How to Use Recruiter for Talent
Market Mapping to Identify More
Right-fit Candidates
LinkedIn Recruiter Webinar

Caroline McDonald
Customer Success Manager
LinkedIn Talent Solutions
Sara Ramirez Morales
Customer Success Manager
LinkedIn Talent Solutions
Your Hosts

Why Map the Market?
Your Senior Leadership
Your Hiring Managers
Your Team
You

Why Map the Market?
Help your senior leaders to understand who your true talent competitors
are in the market to assist with the creation of robust talent attraction and
retention strategies.
Help your hiring managers to make data driven decisions thus reducing
business disruption, time to fill, and increase quality of hire.
Improve your team’s readiness to source talent across critical skills by
identifying the size, experience and location of talent pools in your
industry.
Add greater value to the business by showing that you have your finger
on the pulse, elevating your position as a trusted advisor and true
business partner.

Build Awareness About Your Target Talent Pools
Using Search Insights
By using LinkedIn
Recruiter’s Search
Insights, you can increase
your own understanding
of your target talent,
provide your team with
insights about the market
for talent, and be a
strategic advisor for your
company.

Scenario 1 – Internal Market Mapping
You’d like to map your internal talent as you have a project need
coming up and you want to know who you can reach out for expertise
and assistance.
Current
company
Location Skills
LinkedIn
Sydney OR Melbourne OR
Singapore OR Hong Kong
Project Management

Scenario 2 – External Market Mapping
Job Title Location Skills
Sales manager Perth
New Business
Development
By working with your business leaders, you’ve identified a demand for
experienced sales managers to meet growth plans in a new region, Perth.
Years of
experience
+10 years of
experience

Scenario 3 – Follower Segmentation
You want to assess the follower base that you’ve built aligns
to your hiring needs
Company
Followers
Location
LinkedIn
Australia OR New
Zealand

Scenario 4 – Alumni Analysis
Companies: Past
Not Current
Skills Tags
LinkedIn Project Management Contingent Worker
You want to re-engage project managers who have worked for
your company previously

Additional Resources
 Video: Get a high level overview and tour of Recruiter’s Search Insights experience here (3 mins)
 Tip Sheet: Get Quick Insights into Your Target Talent Pools (download)
 Tutorial: Meet the New Search Insights Experience (3 mins)
 Find out more here: http://lnkd.in/productupdates (download)
 To learn more: lnkd.in/learningcenter
Q&A