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#WVCA12
Social Media From
 Walking to Running
Tommy Clifford


Carrie Keenan


Brenda leopold




                 #WVCA12
Session 1 Overview
Determine Social Media's Function for Org
Establish Metrics for Success
     Recruit Volunteers
     Promote Fundraising Events

     New Communication Channels

     Generate Website Traffic




                                        #WVCA12
Session 1 Overview
       Determine Tools
       Blog

       Facebook

       Twitter

       YouTube




                  #WVCA12
Session 1 Overview
Write Your Plan
 Approved Content Ideas

 Posting Frequency

 Methods of Listening

 Structure for Responding

 Strategies for Audience Growth

 Address Privacy & Security




                                  #WVCA12
Identified a Community




                        #WVCA12
Who Owns This?

       One Person Held Accountable
          Fully Trained in Goals of Org
          Must be Fully Committed
          Role Must NOT be an

          afterthought




                          #WVCA12
Who Owns This?



       Know Your Community
         Social Media Offline Events
         Hashtags
         Online Chats




                        #WVCA12
Build a Social
Media Calendar




             #WVCA12
What Channel?




            #WVCA12
How Often?

     Twitter


       Facebook

           Blog
        YouTube

               #WVCA12
Where to Find
       Content?
RSS Feeds
Organic Posts
 Events
 Fund Raisers
 Member Stories
 Achievements

Share Others


                  #WVCA12
How To Post
      Twitter 140 Characters

      Facebook up to 400 ch.

      Blog Posts unlimited




                   #WVCA12
Rinse and Repeat
   Consistency

     Quality

   Community


                 #WVCA12
Questions?



             #WVCA12
Thank You!




             #WVCA12

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Social Media From Walking To Running WVCA