CascadiaNow! presents an overview of branding, marketing, logos, and publicity for small nonprofit organizations in general, and the events they run in particular.

1. Publicity for Events and Organizations

2. Contents
1. Branding
a) Mission statement
b) Elevator pitches
c) Colors and images
2. Events
a) Names
b) Messaging
c) Storytelling
d) Media
e) Team efforts / Friends
f) Social advertising
3. Long-term strategies
a) Keeping it fresh
b) Building relationships
c) Final thoughts

3. Start with your brand

4. Mission statement:
CascadiaNow! cultivates a resilient and inclusive Pacific
Northwest community

5. Short, Medium, Long
Short:
CascadiaNow! cultivates a resilient and inclusive
Pacific Northwest community
Medium:
CascadiaNow! cultivates a resilient and inclusive
Pacific Northwest community by amplifying
positive impacts across the bioregion and
educating Cascadians about Cascadia.
Long:
CascadiaNow! cultivates a resilient and inclusive
Pacific Northwest community by sponsoring
projects that provide positive impacts, and
educate Cascadians about the culture and
environment of Cascadia.

6. Use recognizable colors and images

7. Events

8. Come up with a catchy event name

9. Get your event messaging down

10. Tell a personal story
Talk about who benefits from your
event
Make it relatable
People want to identify with
“someone like me”

11. Use the media

12. Make it a team effort

13. Recruit friendlies

14. Step by step: Buying ads on Facebook
1. Create event 2. Choose “get more responses.”

15. Step by step: Buying ads on Facebook
3. Choose the campaign style 4. Name your campaign and “continue”

16. Step by step: Buying ads on Facebook
5. Choose a location. 6. Refine your targeting

17. Step by step: Buying ads on Facebook
7. Review targeting 8. Set your budget

18. Step by step: Buying ads on Facebook
9. Create ad

19. Long-term strategies

20. Keep it fresh

21. Build relationships

22. Final thoughts
It takes time
Keep doing things
Inspiration is everywhere

23. Thank You