This document provides guidance on getting a local business found on Google through local search optimization. It discusses why local search is important, what local search results look like, considerations for different business types like individual practitioners or businesses with multiple practitioners at one location. It also outlines tools to use for local search optimization like Google My Business and websites, as well as how to find additional support and the importance of local search keywords and reviews.

1. Getting Your Business
Found on Google
Leased office suites

2. About Me
● Navy
● DoD
● Local Search Marketing
● WordPress websites

3. Agenda
● Why you care
● What it looks like
● What’s specific to your situation
● What are the guidelines
● How you get it done
● How to find help
● Wrap it up

4. Why you care
63.2% “Google” a business
after receiving a referral

5. What it looks like
Local search
Local offices
Brand search
Nearby city search

11. What’s specific to your situation
Individual practitioners (e.g. doctors, lawyers, real estate agents)
Doctors, dentists, lawyers, financial planners, and insurance or real estate agents all are individual practitioners. Pages for practitioners may include title or
degree certification (e.g. Dr., MD, JD, Esq., CFA).
An individual practitioner should create his or her own dedicated page if:
He or she operates in a public-facing role. Support staff should not create their own page.
He or she is directly contactable at the verified location during stated hours.
A practitioner should not have multiple pages to cover all of his or her specializations.
Multiple practitioners at one location
If the practitioner is one of several public facing practitioners at this location:
The organization should create a page for this location, separate from that of the practitioner.
The page for the practitioner should be titled with name of the practitioner only, excluding that of the organization.
Solo practitioners belonging to branded organizations
If a practitioner is the sole public-facing one at this location and represents a branded organization, the practitioner page should not be separate from the
organization’s page. Instead, create a single page, titled using the following format: [brand/company]: [practitioner name].
Acceptable: "Allstate: Joe Miller" (if Joe is the sole public-facing practitioner at this Allstate-branded location)
https://support.google.com/business/answer/3038177?hl=en

12. Tools to get it done
Google My Business
Your Website
Your Internet Profile (consistent Name,
Address, Phone number)
Moz Local
BrightLocal

13. How to find help
Google support
Local Search Marketing agency

14. Wrap it up
Local search keywords
Reviews

15. Questions
Thank you!
Tony Leary
Cartography Marketing
cartographymarketing.com