@rebecca_curtis #begoodbesocial 17/3/16, Glasgow

1. Online Giving
Tools and tactics to improve your
online fundraising
Rebecca Curtis-Moss

2. @rebecca_curtis | #begoodbesocial

3. 5f5
@rebecca_curtis | #begoodbesocial

4. @rebecca_curtis | #begoodbesocial

5. @rebecca_curtis | #begoodbesocial

6. @rebecca_curtis | #begoodbesocial

7. @rebecca_curtis | #begoodbesocial

8. @rebecca_curtis | #begoodbesocial

9. @rebecca_curtis | #begoodbesocial
App: Quick

10. @rebecca_curtis | #begoodbesocial

11. @rebecca_curtis | #begoodbesocial

12. @rebecca_curtis | #begoodbesocial
Website: Canva

13. @rebecca_curtis | #begoodbesocial

14. @rebecca_curtis | #begoodbesocial

15. @rebecca_curtis | #begoodbesocial

16. User generated content
@rebecca_curtis | #begoodbesocial

17. @rebecca_curtis | #begoodbesocial

18. @rebecca_curtis | #begoodbesocial

19. • Post regular updates
• Make sure your online giving page is
personalised
• Add value with photos and videos
• ‘Pin’ your online giving page to the top of
your Facebook profile
• Ask for donations at the right time
Top tips for your fundraisers:
@rebecca_curtis | #begoodbesocial

20. ‘Twitter isn’t
the point.
Relationships
are the point’
Marc A Pitman
@rebecca_curtis | #begoodbesocial

21. @rebecca_curtis | #begoodbesocial

22. Social Media Rule of Thirds
• ⅓ of your social content promotes your
organisation and generates sign up’s/
donations.
• ⅓ shares ideas and stories from thought
leaders and likeminded charities.
• ⅓ is based on personal interactions with
your supporters, building the unique ‘voice’
of your charity.
@rebecca_curtis | #begoodbesocial

23. @rebecca_curtis | #begoodbesocial

24. @rebecca_curtis | #begoodbesocial

25. @rebecca_curtis | #begoodbesocial

26. @rebecca_curtis | #begoodbesocial

27. @rebecca_curtis | #begoodbesocial

28. @rebecca_curtis | #begoodbesocial

29. @rebecca_curtis | #begoodbesocial

30. @rebecca_curtis | #begoodbesocial

31. Top tips:
1. Test your titles
2. Personalise every email
3. Use minimal words for
maximum impact
4. Make it media-rich and
mobile responsive
@rebecca_curtis | #begoodbesocial

32. @rebecca_curtis | #begoodbesocial

33. Want to know more?
• Facebook groups: ‘Third Sector PR & Comms Network’;
‘Fundraising Chat’; ‘Facebook & Instagram for Social
Good’
• Twitter: @JGCauses; @howardlake; @ThirdSectorLab;
@zoeamar
• Blogs: Hootsuite (plus free webinars); Just Giving;
Fundraising UK
• Email: Fundraising UK; Institute of Fundraising Scotland
• Digital Meet Up, Edinburgh: Twitter @EdDigiMeetup
• Apps: Over, PhotoFunia, PhotoCollage, Vine, Viva Video
• Websites: Canva, Vengage & Piktochart (graphics and
infographics)
@rebecca_curtis | #begoodbesocial

34. Thanks for listening!
Email: r_curtis@live.co.uk
Twitter: @rebecca_curtis
LinkedIn: Rebecca Curtis-Moss
Thanks to Ross McCulloch (Third Sector
Lab); Howard Lake (Fundraising UK);
Catherine Miles (Anthony Nolan
Foundation); Adrian Salmon (Grenzglier);
Kirsty Marrins (Freelance); Dawn Newton
(Freelance) and Sonia Mullineux (University
of Edinburgh)
@rebecca_curtis | #begoodbesocial