Ruth Everett

Ruth Everett

Join Patrick as he provides an overview on all things web-performance related, from business reasons to focus on it to measurement and common pitfalls and optimizations. Along the way he will explore new interfaces exposed by browsers, the state-of-the-art in performance testing, Google's Accelerated Mobile Pages, and will show off some tips and tricks to make your performance work more productive.

TechSEO Boost 2017: Making the Web Fast

Catalyst

Getting Started with Python and Machine Learning for SEO | BrightonSEO Octobe...

Ruth Everett

Headless SEO: Optimising Next Gen Sites | brightonSEO 2021

Alex Wright

Was ist angesagt? (20)

TechSEO Boost 2018: Internal Link Optimization on Steroids

The Ultimate Pagination for SEO

Generating Qualitative Content with GPT-2 in All Languages

TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...

TechSEO Boost 2021 - SEO Experimentation

SEO Meets Automation

The New Renaissance of JavaScript

Automating Google Lighthouse

TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...

Automated Duplicate Content Consolidation with Google Cloud Functions

TechSEO Boost 2017: SEO Best Practices for JavaScript T-Based Websites

TechSEO Boost 2018: The Statelessness of Technical SEO

TechSEO Boost 2018: Programming Basics for SEOs

Debugging rendering problems at scale

SearchLove Boston 2018 - Tom Anthony - Hacking Google: what you can learn fro...

SEO for Angular - BrightonSEO 2018

Python For Technical SEO | Women In Tech SEO Festival March 2020 | Ruth Everett

TechSEO Boost 2017: Making the Web Fast

Getting Started with Python and Machine Learning for SEO | BrightonSEO Octobe...

Headless SEO: Optimising Next Gen Sites | brightonSEO 2021

Ähnlich wie TechSEO Boost 2018: SEO, WPO, SPA, AMP, PWA & Other Acronyms: Performance that Matters

JavaScript For People Who Don't Code

Christopher Schmitt

You are ahead of the curve. You’ve learned that you need to put your database in source control and you’ve set up some sort of automated build and regression testing process. (Or you’ve been to my continuous integration session.) However, your deployments are still expensive and risky. You find it hard to keep track of what has been deployed to each environment. You don’t have a great deal of confidence that the production database is still in line with source control. You may have heard of the automated deployment functionality in VSTS or Octopus Deploy but you haven’t tried it yet… at least not for SQL Server. In this session I’ll automate a deployment pipeline in a couple of different ways. I’ll discuss the importance of your database model as well as repeatable upgrade scripts and discuss the pros and cons of different approaches to automation. I’ll also discuss how to monitor for and protect yourself from database drift.

Getting Release Management Right for SQL Server

Alex Yates

A Taxonomy of Clustering, or, No Container is an Island

Ted M. Young

Building for big data in the cloud

Mark Scrimshire

What's Next for Page Experience - SMX Next 2021 - Patrick Stox

Ahrefs

Web administration lab file

Ankit Dixit

Web components

Revath S Kumar

Getting data between systems, particularly at scale, is a common challenge faced by data engineers. Pipelines need to be reliable, flexible, and scalable, and without requiring us to write the same boilerplate code each time. Kafka Connect is a framework that provides scalable & fault-tolerant integration between Apache Kafka and other systems. It can be deployed on containers making it easy to scale for increased capacity, throughput, and resilience. We will give a short intro to Kafka Connect and container technologies before proceeding to a deep dive into practical applications. Attendees will learn about: * Real-world Kafka Connect pipelines. * How to build custom connector container images * Configuration, and orchestration of Kafka Connect pipelines with Kubernetes using GitOps.

Delivering Cloud-Native Data Pipelines with Kafka Connect on Kubernetes | Vik...

HostedbyConfluent

Gaurav Jatav , BCA Third Year

Dezyneecole

Page Experience Update TMC June 2021 Patrick Stox

patrickstox

Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick Stox

Ahrefs

This isn’t the dark ages any more. You’ve learned that you need to put your database in source control and you’re competent with source control systems like TFS or Git. You’ve also learned how to express your database in script form using a tool like SSDT, Flyway or Redgate. However, you haven’t really looked at the build functionality in VSTS yet or gotten to grips with build servers like TeamCity or Jenkins. You still haven’t written as many automated tests as you know you should. Even if you have you aren’t sure how the process should work for SQL Server builds and tests. In this session I’ll talk through the two most common ways to automate your database builds/deploys and the pros and cons of each. Then I'll show you how to use tSQLt to build a suite of tests that can be run as part of your build process, giving you confidence in the quality of your code.

Getting CI right for SQL Server

Alex Yates

The DevOps principle of “Shifting Left” promotes testing early in the development cycle, for improved software quality and system health. At the same time, the rise of containerized microservice applications brings a new challenge: services are developed in isolation. It’s common practice that each service is frequently, thoroughly tested—individually. But they don’t get validated together until deploy time (if at all!). In this session, we’ll explore techniques for running high-fidelity integration tests across multiple services, as part of a continuous integration workflow. You'll see a demo that uses Jenkins to provision, test, and tear down self-contained Kubernetes environments that replicate complete production systems. This allows you to run full-system tests as part of every build, safely and cost effectively.

Continuous integration testing 2019 08

David Stanke

How Selenium Finds Elements

Maciej Wyrodek

Energy ~ nikola tesla secret ~ 9 79% conv ~ 100% comm of $110 sale teslaecoe...

Miroslav Miskovic

Biwug2611 - Apps for 2010

BIWUG

Biwug

akshay_ankur

Fastly Altitude - June 25, 2015. Chief SpeedCurver Steve Souders explains how design and web performance are more interconnected than ever before. Users want a fast website with a rich design, but sometimes the interplay between design and performance feels like a fixed sum game: one side's gain is the other side's loss. Design and performance are indeed connected, but it's more like the yin and yang. They aren't opposing forces, but instead complement each other. Bringing these processes together produces experiences that are rich and fast. Video from the talk: http://fastly.us/Altitude2015_Design-Performance Steve's bio: Steve Souders is a co-founder at SpeedCurve, where he develops web performance services. His book, High Performance Web Sites, explains his best practices for performance; it was #1 in Amazon's Computer and Internet bestsellers. His follow-up book, Even Faster Web Sites, provides performance tips for today's Web 2.0 applications. Steve is the creator of many performance tools and services including YSlow, the HTTP Archive, Cuzillion, Jdrop, SpriteMe, ControlJS, and Browserscope. He serves as co-chair of Velocity, the web performance and operations conference from O'Reilly, and is co-founder of the Firebug Working Group.

Design & Performance - Steve Souders at Fastly Altitude 2015

Fastly

On this session, attendees will learn about a real world migration case involving a 10 years JEE monolithic application to Microservices; tips, tricks, pros, cons and the reasons for being involved on a microservices architecture. Talk Description On this session, attendees will learn about a real world migration case involving a 10 years JEE monolithic application to Microservices; tips, tricks, pros, cons and the reasons for being involved on a microservices architecture. We will also be reviewing some sample code and tips on how to move to a full microservices solution that will bring as result, less effort delivering new features, saving cost, time and therefore, faster time to market of banking applications. We will be using open source frameworks and products such as: JAVA, JEE, Angular, NativeScript, Apache Camel, Apache ActiveMQ, Spring Framework 5, Webflux, and Springboot.

#JavadayEcuador Monolith to Microservices

Alberto Salazar

Delivering client sites - KC2015

Ilesh Mistry

Ähnlich wie TechSEO Boost 2018: SEO, WPO, SPA, AMP, PWA & Other Acronyms: Performance that Matters (20)

JavaScript For People Who Don't Code

Getting Release Management Right for SQL Server

A Taxonomy of Clustering, or, No Container is an Island

Building for big data in the cloud

What's Next for Page Experience - SMX Next 2021 - Patrick Stox

Web administration lab file

Web components

Delivering Cloud-Native Data Pipelines with Kafka Connect on Kubernetes | Vik...

Gaurav Jatav , BCA Third Year

Page Experience Update TMC June 2021 Patrick Stox

Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick Stox

Getting CI right for SQL Server

Continuous integration testing 2019 08

How Selenium Finds Elements

Energy ~ nikola tesla secret ~ 9 79% conv ~ 100% comm of $110 sale teslaecoe...

Biwug2611 - Apps for 2010

Biwug

Design & Performance - Steve Souders at Fastly Altitude 2015

#JavadayEcuador Monolith to Microservices

Delivering client sites - KC2015

Mehr von Catalyst

In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth. Key takeaways: • U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more • Media consumption differences across key audience demographics and implications for omnichannel planning • Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms • Barriers to adopting omnichannel programs and recommended solutions • The impact of privacy and identity on consumers, advertisers, and omnichannel programs

Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...

Catalyst

TechSEO Boost 2021 - Cultivating a Product Mindset for Success

Catalyst

Big things are happening in programmatic. We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like: - Cookieless World: The future of identity & audiences - Video: Learn why a fragmented video landscape needs integration - AI: Humans are advancing AI into unique and creative use-cases - Ecommerce: All brands are now ecommerce brands, what does that mean for marketers? - Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game - Creative: Creative meets digital for hyper-targeted, customization at scale - Omnichannel Activations: Consumers are everywhere, are you?

10 Trends Changing Programmatic

Catalyst

As the retail media ecosystem becomes more complex, brands are leaning into retailers, tech platforms, and agency partners more than ever. Strong partnerships pave the way for successful retail media programs. But where do you begin? How do you build a solid foundation with key players and effectively work together toward shared goals? Join Kroger, PromoteIQ, and Catalyst to learn how. We’ll share collaboration tips to help you make the most of your retail media partnerships. We’ll explore: Why it’s critical to understand each retailer’s unique program Why and how to include retailers in media and marketing planning How to look beyond the retailer UI & front line metrics The role of agencies in the retail media ecosystem Speakers: Kerry Curran, Managing Partner, Executive Director, Marketing & Growth, GroupM Services, US Peter Johnson, Client Partner Lead, PromoteIQ Michael Schuh, Director, Product Strategy & Innovation – Kroger Precision Marketing, 84.51° Riyaad Edoo, Group Director, Search and eCommerce, Mindshare

New Commerce Conference: Charting a Course to Success with Your Retail Media ...

Catalyst

Presentation: The Age of Omni-Commerce & What It Means for Marketing Strategies Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands? It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program. You’ll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more. Panel: Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales Many marketers take separate and siloed approaches to in-store and ecommerce marketing. It’s time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store. Join our panel discussion to learn how to get started. You’ll hear from commerce experts as they discuss their omni-channel journeys and share how they’ve broken down silos to drive better performance both online and in-store.

The New Commerce Conference: The Omni-channel Imperative

Catalyst

Getting Started Marketing on Instacart Instacart is booming. It experienced exponential growth in 2020 and 63% of Instacart customers plan to use the service even more in the future. This translates to major opportunities for brands of all shapes and sizes. Instacart offers new ways to market your brand, connect with customers, and efficiently drive sales. But, how do brands get started with Instacart? How do you harness the power of Instacart to promote your brand or product? We have you covered. Join Catalyst, Instacart, and Pacvue as we share key considerations for a rock-solid Instacart marketing strategy. In this three-part presentation, we’ll cover: - The Landscape: We’ll explore today’s online grocery landscape, highlighting the consumer trends fueling Instacart’s ascent. Discover how consumers use Instacart today, the changing demos of Instacart users, the connection between online grocery and in-store sales, and more. - Instacart 101: We’ll provide an overview of the Instacart Advertising platform and paid media offering, including tips and best practices for strategy and execution. We’ll also discuss the importance of product detail page (PDP) optimization for visibility and conversions. - Leaning into the Instacart Opportunity: We’ll share real-life examples of how advertisers are leaning into the Instacart opportunity to acquire customers and drive sales, and how they are thinking about Instacart in a post-COVID world.

New Commerce Commerce: All Things Instacart

Catalyst

The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate. Learn how SEO can help: - Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line. - Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers. - Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.

The Power of SEO: Protect Your Bottom Line & Future Proof Your Brand

Catalyst

Welcome to the era of omni-commerce. From Instagram to Walmart and from Google to Pinterest, consumers have many options above and beyond Amazon for online product research and purchases. How can brands effectively reach their consumers across all of today’s top ecommerce channels to dominate the digital shelf and maximize sales? Join Catalyst’s Meghan Lanvin and Kantar’s Rachel Dalton to learn how. They’ll debut new original research that explores these topics and more. Audiences will receive an unmatched look at consumers’ online shopping behavior across key ecommerce platforms for the entire customer journey, from inspiration and discovery, all the way to purchase. By comparing online shopping trends with advertisers’ investments in ecommerce platforms, the new research will also showcase opportunities for more effective ecommerce strategies. Gain actionable insights that will help you build stronger connections with shoppers and buyers while building your long-term revenue.

The Era of Omni-Commerce: New Insights for Dominating the Digital Shelf and B...

Catalyst

The COVID-19 crisis has forever changed how consumers engage with brick and mortar businesses. As people slowly and cautiously emerge from their homes, how do brands connect with their consumers to fuel their business reopenings and reignite sales? Join our webinar to learn how. We’ll share five ways that advertisers can use performance marketing to reach customers in authentic and helpful ways as they navigate the new physical shopping experience. Our performance marketing experts will share tips for planning and fueling your reopening through: - DOOH: Learn how to plan for reengaging with consumers as they carefully resume commutes, travel, and shopping experiences outside of home. See how DOOH can keep you top-of-mind as consumers restart public life. - Programmatic Audio: Discover how to be present as consumers develop new routine of podcasts, playlists, and more. Grab their ears and reengage via programmatic audio as they adapt to their new normal. - Local Search & Waze Ads: Learn how local search strategies and Waze Ads can increase your visibility as consumers search for conveniently located stores and physical locations. Provide helpful and handy information to assist them on their new shopping journey. - Yelp: Yelp has launched several new features to help large chains connect with consumers during Covid-19. Learn how brands are leveraging these tools to engage with the 90+ million monthly consumers visiting Yelp looking to transact with a local business. As the most trusted source of local business content, Yelp continues to be an essential tool to connect consumers with brands as locations adapt to the new normal.

Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your Reopening

Catalyst

View the webinar recording here: https://register.gotowebinar.com/register/3145175408392840464 COVID-19 has shuttered stores and changed the physical shopping experience as we know it. As we cautiously approach a new normal, how can brands remain relevant and create meaningful consumer connections that fuel business growth and in-store sales in the future? Join our webinar to learn how. We’re uniting experts from across Catalyst and Xaxis to discuss innovative ways to use performance marketing to reignite interest in your brand and prime consumers for your reopening. You’ll uncover how to: - Uncover insights that drive authentic and helpful messaging. Through our approach to advanced analytics and FUSION tool, we’ll share strategies for unearthing data points that bring you closer to your consumers and their challenges, inspiring communication that is pragmatic, relevant , and helpful. - Improve organic visibility through SEO. With some advertisers pausing or reducing paid media initiatives, earned media channels have become more important than ever. Discover how to maximize your organic visibility in traditional search engines and why it will pay dividends post COVID-19. - Strategically leverage influencer marketing. You’ll learn how to interact with consumers through trusted creators and create a platform for authentic engagement that is sensitive to the times. We’ll share a simplified approach to discovering the best influencer match for your brand. - Reach audiences at home with CTV. We’ll share some of the biggest opportunities for marketers (especially as it compares to traditional TV buying) to message their audiences and drive business outcomes as consumers continue to make the jump to CTV at home. You’ll learn how to eliminate wasted impressions, employ more granular audience targeting, and take an enhanced approach to measurement.

Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...

Catalyst

Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business. Key Takeaways: • Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy. • Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points. • Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins • Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len

Evolve Your Social Commerce Strategy: Thinking Beyond Facebook

Catalyst

B2B SEO: Increase Traffic & Leads in 2020

Catalyst

Keynote: Bias in Search and Recommender Systems

Catalyst

TechSEO Boost 2019: Research Competition

Catalyst

NLP Powered Outreach Link Building

Catalyst

NLP for SEO

Catalyst

What I Learned Building a Toy Example to Crawl & Render like Google

Catalyst

The User is The Query: The Rise of Predictive Proactive Search

Catalyst

Ranking Factors Going Causal: Regressions, Machine Learning, and Neural Networks

Catalyst

Crawl Budget Conqueror - Take Control of Your Crawl Budget

Catalyst

Mehr von Catalyst (20)

Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...

TechSEO Boost 2021 - Cultivating a Product Mindset for Success

10 Trends Changing Programmatic

New Commerce Conference: Charting a Course to Success with Your Retail Media ...

The New Commerce Conference: The Omni-channel Imperative

New Commerce Commerce: All Things Instacart

The Power of SEO: Protect Your Bottom Line & Future Proof Your Brand

The Era of Omni-Commerce: New Insights for Dominating the Digital Shelf and B...

Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your Reopening

Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...

Evolve Your Social Commerce Strategy: Thinking Beyond Facebook

B2B SEO: Increase Traffic & Leads in 2020

Keynote: Bias in Search and Recommender Systems

TechSEO Boost 2019: Research Competition

NLP Powered Outreach Link Building

NLP for SEO

What I Learned Building a Toy Example to Crawl & Render like Google

The User is The Query: The Rise of Predictive Proactive Search

Ranking Factors Going Causal: Regressions, Machine Learning, and Neural Networks

Crawl Budget Conqueror - Take Control of Your Crawl Budget

Kürzlich hochgeladen

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

2024 Social Trends Report V4 from Later.com

nmislamchannal

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

elizabethella096

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

personal branding kit for music business

brjohnson6

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Autus Digital

Social media, ppt. Features, characteristics

wasim792942

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

VikasYadav194549

Rise and fall of Kulula.com, an airline won consumers by different marketing ...

ssusereaa7d9

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Best 5 Graphics Designing Course In Chandigarh

hamitthakurdma01

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

Analysis of Sineing Website and how to fix

DHARMENDER PRATAP

Enhancing Business Visibility PR Firms in San Francisco

sanfranciscoprfirms

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Kürzlich hochgeladen (20)

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

2024 Social Trends Report V4 from Later.com

Elevating Your Digital Presence by Evitha.pdf

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

Social Media Marketing Portfolio - Maharsh Benday

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

personal branding kit for music business

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Unraveling the Mystery of The Circleville Letters.pptx

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Social media, ppt. Features, characteristics

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

Rise and fall of Kulula.com, an airline won consumers by different marketing ...

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Best 5 Graphics Designing Course In Chandigarh

Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Analysis of Sineing Website and how to fix

Enhancing Business Visibility PR Firms in San Francisco

Major SEO Trends in 2024 - Banyanbrain Digital

TechSEO Boost 2018: SEO, WPO, SPA, AMP, PWA & Other Acronyms: Performance that Matters

2. Tim Kadlec | @tkadlec | #TechSEOBoost SEO, WPO, SPA, AMP, PWA & OTHER ACRONYMS – Performance that matters

3. Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, />

4. Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, />

5. Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, great, />

6. Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, great, wonderful, />

7. Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, great, wonderful, stellar, />

8. Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, great, wonderful, stellar, super, />

9. Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, great, wonderful, stellar, super, outstanding” />

10. Tim Kadlec | @tkadlec | #TechSEOBoost

11. Tim Kadlec | @tkadlec | #TechSEOBoost Connect people with the information they need from the highest quality source

12. Tim Kadlec | @tkadlec | #TechSEOBoost highest quality source

13. Tim Kadlec | @tkadlec | #TechSEOBoost

14. Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2BAMcpX

15. Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2KC1Vri

16. Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2QrstBi

17. Tim Kadlec | @tkadlec | #TechSEOBoost

18. Tim Kadlec | @tkadlec | #TechSEOBoost 341MS

19. Tim Kadlec | @tkadlec | #TechSEOBoost 5.7s

20. Tim Kadlec | @tkadlec | #TechSEOBoost 32.9s

21. Tim Kadlec | @tkadlec | #TechSEOBoost

22. Tim Kadlec | @tkadlec | #TechSEOBoost THERE IS NO ONE METRIC TO RULE THEM ALL (and in the darkness bind them)

23. Tim Kadlec | @tkadlec | #TechSEOBoost

24. Tim Kadlec | @tkadlec | #TechSEOBoost wpostats.com

25. Tim Kadlec | @tkadlec | #TechSEOBoost

26. Tim Kadlec | @tkadlec | #TechSEOBoost

27. Tim Kadlec | @tkadlec | #TechSEOBoost

28. Tim Kadlec | @tkadlec | #TechSEOBoost

29. Tim Kadlec | @tkadlec | #TechSEOBoost BETTER PERFORMANCE MEANS A BETTER EXPERIENCE

30. Tim Kadlec | @tkadlec | #TechSEOBoost

31. Tim Kadlec | @tkadlec | #TechSEOBoost

32. Tim Kadlec | @tkadlec | #TechSEOBoost

33. Tim Kadlec | @tkadlec | #TechSEOBoost CRAWL PROCESS INDEX

34. Tim Kadlec | @tkadlec | #TechSEOBoost PROCESS

35. Tim Kadlec | @tkadlec | #TechSEOBoost RENDER QUEUE RENDERER

36. Tim Kadlec | @tkadlec | #TechSEOBoost RENDER QUEUE RENDERER 41

37. Tim Kadlec | @tkadlec | #TechSEOBoost CRAWL QUEUE RENDERER

38. Tim Kadlec | @tkadlec | #TechSEOBoost UP TO ONE WEEK

39. Tim Kadlec | @tkadlec | #TechSEOBoost <script type="text/javascript” src="jquereactgular.js"></script>

40. Tim Kadlec | @tkadlec | #TechSEOBoost <script>

41. Tim Kadlec | @tkadlec | #TechSEOBoost <script type="text/javascript" async src="jquereactgular.js"></script>

42. Tim Kadlec | @tkadlec | #TechSEOBoost <script async>

43. Tim Kadlec | @tkadlec | #TechSEOBoost <script async>

44. Tim Kadlec | @tkadlec | #TechSEOBoost <script type="text/javascript" defer src="jquereactgular.js"></script>

45. Tim Kadlec | @tkadlec | #TechSEOBoost <script defer>

46. Tim Kadlec | @tkadlec | #TechSEOBoost <script defer>

47. Tim Kadlec | @tkadlec | #TechSEOBoost

48. Tim Kadlec | @tkadlec | #TechSEOBoost

49. Tim Kadlec | @tkadlec | #TechSEOBoost

50. Tim Kadlec | @tkadlec | #TechSEOBoost

51. Tim Kadlec | @tkadlec | #TechSEOBoost

52. Tim Kadlec | @tkadlec | #TechSEOBoost SPOF SINGLE POINT OF FAILURE

53. Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2Q52OPd

54. Tim Kadlec | @tkadlec | #TechSEOBoost

55. Tim Kadlec | @tkadlec | #TechSEOBoost

56. Tim Kadlec | @tkadlec | #TechSEOBoost defer async

57. Tim Kadlec | @tkadlec | #TechSEOBoost

58. Tim Kadlec | @tkadlec | #TechSEOBoost ~2500-3000kb

59. Tim Kadlec | @tkadlec | #TechSEOBoost ~2500-3000kb

60. Tim Kadlec | @tkadlec | #TechSEOBoost ~2500-3000kb

61. Tim Kadlec | @tkadlec | #TechSEOBoost

62. Tim Kadlec | @tkadlec | #TechSEOBoost

63. Tim Kadlec | @tkadlec | #TechSEOBoost

64. Tim Kadlec | @tkadlec | #TechSEOBoost

65. Tim Kadlec | @tkadlec | #TechSEOBoost FRIENDS DON’T LET FRIENDS USE CLIENT-SIDE A/B TESTING

66. Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2E4WroL

67. Tim Kadlec | @tkadlec | #TechSEOBoost  <a href="#" class="donuts"> Try our delicious <i>donuts!</i> <img src="donuts.png" alt="two iced donuts"> </a>   <a href="#" class="wafel"> Try our delicious <i>stroop wafels!</i> <img src="wafel.png" alt="stroop wafels"> </a>

68. Tim Kadlec | @tkadlec | #TechSEOBoost

69. Tim Kadlec | @tkadlec | #TechSEOBoost 1933 4617 4227 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 Canonical AMP AMP w/ CDN

70. Tim Kadlec | @tkadlec | #TechSEOBoost 3277 6171 8152 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 Canonical AMP AMP w/ CDN

71. Tim Kadlec | @tkadlec | #TechSEOBoost 1. Why is AMP faster? 2. Why is AMP slower to start render? 3. Why is AMP on the CDN better?

72. Tim Kadlec | @tkadlec | #TechSEOBoost 1. Why is AMP faster?

73. Tim Kadlec | @tkadlec | #TechSEOBoost 53 61 318 0 50 100 150 200 250 300 350 Canonical AMP AMP w/ CDN

74. Tim Kadlec | @tkadlec | #TechSEOBoost

75. Tim Kadlec | @tkadlec | #TechSEOBoost

76. Tim Kadlec | @tkadlec | #TechSEOBoost 59% THIRD-PARTY REQUESTS

77. Tim Kadlec | @tkadlec | #TechSEOBoost 2. Why is AMP slower to start render?

78. Tim Kadlec | @tkadlec | #TechSEOBoost <script custom-element="amp-font" src="https://cdn.ampproject.org/v0/amp-font-0.1.js" async></script> <script custom-element="amp-twitter" src="https://cdn.ampproject.org/v0/amp-twitter-0.1.js" async></script> <script custom-element="amp-facebook" src="https://cdn.ampproject.org/v0/amp-facebook-0.1.js" async></script> <script custom-element="amp-youtube" src="https://cdn.ampproject.org/v0/amp-youtube-0.1.js" async></script> <script custom-element="amp-vimeo" src="https://cdn.ampproject.org/v0/amp-vimeo-0.1.js" async></script> <script custom-element="amp-soundcloud" src="https://cdn.ampproject.org/v0/amp-soundcloud-0.1.js" async></script> <script custom-element="amp-instagram" src="https://cdn.ampproject.org/v0/amp-instagram-0.1.js" async></script> <script custom-element="amp-list" src="https://cdn.ampproject.org/v0/amp-list-0.1.js" async></script> <script custom-element="amp-geo" src="https://cdn.ampproject.org/v0/amp-geo-0.1.js" async></script>

79. Tim Kadlec | @tkadlec | #TechSEOBoost <script async>

80. Tim Kadlec | @tkadlec | #TechSEOBoost 3. Why is AMP on the CDN better?

81. Tim Kadlec | @tkadlec | #TechSEOBoost • Caching images and fonts • Restricting maximum image sizes • Compressing images on the fly • Uses HTTP/2 and HTTPS • Strips out HTML comments • Automates inclusion of resource hints such as dns-prefetch and preconnect • Pre-rendering the page on the server

82. Tim Kadlec | @tkadlec | #TechSEOBoost • Pre-rendering the page on the server

83. Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2AuWNkh

84. Tim Kadlec | @tkadlec | #TechSEOBoost 25% of contributors work at Google

85. Tim Kadlec | @tkadlec | #TechSEOBoost 90% of contributions come from Google

86. Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2Qt2pp8

87. Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2SkMdns

88. Tim Kadlec | @tkadlec | #TechSEOBoost Feature-Policy: unsized-media 'none'

89. Tim Kadlec | @tkadlec | #TechSEOBoost

90. Tim Kadlec | @tkadlec | #TechSEOBoost WHEN IN DOUBT BET ON THE WEB

91. Tim Kadlec | @tkadlec | #TechSEOBoost PWA’s PROGRESSIVE WEB APPS

92. Tim Kadlec | @tkadlec | #TechSEOBoost Frances Berriman Alex Russell

93. Tim Kadlec | @tkadlec | #TechSEOBoost pwastats.com

94. Tim Kadlec | @tkadlec | #TechSEOBoost Connect people with the information they need from the highest quality source

95. Tim Kadlec | @tkadlec | #TechSEOBoost

96. Tim Kadlec | @tkadlec | #TechSEOBoost THANK YOU! –

TechSEO Boost 2018: SEO, WPO, SPA, AMP, PWA & Other Acronyms: Performance that Matters

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie TechSEO Boost 2018: SEO, WPO, SPA, AMP, PWA & Other Acronyms: Performance that Matters

Ähnlich wie TechSEO Boost 2018: SEO, WPO, SPA, AMP, PWA & Other Acronyms: Performance that Matters (20)

Mehr von Catalyst

Mehr von Catalyst (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

TechSEO Boost 2018: SEO, WPO, SPA, AMP, PWA & Other Acronyms: Performance that Matters