Myrror: una piattaforma per Holistic User Modeling e Quantified Self

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Contributo per il convegno ITAL-IA 2019 - Roma, 18 Marzo 2019 - Primo Convegno Italiano CINI su Intelligenza Artificiale

Technologie

@cataldomusto cataldo.musto@uniba.it
Myrror: una piattaforma per
Holistic User Modeling e Quantified Self
CATALDO MUSTO, GIOVANNI SEMERARO, MARCO DE GEMMIS, PASQUALE LOPS
UNIVERSITÀ DEGLI STUDI DI BARI ‘ALDO MORO’ - ITALY

The ‘Egosystem’
Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis.
Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

We have 27 online identities (*)
Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis.
Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019
(*) Survey by Intel Security

Data Silos Problem
Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis.
Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

Research Questions
‘’ Is it possible to build a
unique representation of
the user merging data
extracted from personal
devices with data
extracted from social
networks? ‘’
Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis.
Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

Holistic User Model
Affects
Demographics
Interests
Behaviors
Social
Relations
Knowledge
and Skills
Physical
States
Cognitive
Aspects
Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis.
Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

Holistic User Modeling Workflow
Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis.
Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

Data Visualization - Login
Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis.
Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

Data Visualization – Linking Identities
Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis.
Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

Data Visualization – Controlling Data Exposure
Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis.
Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

Data Visualization – User Interests
Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis.
Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

Data Visualization – Sleep Monitoring
Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis.
Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

Research Contributions
Holistic User Profiling
◦ Conceptual model based on eight different facets
◦ Built by merging the digital footprints gathered from several
heterogeneous sources
◦ Overcomes data silos problem!
Myrror
◦ Platform supporting the creation of holistic user profiles
◦ Users have full control over the data extracted and exposed
◦ Profiles are made available through a REST Api to third-party
services and developers
Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis.
Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

Ongoing Work
Data Sources
◦Introduction of more sources for modeling user profiles
Data Processing and Enrichment
◦Room for improvement: many algorithms can be
integrated to implicitly infer users’ data from rough data
Experimental Evaluation
◦ Definition of an experimental scenario to assess about the
effectiveness of holistic user profiles.
Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis.
Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

Thank you!
cataldo.musto@uniba.it
@cataldomusto
Want to try Myrror?
Contacts
Contact us! Working Online Demo
Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis.
Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

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Myrror: una piattaforma per Holistic User Modeling e Quantified Self

1. @cataldomusto cataldo.musto@uniba.it Myrror: una piattaforma per Holistic User Modeling e Quantified Self CATALDO MUSTO, GIOVANNI SEMERARO, MARCO DE GEMMIS, PASQUALE LOPS UNIVERSITÀ DEGLI STUDI DI BARI ‘ALDO MORO’ - ITALY

2. The ‘Egosystem’ Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

3. We have 27 online identities (*) Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019 (*) Survey by Intel Security

4. Data Silos Problem Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

5. Research Questions ‘’ Is it possible to build a unique representation of the user merging data extracted from personal devices with data extracted from social networks? ‘’ Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

6. Holistic User Model Affects Demographics Interests Behaviors Social Relations Knowledge and Skills Physical States Cognitive Aspects Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

7. Holistic User Modeling Workflow Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

8. Holistic User Modeling Workflow Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

9. Holistic User Modeling Workflow Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

10. Holistic User Modeling Workflow Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

11. Holistic User Modeling Workflow Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

12. Holistic User Modeling Workflow Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

13. Data Visualization - Login Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

14. Data Visualization – Linking Identities Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

15. Data Visualization – Controlling Data Exposure Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

16. Data Visualization – User Interests Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

17. Data Visualization – Sleep Monitoring Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

18. Research Contributions Holistic User Profiling ◦ Conceptual model based on eight different facets ◦ Built by merging the digital footprints gathered from several heterogeneous sources ◦ Overcomes data silos problem! Myrror ◦ Platform supporting the creation of holistic user profiles ◦ Users have full control over the data extracted and exposed ◦ Profiles are made available through a REST Api to third-party services and developers Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

19. Ongoing Work Data Sources ◦Introduction of more sources for modeling user profiles Data Processing and Enrichment ◦Room for improvement: many algorithms can be integrated to implicitly infer users’ data from rough data Experimental Evaluation ◦ Definition of an experimental scenario to assess about the effectiveness of holistic user profiles. Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019

20. Thank you! cataldo.musto@uniba.it @cataldomusto Want to try Myrror? Contacts Contact us! Working Online Demo Cataldo Musto, Giovanni Semeraro, Pasquale Lops, Marco de Gemmis. Myrror: una piattaforma per Holistic User Modeling e Quantified Self. Convegno Ital-IA 2019, Roma, 18 Marzo 2019