2. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
I have chosen to create a music video for Party Rock Anthem by LMFAO, which
is within the pop/hip-hop genre.
I have used lots of dance scenes, which is a typical convention of an upbeat pop
video.

3. However, I have also challenged these conventions as pop videos
usually include glamorous settings and costumes. I have chosen to
challenge this convention as I wanted to create Paul as an
ordinary, everyday kind of character – not typical pop star material
– as this would appeal to the audience as it would be refreshing
and different to watch as everyone is so used to seeing perfectly
groomed pop stars in a beautiful setting, and also makes the video
seem more down to earth. The setting is so ordinary that it
highlights the bizarreness of the situation taking place in the video
and makes it seem more strange and comical.

4. How effective is the combination of your main product and
ancillary texts?
I think that my ancillary project

5. What have you learned from your audience feedback?

6. How did you use media technologies in the construction
and research, planning and evaluation stages?