Caruso Strategic Alliance team shared their Glas Box Experience case studies.

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Case Studies | The Glass Box Experience at The Grove
THE GLASS BOX EXPERIENCE
CASE STUDIES

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Case Studies | The Glass Box Experience at The Grove
Introduction to Caruso Affiliated ENTERTAINMENT: TELEVISION
When Starz network wanted to highlight the amazing talents
of the costume designers for its notable series – Outlander - it
curated an exhibit titled, “A Tartan Affair to Remember.” Starz
chose The Grove and its Pacific Theatres – the second highest-
grossing theater in the country – to reach an audience
passionate about the industry.
Featuring everything from custom-designed Scottish plaids to
British redcoats, the special exhibit included costumes from
the first season, created by costume designer Terry Dresbach.
The limited-run, public exhibit was displayed inside The Glass
Box Experience in The Park. Executive Producer Ronald D.
Moore unveiled the exhibit in a dramatic “curtain opening”
moment for the media and a packed park of fans.
The display complemented a very special in-store appearance
and Q&A with Outlander author Diana Gabaldon at the Grove
Barnes & Noble.
The event attracted local and industry media coverage across
weeklies and bloggers.
STARZ
PUTS ITS
OUTLANDER
COSTUMES
INSIDE THE
BOX
Case Studies of Collaboration

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Case Studies | The Glass Box Experience at The Grove
Introduction to Caruso Affiliated RETAIL EXPERIENCE
What do Chanel Iman, Kylie Jenner and Vanessa Hudgens all
have in common? Besides being beautiful young ladies, they're
all really into Schutz.
When Schutz wanted to “pop” in Los Angeles before opening
its first official boutique on Beverly Boulevard, the Brazilian
shoe brand known for unapologetically sexy footwear created
its first-ever pop-up shop at The Grove.
Schutz customized the The Glass Box Experience to include a
storage area, video wall, 3-D logos on all four sides and built-
to-fit shoe cubicles backlit for perfect displays.
Throughout the month, Schutz experienced expectations-
blowing sales, fashionable press and tons of consumer buzz.
SCHUTZ SHOES
BUILDS BUZZ
FOR ITS
LA DEBUT
Case Studies of Collaboration

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Case Studies | The Glass Box Experience at The Grove
THANK YOU