The Big Bear Guide to Blogging SEO - Camp Blogaway 2014

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1. Authorship & Rich Snippets
“Claim your Content and Enhance!”

Authorship – Why Should you Care?

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Authorship – Which would you Click-On?
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Authorship & Rich
Snippets– Which Would
you Click-On?
@MediaWyse

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Authorship – So how does this work?
@MediaWyse
SimplyRecipes.com & Elise Bauer Example

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@MediaWyse
Google Structured Data Tool: www.google.com/webmasters/tools/richsnippets

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@MediaWyse
Yoast SEO Plugin: https://wordpress.org/plugins/wordpress-seo/

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Rich Snippets – So how does this work?
@MediaWyse
SimpelyRecipes.com & Elise Bauer Example

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@MediaWyse
Recipe Rich Snippets - https://wordpress.org/plugins/wp-ultimate-recipe/

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@MediaWyse
Recipe Rich Snippets - https://wordpress.org/plugins/wp-ultimate-recipe/
https://www.youtube.com/watch?v=ePd2TFCw8aw

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@MediaWyse
Recipe Rich Snippets – So what about on Blogger?
“In order to generate a Rich Snippet in Google, Blogger owners
must physically mark-up their content with the name of the dish,
a photo, and how long it takes to make.” – Google Support

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@MediaWyse
Recipe Rich Snippets – So what about on Blogger?
1. Visit http://schema.org/Recipe and familiarize yourself with recipe markup.

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@MediaWyse
Detailed Schema.org CHEAT SHEET from Ann Smarty!
http://www.slideshare.net/seosmarty/schema-cheatsheet

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Authorship: Rel=Author vs Rel=Publisher
@MediaWyse

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Authorship: Rel=Publisher in the Wild
@MediaWyse

Authorship: In the Wild
Case Study: http://ChristyMajors.com/

Authorship: In the Wild
https://plus.google.com/113922244569196143254
https://plus.google.com/113922244569196143254?rel=author
Case Study: http://ChristyMajors.com/

Authorship – Step-by-Step Review:
1. Set-up a Google+ Account – Make sure you
use a real photo AND that your name
matches your byline.
2. Link your Website/Blog to your Google+
Profile via the link
plus.google.com/yournumber/?rel=author
3. Link to your Website/Blog from your
Contributor section.
4. Verify your on-domain email address by
visiting https://plus.google.com/authorship
5. Wordpress Bloggers can automate Authorship & Rich Snippets. We
recommend the Yoast SEO Plugin, All-in-One Schema Rich Snippets, and
WP Ultimate Recipe.
6. For Google BlogSpot users, under your Settings menu click-on Connect to
Google+ and you’re done. Google does the heavy lifting.

Authorship – Troubleshooting
Authorship verified DOES NOT guarantee that
authorship will show up in Search. That is
determined by multiple algorithmic
factors including the author, the query,
and the site of the claimed authorship!
3. Google Webmaster Support Most Frequently-Asked-Questions Resource:
http://bit.ly/1kPK1zo
4. Google Webmaster Support Structured Data Help Forum: http://bit.ly/1pkq34c
1. Infographic Troubleshooting Guide courtesy
of WidgetWare.com - http://bit.ly/1niKbBR
2. Authorship & AuthorRank Google+
Community: http://bit.ly/1h0eNnU

Authorship = Author Rank?

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Authorship vs. AuthorRank
@MediaWyse

AuthorRank: What can you do?
Best Practices that “may” or “may not” help you better
position yourself for the “eventual” rolling-out of
AuthorRank!
3. Build up your Personal Brand Authority: Make it easy for Google to find and
recognize you as an AUTHORITY in your niche.
4. Seek out and Engage Influencers on your personal social networks.
Communicate value to these influencers to SPREAD your message!
1. Create, high-quality, authoritative, kick-ass
content that you share on your Google Plus account.
2. Be SELECTIVE of the sites on which you publish.
Are they high-quality? Do they have inherent domain
authority? Who else is publishing on the domain?

2. Blogging SEO
“Make it easy for Google to rank you!”

Blogging SEO = KISS Method

Blogging SEO: On-Page Best Practices
1. Title Tags are THE most important SEO
Metric: 65-70 Characters Max. Use your Blog
Post Titles and put your Blog name at the
END.
2. Fill-out a Custom 155 Max META
Description (that’s what Google Displays) .
Describe your blog post or article. Write for
the user, not the search engine!
3. Fill-out both the Alt Tags and Title Tags on
all your post images.
4. Each Post you write should have ONE H1 tag. You can have as many H2-H5
tags as you like. But only ONE H1 tag!
5. Use Post Slugs for your Post Titles – Shorter Titles have higher CTR rates!
6. Automate on-page SEO with the Yoast SEO or All-in-One SEO Plugins.

Blogging SEO: Google Blogger Best Practices
1. Add a Custom Home Page Description: Add
a site description under Settings > Search
preferences. This is what will pop-up when
someone searches for your site. (150
Characters Max)
2. Fill-out a Custom 155 Max META
Description (that’s what Google Displays) .
Choose Enable Search Description on all your
posts.
3. Swap your Post Titles: Blogger puts your
Blog name first. Get your POST name first:

Blogging SEO: Find Hot Content in your Niche!
www.BuzzSumo.com

Blogging SEO: Blog Title Idea Formula
1. Generate quality blog post titles with the following:
"What [EXAMPLE] can Teach you about [SUBJECT]"
"Lessons on [SUBJECT] from [EXAMPLE]"
"Why is [SUBJECT_A] more effective than [SUBJECT_B]"
"Top ways [EXAMPLE_A] is better than [EXAMPLE_B]“
This is pretty simple. [EXAMPLE] can be anything or everything,
whereas [SUBJECT] is very specific. For results, make your
[EXAMPLE] as unrelated as possible to your [SUBJECT].

Blogging SEO: Post Title Tool Generators
1. Generate quality blog post titles with the
following:
Portent Content Idea Generator:
http://www.portent.com/tools/title-maker/
HubSpot Blog Topic Idea Generator:
http://www.hubspot.com/blog-topic-generator
Content Forest Title Tool Generator:
http://titletool.contentforest.com/

Blogging SEO: Make it Shareable!

Blogging SEO: Make it Fast!

Google wants pages to load in LESS than 3-seconds, on-average, for
full Algorithmic benefit!

Google Page Speed Tool: Go check your Blog right now!
https://developers.google.com/speed/pagespeed/insights/

Blogging SEO: Google Webmaster Tools
Google Provides you a TON of Info on your site!
https://www.google.com/webmasters/tools/

Blogging SEO: Google Webmaster Tools
“How to Verify your Site with Google” – Watch this Video!
http://youtu.be/wBAccFPnoeg

Blogging SEO: Recommended Plug-ins
1. Best SEO Plugin: Yoast SEO
https://wordpress.org/plugins/wordpress-seo/
2. Best Social Share Plugin: Digg Digg
http://wordpress.org/plugins/digg-digg/
3. Best Commenting Plugin: Disqus
http://wordpress.org/plugins/disqus-comment-
system/
4. Best Page Speed Plugin: Quick Cache
https://wordpress.org/plugins/quick-cache/
5. Best Recipe Plugin: WP Ultimate Recipe
https://wordpress.org/plugins/wp-ultimate-recipe/
6. Best Schematic Plugin: WP Ultimate Schema Rich Snippets:
https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/
7. Best Related Posts Plugin: nRelate Related Content:
https://wordpress.org/plugins/nrelate-related-content/screenshots/

3. Link Building for Bloggers
“Is your site a linkable resource?”

Google Link Building Targets & Victims:
Directory Submissions
Blog Comments
Mass Guest PostingArticle Directories
Advertorials
Reciprocal Links
Social Bookmarking
Widget Links
Spun Content
Paid Links
Anchor Text Rich
Links
Design by Links
Press Releases
Web 2.0 Links
Forums

So what does Google want?

The 4 Tenants of Google-Friendly Links:
1. Does the link provide clear value to
the user?
2. Is the link niche-relevant and worthy
of Google consideration?
3. Does the link actually get clicked and send some measureable
form of trackable analytics traffic?

The 4 Tenants of Google-Friendly Links:
And most importantly….
4. Was the link given or “earned”
freely?

What is “Evergreen” Content?

Evergeen Content BEST Practices:
1. Update the Content regularly. Shoot for twice a year!
2. Make it Shareable.
3. Outreach: Pinterest, SMO Channels, Follower Wonk,
ZoomProfiler etc.
4. Promote: Paid Stumbles, Facebook Ads, Promoted Tweets,
Google Adwords
5. Syndication: Outbrain, Taboola, Zemanta – “Pay for Awesome”
- eyeballs

Evergreen Content = TONS of Links!

Find Food Blogging Link Opportunities
Find Food-Related Link Opportunities
with Google Search Operator
searches:<food blogging> + “recommended resources”/”suggested resources”
<food blogging> + “useful resources”/”interesting resources”
<food blogging> + “favorite resources”
<food blogging> + “recommended sites”/”suggested sites”
<food blogging> + “useful sites”/”interesting sites”
<food blogging> + “favorite sites”
<food blogging> + “recommended websites”/”suggested websites”
<food blogging> + “useful websites”/”interesting websites”
<food blogging> + “favorite websites”
<food blogging> + inurl:links/resources
<food blogging> + inanchor:links/resources
Change Keywords out to generate expanded link queries:
<food>, <recipes>, <food blogs>, <food bloggers>, etc.
Browse 10,000 URL Operator Strings here: http://bit.ly/1dvVyx5

Some Final Thoughts
 Authorship is MANDATORY for bloggers!
 Author-Tied content will be ranked higher!
 Basic blogging SEO comes down to the
use of the KISS Method.
 Faster blogs rank higher in Google!
 Use Google Operator searches for HUGE link opportunities!
Blogging is a Marathon not a Sprint!
 The BEST link building blog vehicle is
Evergreen Content!

And Remember this about Blogging…

The Big Bear Guide to Blogging SEO - Camp Blogaway 2014

The Big Bear Guide to Blogging SEO - Camp Blogaway 2014

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