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Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]
- 3. • Brand Association
• Keyword Searches
• Earned Media & Links
Goals
Casie Gillette • @casieg • #adtechsf
- 7. Profile Searches
Content Strategy
#AgChat
Casie Gillette • @casieg • #adtechsf
- 8. Interests
Location Targeting
Photo Therapy
Casie Gillette • @casieg • #adtechsf
- 12. • Use Keyword Data
• Content by Channel
• Create Target Lists
• Get Indexed Faster
Takeaways
Casie Gillette • @casieg • #adtechsf
Hinweis der Redaktion
- Challenges – No branding, No brand searches, No links.
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