Presented by Kyle Morton, Founder of HapYak Watch the On-Demand Webinar at http://go.hapyak.com/mobile-interactive-video-webinar/

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10
Host
15 20
Kyle Morton
HapYak Interactive Video
Review three examples of
mobile interactive video
design and implementation
Today’s Presentation
Presentation Tittle : iOS 10 - Impact on Web Video
Duration : 60 minutes
minutes
iOS 10 Changes
for Video
minutes
Examples Q&A
minutes
Presented By
15minutes
Mobile Interactive Video
Design

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Why is iOS 10 important to you?
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Interactive Video produces results
20% 65%
100 million mobile web users on iOS can’t use it

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Key Dates
June 13th 2016:
** Apple reported that 75% of users upgraded to iOS 9 in the first 4 months of
availability. We assume the same adoption rate.
iOS 10 announced
BETA releases and revisions
Anticipated general release*
75% of iDevices will be
running iOS 10**
December 2016:
September 14th 2016:
June - August:
31
December
14
September
* Based on previous trend of Apple hardware and software release schedule

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What’s in iOS 10
75+ anticipated changes in iOS 10
We expect 1 change to directly impact your
success with mobile video
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iOS 10 - Safari 10.0 release notes
Safari 10.0 Release Notes
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iOS 9 iOS 10 - @playsinline
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's standard
dummy text ever since the 1500s, when
an unknown printer took a galley of type
and scrambled it to make a type
specimen book. It has survived not only
five centuries, but also the leap into
electronic typesetting, remaining
essentially unchanged. It was
popularised in the 1960s with the release
of Letraset sheets containing Lorem
Ipsum passages, and more recently with
desktop publishing software like Aldus
PageMaker including versions of Lorem
Ipsum.
Video plays in QuickTime.
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's standard
dummy text ever since the 1500s, when
an unknown printer took a galley of type
and scrambled it to make a type
specimen book. It has survived not only
five centuries, but also the leap into
electronic typesetting, remaining
essentially unchanged. It was
popularised in the 1960s with the release
of Letraset sheets containing Lorem
Ipsum passages, and more recently with
desktop publishing software like Aldus
PageMaker including versions of Lorem
Ipsum.
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's standard
dummy text ever since the 1500s, when
an unknown printer took a galley of type
and scrambled it to make a type
specimen book. It has survived not only
five centuries, but also the leap into
electronic typesetting, remaining
essentially unchanged. It was
popularised in the 1960s with the release
of Letraset sheets containing Lorem
Ipsum passages, and more recently with
desktop publishing software like Aldus
PageMaker including versions of Lorem
Ipsum.
Video plays in Safari.
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Why does this technical change matter to you?
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65%
Response Rate
About two-thirds of all optional
questions asked receive responses.
Click Through Rate
20%
Higher click through rates when
compared to on page CTAa.
30%
Cart size increases by almost a third
when a product video is viewed.
*Invodo Metric
Larger Cart Size
Video in Safari means clickable overlays

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iOS 10 - is a watershed moment for mobile video
Interactivity means app-like experiences
…. without the app install
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's standard
dummy text ever since the 1500s, when
an unknown printer took a galley of type
and scrambled it to make a type
specimen book. It has survived not only
five centuries, but also the leap into
electronic typesetting, remaining
essentially unchanged. It was
popularised in the 1960s with the release
of Letraset sheets containing Lorem
Ipsum passages, and more recently with
desktop publishing software like Aldus
PageMaker including versions of Lorem
Ipsum.
8

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What happens on Day One of iOS 10?

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What happens on Day One of iOS 10?
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<video playsinline />
You, or your OVP, will need to configure your video players
for inline playback before any change to behavior.
For most, nothing at all.

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Which video providers support @playsinline ?
YouTube - embedded
Vimeo
Brightcove
Wistia / Kaltura / JW
HapYak
Ask your developer or video provider
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12. corp.hapyak.com
Playing inline isn’t always best
for the viewer
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's standard
dummy text ever since the 1500s, when
an unknown printer took a galley of type
and scrambled it to make a type
specimen book. It has survived not only
five centuries, but also the leap into
electronic typesetting, remaining
essentially unchanged. It was
popularised in the 1960s with the release
of Letraset sheets containing Lorem
Ipsum passages, and more recently with
desktop publishing software like Aldus
PageMaker including versions of Lorem
Ipsum.
Just because you can
doesn’t mean you should
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Mobile Interactive Video
Design
an emerging discipline

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First impressions when playing and creating interactive
videos on mobile
You can still use full screen
Make the video big
Address primary goal of video
Fewer, bigger interactions
Elegant design and style matter
Make it feel like an app

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Chapters Branching Adaptive Paths
Let viewers navigate directly to
the content that matters most
to them.
Add decision points to have
viewers self select to relevant
content.
Create custom paths through
video that culminate in a
personalized relevant CTA
Example 1
Chapters & Branching
screen recording still image

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Vertical Video Buy Now Button
Take advantage of the vertical
orientation of devices.
Convert viewers into
purchasers while they are
engaged with the video
Example 2
Vertical & eCommerce
screen recording still image

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Questions Surveys Data
Ask lead intelligence questions,
or use quizzes for knowledge
checks
Get real time results from
surveys, let viewers see how
others are interacting
Get rich insight into viewers
with 60% Response Rates to in
video questions
Example 3
Questions & Surveys
screen recording still image

18. HapYak Interactive Video Platform
scalable, standards-based, fully integrated, fully extensible
Calls to
Action
Chapters and
Branching
Polls and
Quizzes
Shoppable
Video
Slide
Synchronization
100,000 interactive videos, 10,000,000 data points per month
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Key Dates
June 13th 2016:
** Apple reported that 75% of users upgraded to iOS 9 in the first 4 months of
availability. We assume the same adoption rate.
iOS 10 announced
BETA releases and revisions
Anticipated general release*
75% of iDevices will be
running iOS 10**
December 2016:
September 14th 2016:
June - August:
31
December
14
September
* Based on previous trend of Apple hardware and software release schedule

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Question & Answer
linkedin.com/company/hapyak twitter.com/hapyakvideo facebook.com/hapyakvideo sales@hapyak.com

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Thank You!
linkedin.com/company/hapyak twitter.com/hapyakvideo facebook.com/hapyakvideo sales@hapyak.com
WEBINARS

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Who gets iOS 10?
Breakdown of supported devices for iOS 10 upgrade
No support for previous versions
of iPod touch
iPod touch 6th generation
iPad mini 2, iPad mini 3, iPad
mini 4
iPad mini 2 and later
iPhone 5, iPhone 5c, iPhone 5s,
iPhone 6, iPhone 6 Plus, iPhone
6s, iPhone 6s Plus, iPhone SE
iPhone 5 and later
iPad 4, iPad Air, iPad Air 2, iPad
Pro (9.7in and 12.9in)
iPad 4 and later