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4 Ways Telecoms are Using GIS & Location Intelligence.pdf

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4 Ways Telecoms are Using GIS & Location Intelligence.pdf

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In this webinar Helen McKenzie and Carmen de la O Millán explain how geospatial solutions can optimize telco operations and create new revenue streams, drawing on CARTO and Google Cloud’s collaborations with customers such as Telus and Vodafone.

In this webinar Helen McKenzie and Carmen de la O Millán explain how geospatial solutions can optimize telco operations and create new revenue streams, drawing on CARTO and Google Cloud’s collaborations with customers such as Telus and Vodafone.

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4 Ways Telecoms are Using GIS & Location Intelligence.pdf

  1. 1. Helen McKenzie | Carmen de la O Millán | CARTO 4 Ways Telecoms are Using GIS & Location Intelligence
  2. 2. Helen McKenzie Geospatial Advocate Carmen de la O Millán Solutions Engineer
  3. 3. CARTO — Unlock the power of spatial analysis Coming up! 1. What is Location Intelligence? 2. Spatial Data Science for Telcos 3. How does CARTO help businesses solve spatial problems? 4. CARTO Live!!
  4. 4. What is Location Intelligence?
  5. 5. CARTO — Unlock the power of spatial analysis Most organizations are missing an opportunity... TREND 80% of all data collected has a location component 10% used to power business decisions
  6. 6. CARTO — Unlock the power of spatial analysis The problem: I need to advise whether we need to improve broadband speeds in Washington, D.C. The approach: I’m going to investigate upload and download speeds for the district. With or without Location Intelligence? Via Unsplash by Gabriel Sollmann
  7. 7. CARTO — Unlock the power of spatial analysis The insights: Both upload and download speeds are higher than what is deemed “good.” The outcome: We don’t need to worry about service improvement in Washington, D.C. Without Location Intelligence
  8. 8. With Location Intelligence
  9. 9. CARTO — Unlock the power of spatial analysis The outcomes: ● D.C. actually could benefit with some targeted service improvements as many areas have below “good” upload and download speeds. ● The next steps would be to enrich this analysis with population, workplace population and footfall to work out where needs better service (but Downtown would be a good bet!) With Location Intelligence
  10. 10. Spatial Data Science for Telcos
  11. 11. CARTO — Unlock the power of spatial analysis Market-leaders in Telecom use CARTO:
  12. 12. Solving spatial problems for Telco businesses Network Planning Geomarketing Smart Cities & IoT Network Monitoring
  13. 13. Aim: to modernize their geospatial tech stack to manage large amounts of coverage data with a solution that enabled self-service, up-to-date analytics ● Seamlessly ingest and analyze a wide range of wireless network data streams directly in the cloud ● Integrate their spatial analysis with existing software and tools like BigQuery Tiler ● Scale their analysis and quickly deliver rich coverage insights, saving hours of time each week
  14. 14. How does CARTO help businesses solve spatial problems?
  15. 15. CARTO — Unlock the power of spatial analysis Why? Why are there gaps in our customer base? Does this relate to infrastructure, service, demographics, marketing… You need to use an LI Platform Where? Where are there gaps in our Telco customer base? You’re likely using a BI platform
  16. 16. Before... Data couldn’t be accessed on the cloud. Organizations need to access via specialized platforms and databases. Analysis had to be performed via typically desktop-based GIS software. Therefore Location Intelligence has been limited to specialists.
  17. 17. Enter CARTO CARTO is a cloud-native Location Intelligence platform. Our mission is to empower our users with the best data and tools to unlock the power of Geospatial. We want to democratize access to Location Intelligence, so it’s not just for the specialists.
  18. 18. CARTO extends BigQuery, enabling Google Cloud customers to unlock the power of spatial analysis - turning location data into business outcomes for a wide range of use cases
  19. 19. CARTO Workspace Dashboards & Data Management Data Observatory Analytics Toolbox React Maps API Layer (Import, Authentication, Maps, SQL, Location Data Services) Cloud Dataflow + geobeam Application Layer Application Development SDK CARTO Solutions Vertical Specific Solutions Ingest data using GCP Tools Lightweight API Layer Complete Spatial Analytics & Visualization Toolkit BigQuery x CARTO Leverage BigQuery’s native GIS functions along with CARTO’s Analytics Toolbox for tiling, location data services, data enrichment, spatial indexing, and more. All computing happens in BigQuery.
  20. 20. Where CARTO Adds Value Connectivity CARTO connects to the cloud data warehouse, tools, and services you already use to simplify your workflow. Premium Data Access over 12k datasets from our Data Observatory! We vet providers to provide you with the highest-quality, most accurate and relevant data globally. Build, Visualize & Share Browser-based analytics & visualization platform. In-app analysis with SQL and no-code options available; no prior GIS experience needed! Solve problems Our Analytics Toolbox and Python-based CARTO-frames make fast, automated and iterative analysis of Big Data easy. End-to-End Offering Get access to our whole tech stack with an Enterprise license: APIs, connectors, libraries, Python, SDKs, location data services.
  21. 21.  CARTO Live!
  22. 22. Rollout & Deployment Monitoring and Management Planning, Optimization and Strategy ● Maps used for site installation and field work management ● Iterative coverage maps ● Seamless information sharing between field team, planning staff and management ● Detect poorly performing areas and infrastructure, with geolocation data enabling optimized response ● Drive growth to new markets and roll out new products ● Analyze and share data and insights on coverage, site information and demographics ● Geomarketing, Data Monetization How can Location Intelligence help with Network Management?
  23. 23. Remote rural areas: how many people are NOT covered by 5G ? Network Planning & Strategy Builder map Workflows (Beta)
  24. 24. How can you handle large raster maps with cloud native analytics? Coming soon!
  25. 25. Get in touch! hmckenzie@cartodb.com | @helenmakesmaps | comillan@cartodb.com

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