An overview presentation of the Results Map, an innovative tool designed to help align corporate and communications objectives through thoughtful, high impact communications strategies. Connect with Caroline Kealey at Ingenium Communications: WEBSITE: http://www.ingeniumcommunications.com TWITTER: @CarolineKealey SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/

2. Moving away from an activity-based model
FOCUS COMMUNICATIONS ON
DELIVERING RESULTS

3. STRATEGY
The art and science of directing a systematic plan of action to achieve a specific result

4. Objectives > Evaluation RESULTS

5. Start with the end in mind
What does success look like?
PLAN

6. Communications > The Organization
DRIVING ALIGNMENT

7. Turn information into insight

8. IMPLEMENT
Use strategy to design the tactical mix

9. Communication is about the message

10. Integrating Mediating Coaching
COMMUNICATIONS LEADERSHIP

11. Identify what you need to know > Indicators
...and how you’ll know it > Measurement
EVALUATE

12. THE CHALLENGE
Finding an evaluation model that maps to our business

13. EVALUATION FRAMEWORK
360° Perspective on Indicators of Performance

14. RESULTS
CORPORATE COMMUNICATIONS
Achieving Positive Change

15. RESULTS MAPTM

16. www.ingeniumcommunications.com 613.729.1721
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17. Want to become a communications rock star? Get started
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worksheets, samples and case studies covering the full spectrum
of communications, the Handbook is your ticket to stardom.
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