TechSEO Boost 2018: Extreme Full Contact Google APIs

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When a client with a huge website had a tricky indexation issue, we needed to definitively know which pages were and were not indexed. Although Search Console has always taunted us with how many pages are indexed from your sitemap, they don't tell you which ones specifically. So, we built a tool using an undocumented Google API we discovered which allows us to check thousands of URLs in Google at a time, and released it to the public.

Marketing

Sean Malseed | @seanmalseed | #TechSEOBoost
EXTREME
FULL-CONTACT
GOOGLE APIS
–
How Absentmindedly Watching
Network Requests Led to our Most
Popular SEO Tool

Sean Malseed | @seanmalseed | #TechSEOBoost
About me
I’m Sean
Tech Director at Greenlane
Extreme amateur programmer
Hobbies include dark beer and long
stretches of doing nothing in particular
greenlanemarketing.com/team/sean-malseed

Sean Malseed | @seanmalseed | #TechSEOBoost
THERE WILL BE FREE SPAGHETTI

Sean Malseed | @seanmalseed | #TechSEOBoost

Sean Malseed | @seanmalseed | #TechSEOBoost
SPAGHET YOU CAN DEPLOY TO THE CLOUD

Sean Malseed | @seanmalseed | #TechSEOBoost
This kills the spaghetti meme.

Sean Malseed | @seanmalseed | #TechSEOBoost
Send a request to a URL, and get back information in a simplified and easy-
to-import format.
Request URL: https://someservice.com/rankapi?keywords=banana,smoothie,fruit
Server gives back:
{"ranks": {"banana":12,"smoothie":24,"fruit":48}}
What an API actually is

Sean Malseed | @seanmalseed | #TechSEOBoost
Modern API usage
APIs are intended for two primary groups of people:
• Professional developers building robust applications
• Nosey marketing people who know just enough to be dangerous

Sean Malseed | @seanmalseed | #TechSEOBoost
How to find APIs
Two ways to find useful APIs:
• Published APIs, such as Google’s excellent comprehensive API Explorer
• Unpublished APIs, usually discovered by clicking around randomly

Sean Malseed | @seanmalseed | #TechSEOBoost
Google, why aren’t you indexing all these pages?
We Had a Problem

Sean Malseed | @seanmalseed | #TechSEOBoost
Troubleshooting Indexation, “The Old Way”
YAY
NOT YAY

Sean Malseed | @seanmalseed | #TechSEOBoost
But what if we have almost literally
a bazillion pages to check?
NOT YAY
AT ALL

Sean Malseed | @seanmalseed | #TechSEOBoost
We’re not alone in this problem

Sean Malseed | @seanmalseed | #TechSEOBoost
Something like this could work

Sean Malseed | @seanmalseed | #TechSEOBoost
Whoops

Sean Malseed | @seanmalseed | #TechSEOBoost
GOOGLE WHY
CAN’T YOU JUST
BE COOL ABOUT
THIS

Sean Malseed | @seanmalseed | #TechSEOBoost
Everything is garbage, time to
procrastinate

Sean Malseed | @seanmalseed | #TechSEOBoost
Watching network requests because ¯_(ツ)_/¯

Sean Malseed | @seanmalseed | #TechSEOBoost
You can find a of interesting things under XHR

Sean Malseed | @seanmalseed | #TechSEOBoost
Hey, neat!

Sean Malseed | @seanmalseed | #TechSEOBoost
This trick works on lots of websites

Sean Malseed | @seanmalseed | #TechSEOBoost
And once you have an API of it...
https://bit.ly/suggkw

Sean Malseed | @seanmalseed | #TechSEOBoost
“If it pops up, in, or out...
good chance there’s an API
of it.”

Sean Malseed | @seanmalseed | #TechSEOBoost
Ok, back to the index thing

Sean Malseed | @seanmalseed | #TechSEOBoost
I wonder if there’s something like the suggest API that can help me...

Sean Malseed | @seanmalseed | #TechSEOBoost
What the heck is f.txt?

Sean Malseed | @seanmalseed | #TechSEOBoost
Oh, that’s an API of the entire SERP. Hey, neat!

Sean Malseed | @seanmalseed | #TechSEOBoost
FIRST COURSE OF SPAGHETTI

Sean Malseed | @seanmalseed | #TechSEOBoost
Google Apps Scriptscetti with a Rustic World Wide Wine Sauce

Sean Malseed | @seanmalseed | #TechSEOBoost
Oh boy! That’s helpful!

Sean Malseed | @seanmalseed | #TechSEOBoost
Times out after running for 5 mins. How can I make it run a bazillion URLs?

Sean Malseed | @seanmalseed | #TechSEOBoost
But what about...

Sean Malseed | @seanmalseed | #TechSEOBoost
But what about...
Requests to Google made from Google Apps Script are
made from an internal Google IP address, not yours!

Sean Malseed | @seanmalseed | #TechSEOBoost
Sample this spaghetti yourself!
Google Sheet with full working script
served with garlic bread and a world wide
wine sauce:
https://bit.ly/test-index

Sean Malseed | @seanmalseed | #TechSEOBoost
SECOND COURSE OF SPAGHETTI

Sean Malseed | @seanmalseed | #TechSEOBoost
How about a daily automated snapshot of a keyword’s top 100 results?

Sean Malseed | @seanmalseed | #TechSEOBoost
Sample this spaghetti yourself!
Google Sheet with full working script
served with a fresh pesto sauce.
https://bit.ly/serptracker
Make sure you go Tools → Script Editor, then Edit →
Current Project’s Triggers and set a Time-driven trigger
to run runRankings daily.

Sean Malseed | @seanmalseed | #TechSEOBoost
THIRD COURSE OF SPAGHETTI

Sean Malseed | @seanmalseed | #TechSEOBoost
“What if we use this API to
make our own API?”

Sean Malseed | @seanmalseed | #TechSEOBoost
Generic Inception Meme

Sean Malseed | @seanmalseed | #TechSEOBoost
Google Script can run as a web app, and just return JSON-P to beat CORS

Sean Malseed | @seanmalseed | #TechSEOBoost
Look ma, no CORS!

Sean Malseed | @seanmalseed | #TechSEOBoost
Sample this spaghetti yourself!
Google Apps Script ready to File → Make
a Copy served with butter and a cors-free
roll.
https://bit.ly/rankapi
Make sure you go File → Make a copy, then Publish →
Deploy as web app and set a Execute the app as to Me
and Who has access to the app to Anyone, even
anonymous.

Sean Malseed | @seanmalseed | #TechSEOBoost
This one simple trick
works so well, you
could build a whole
back-end out of it

Sean Malseed | @seanmalseed | #TechSEOBoost
Links
–
https://bit.ly/suggkw - Google Sheet with a formula to pull the live Google Suggest API
https://bit.ly/test-index - Bulk URL indexation tester sheet
https://bit.ly/serptracker - Daily SERP top 100 search result snapshot sheet
https://bit.ly/rankapi - JSONP keyword rank API in Apps Script that you can integrate anywhere
https://developers.google.com/apis-explorer - Google’s awesome list of official APIs
https://realkeyword.com - Experimental live keyword rank checker using the Apps Script API thing

Sean Malseed | @seanmalseed | #TechSEOBoost
Thx!
–
Sean Malseed
@seanmalseed
greenlanemarketing.com

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TechSEO Boost 2018: Extreme Full Contact Google APIs

2. Sean Malseed | @seanmalseed | #TechSEOBoost EXTREME FULL-CONTACT GOOGLE APIS – How Absentmindedly Watching Network Requests Led to our Most Popular SEO Tool

3. Sean Malseed | @seanmalseed | #TechSEOBoost About me I’m Sean Tech Director at Greenlane Extreme amateur programmer Hobbies include dark beer and long stretches of doing nothing in particular greenlanemarketing.com/team/sean-malseed

4. Sean Malseed | @seanmalseed | #TechSEOBoost THERE WILL BE FREE SPAGHETTI

5. Sean Malseed | @seanmalseed | #TechSEOBoost

6. Sean Malseed | @seanmalseed | #TechSEOBoost SPAGHET YOU CAN DEPLOY TO THE CLOUD

7. Sean Malseed | @seanmalseed | #TechSEOBoost This kills the spaghetti meme.

8. Sean Malseed | @seanmalseed | #TechSEOBoost

9. Sean Malseed | @seanmalseed | #TechSEOBoost Send a request to a URL, and get back information in a simplified and easy- to-import format. Request URL: https://someservice.com/rankapi?keywords=banana,smoothie,fruit Server gives back: {"ranks": {"banana":12,"smoothie":24,"fruit":48}} What an API actually is

10. Sean Malseed | @seanmalseed | #TechSEOBoost Modern API usage APIs are intended for two primary groups of people: • Professional developers building robust applications • Nosey marketing people who know just enough to be dangerous

11. Sean Malseed | @seanmalseed | #TechSEOBoost How to find APIs Two ways to find useful APIs: • Published APIs, such as Google’s excellent comprehensive API Explorer • Unpublished APIs, usually discovered by clicking around randomly

12. Sean Malseed | @seanmalseed | #TechSEOBoost Google, why aren’t you indexing all these pages? We Had a Problem

13. Sean Malseed | @seanmalseed | #TechSEOBoost Troubleshooting Indexation, “The Old Way” YAY NOT YAY

14. Sean Malseed | @seanmalseed | #TechSEOBoost Troubleshooting Indexation, “The Old Way” YAY NOT YAY

15. Sean Malseed | @seanmalseed | #TechSEOBoost But what if we have almost literally a bazillion pages to check? NOT YAY AT ALL

16. Sean Malseed | @seanmalseed | #TechSEOBoost We’re not alone in this problem

17. Sean Malseed | @seanmalseed | #TechSEOBoost Something like this could work

18. Sean Malseed | @seanmalseed | #TechSEOBoost Whoops

19. Sean Malseed | @seanmalseed | #TechSEOBoost Whoops

20. Sean Malseed | @seanmalseed | #TechSEOBoost GOOGLE WHY CAN’T YOU JUST BE COOL ABOUT THIS

21. Sean Malseed | @seanmalseed | #TechSEOBoost Everything is garbage, time to procrastinate

22. Sean Malseed | @seanmalseed | #TechSEOBoost Watching network requests because ¯_(ツ)_/¯

23. Sean Malseed | @seanmalseed | #TechSEOBoost You can find a of interesting things under XHR

24. Sean Malseed | @seanmalseed | #TechSEOBoost Hey, neat!

25. Sean Malseed | @seanmalseed | #TechSEOBoost This trick works on lots of websites

26. Sean Malseed | @seanmalseed | #TechSEOBoost Hey, neat!

27. Sean Malseed | @seanmalseed | #TechSEOBoost And once you have an API of it... https://bit.ly/suggkw

28. Sean Malseed | @seanmalseed | #TechSEOBoost “If it pops up, in, or out... good chance there’s an API of it.”

29. Sean Malseed | @seanmalseed | #TechSEOBoost Ok, back to the index thing

30. Sean Malseed | @seanmalseed | #TechSEOBoost I wonder if there’s something like the suggest API that can help me...

31. Sean Malseed | @seanmalseed | #TechSEOBoost What the heck is f.txt?

32. Sean Malseed | @seanmalseed | #TechSEOBoost Oh, that’s an API of the entire SERP. Hey, neat!

33. Sean Malseed | @seanmalseed | #TechSEOBoost FIRST COURSE OF SPAGHETTI

34. Sean Malseed | @seanmalseed | #TechSEOBoost Google Apps Scriptscetti with a Rustic World Wide Wine Sauce

35. Sean Malseed | @seanmalseed | #TechSEOBoost Oh boy! That’s helpful!

36. Sean Malseed | @seanmalseed | #TechSEOBoost Times out after running for 5 mins. How can I make it run a bazillion URLs?

37. Sean Malseed | @seanmalseed | #TechSEOBoost But what about...

38. Sean Malseed | @seanmalseed | #TechSEOBoost But what about... Requests to Google made from Google Apps Script are made from an internal Google IP address, not yours!

39. Sean Malseed | @seanmalseed | #TechSEOBoost Sample this spaghetti yourself! Google Sheet with full working script served with garlic bread and a world wide wine sauce: https://bit.ly/test-index

40. Sean Malseed | @seanmalseed | #TechSEOBoost SECOND COURSE OF SPAGHETTI

41. Sean Malseed | @seanmalseed | #TechSEOBoost How about a daily automated snapshot of a keyword’s top 100 results?

42. Sean Malseed | @seanmalseed | #TechSEOBoost Sample this spaghetti yourself! Google Sheet with full working script served with a fresh pesto sauce. https://bit.ly/serptracker Make sure you go Tools → Script Editor, then Edit → Current Project’s Triggers and set a Time-driven trigger to run runRankings daily.

43. Sean Malseed | @seanmalseed | #TechSEOBoost THIRD COURSE OF SPAGHETTI

44. Sean Malseed | @seanmalseed | #TechSEOBoost “What if we use this API to make our own API?”

45. Sean Malseed | @seanmalseed | #TechSEOBoost Generic Inception Meme

46. Sean Malseed | @seanmalseed | #TechSEOBoost Google Script can run as a web app, and just return JSON-P to beat CORS

47. Sean Malseed | @seanmalseed | #TechSEOBoost Look ma, no CORS!

48. Sean Malseed | @seanmalseed | #TechSEOBoost Sample this spaghetti yourself! Google Apps Script ready to File → Make a Copy served with butter and a cors-free roll. https://bit.ly/rankapi Make sure you go File → Make a copy, then Publish → Deploy as web app and set a Execute the app as to Me and Who has access to the app to Anyone, even anonymous.

49. Sean Malseed | @seanmalseed | #TechSEOBoost This one simple trick works so well, you could build a whole back-end out of it

50. Sean Malseed | @seanmalseed | #TechSEOBoost Links – https://bit.ly/suggkw - Google Sheet with a formula to pull the live Google Suggest API https://bit.ly/test-index - Bulk URL indexation tester sheet https://bit.ly/serptracker - Daily SERP top 100 search result snapshot sheet https://bit.ly/rankapi - JSONP keyword rank API in Apps Script that you can integrate anywhere https://developers.google.com/apis-explorer - Google’s awesome list of official APIs https://realkeyword.com - Experimental live keyword rank checker using the Apps Script API thing

51. Sean Malseed | @seanmalseed | #TechSEOBoost Thx! – Sean Malseed @seanmalseed greenlanemarketing.com

TechSEO Boost 2018: Extreme Full Contact Google APIs

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TechSEO Boost 2018: Extreme Full Contact Google APIs