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10 Trends Changing Programmatic

10 Trends Changing Programmatic

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Big things are happening in programmatic.

We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:

- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?

Big things are happening in programmatic.

We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:

- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?

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10 Trends Changing Programmatic

  1. 1. Stu Richards, Programmatic Lead, Catalyst Meghan Lavin, Director of Marketing, Catalyst 10 TRENDS CHANGING PROGRAMMATIC 1
  2. 2. 2 https://events.bizzabo.com/300469 THIS PRESENTATION ORIGINALLY AIRED AS A WEBINAR. THE RECORDING IS AVAILABLE HERE:
  3. 3. Your Speakers 3 MODERATOR SPEAKER Meghan Lavin Director of Marketing Catalyst Stu Richards Programmatic Lead Catalyst
  4. 4. 4 CatalystDigital.com Organic Search | Paid Search | Paid Social Programmatic | Ecommerce & Retail Media
  5. 5. Platform Instructions 5 Unable to use the Q&A feature? Email Info@CatalystDigital.com for assistance. Click the Q&A icon in the upper right-hand corner of the screen. Enter content or platform questions in the Q&A window. You may enter your question anonymously or name yourself. We’ll publish content questions valuable to the broader audience.
  6. 6. Agenda 6 Present Trends 1 2 Identity Integrated Video 3 Artificial Intelligence 4 Commerce 5 Omni-Channel 6 7 Gaming Results & KPIs 8 OOH Goes Digital 9 Creative 10 Emerging Channels 10 Trends Changing Programmatic Future Trends
  7. 7. IDENTITY 7 1
  8. 8. Identity in 2021 8
  9. 9. Identity in the Future 9
  10. 10. INTEGRATED VIDEO 10 2
  11. 11. Video in 2021 11
  12. 12. Video in the Future 12
  13. 13. 13 ARTIFICIAL INTELLIGENCE 3
  14. 14. AI in 2021: Test & Learn 14 HUMAN Test a hypothesis and learn DSP Lock in on best performance CUSTOM AI Find granular value of each opportunity in real time Test and learn quickly without cutting out opportunities
  15. 15. AI in the Future 15
  16. 16. 16 COMMERCE 4
  17. 17. Ecommerce in 2020 17 79% 155% 63% https://www.digitalcommerce360.com/2020/11/17/walmarts-ecommerce-sales-jump-79-in-fiscal-q3/ https://corporate.target.com/article/2020/11/q3-2020-earnings https://www.catalystdigital.com/original-research-the-state-of-ecommerce-2021/ Increase in U.S. ecommerce sales in Q3 Increase in digital sales in Q3 2020 of Instacart users report they’ll use the platform more in the future
  18. 18. Commerce in 2021 18 ECOMMERCE IN-STORE SHOPPER/TRADE RETAIL COMMERCE
  19. 19. Commerce in the Future 19
  20. 20. 20 OMNI-CHANNEL 5
  21. 21. Omni-channel in 2021 21 Waiting for transit At work Commute At the gym Taking the bus home Enjoying TV time Trying a new recipe more people are playing games on mobile 84% increase in time spent on CTV per day 33.8% of consumers like using chatbots to interact with businesses 62% of marketers plan to increase investment in programmatic audio 60% 15% increase in time spent on digital media across the board
  22. 22. Omni-channel in the Future 22
  23. 23. 23 GAMING 6
  24. 24. Gaming in 2021 24 gamers globally 2.7 BILLION of the world population 35.5% of internet users in US play digital games once per month 60% people will watch esports in 2023 646M 3 out of 4 people in the US played video games in 2020 244M GAMERS ARE NOT JUST MEN 54% 46% 3X SPEND ON MUSIC AND MOVIES COMBINED​ IT WILL BLOW YOUR MIND $159 Billion GLOBAL GAMING REVENUE $20 Billion $42 Billion MUSIC INDUSTRY GLOBAL BOX OFFICE $3,025,900 2019 FORTNITE WORLD CHAMPION Kyle Giersdorf $2,983,748 $2,700,000 $2,070,000 2019 WIMBLEDON | Novak Djokovic 2019 INDY 500 | Simon Pagenaud 2019 MASTERS | Tiger Woods 2019 SUPERBOWL 2018 LEAGUE OF LEGENDS FINALS 107 million viewers 99.6 million viewers Players 18-34 spend more time on games than social media or TV
  25. 25. Gaming in the Future 25 This image isn’t an illustration of the future. It’s from 2019 League of Legends World Championship Finals drew an average minute audience of 21.8 million viewers globally.
  26. 26. 26 RESULTS & KPIS 7
  27. 27. Media KPIs in 2021 27 TRANSFORM E.g. CPL, CPCV Advanced, multi-metric, performance, e-commerce. E.g. ROAS, SES Advanced, multi-metric, tie in offline data. E.g. foot traffic, sales lift SAVE GROW E.g. CTR, CPM ‘Custom Outcome Indicators’ (COI). E.g. ‘deposits per marketing dollar’, ‘purchase intent’, ‘total revenue per available seat mile’. DEGREE OF COMPLEXITY VALUE SIMPLE METRICS EFFICIENCY METRICS DIGITAL KPIS INTEGRATED KPIS CUSTOM KPIS
  28. 28. Media KPIs in 10 Years 28 REALTIME All marketing optimized to true business outcomes
  29. 29. 29 OOH GOES DIGITAL 8
  30. 30. Digital Out of Home in 2021 30 Digital Out of Home in 2021 30
  31. 31. OOH in 10 Years 31 Source: https://www.kbvresearch.com/flat-panel-display-market/
  32. 32. 32 CREATIVE 9
  33. 33. Creative in the Future 33
  34. 34. 34 EMERGING CHANNELS 10
  35. 35. 35 Source: https://www.statista.com/statistics/471264/iot-number- of-connected-devices-worldwide/ IOT XR COLLABORATION XR WORLDS New consumer experiences, new advertising opportunities
  36. 36. In Summary 36 1 2 Identity Integrated Video 3 Artificial Intelligence 4 Commerce 5 Omni-Channel 6 7 Gaming Results & KPIs 8 OOH Goes Digital 9 Creative 10 Emerging Channels 10 Trends Changing Programmatic
  37. 37. More Resources 37 Podcast: Thriving in a Cookieless Future Catalyst’s Stu Richards and Xaxis’ Nishant Desai join Salsify’s Rob Gonzalez and Peter Crosby to share strategies for thriving in the cookieless world. www.DigitalShelfInstitute.org/podcast-unpacking-the- digital-shelf Whitepaper: The State of Ecommerce 2021 Catalyst and Kantar’s original ecommerce research to fuel your omnichannel commerce strategy in 2021. StateOfEcomm2021.com
  38. 38. CatalystDigital.com Info@CatalystDigital.com THANK YOU! 38

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