Overview of the latest thinking in marketing and audience development for the cultural sector. Developed and delivered by Heather Maitland in association with Audiences North East.
13. But they don’t take our word for it Data firm Jupiter found that 77% of online shoppers are using reviews and ratings when making their purchasing decisions
23. Innovate 72% of marketing executives said the resources they put into innovation will be sustained or increased in 2009
24. Insight 39% of marketing executives say that their spend on market research will increase
25. Do what works The trend gurus all say that return on investment will become all important – so you need to know what works
26. Keep existing customers More resources will be focused on building relationships with customers and on making the most of customer data
27. Customer satisfaction Keeping customers depends on how happy they are – marketers will be striving for better dialogue with them to resolve problems quicker
34. Engaging and empowering the people Asking for $25 contributions The total? $500 million Using the internet to register new voters Enlisting supporters to create their own campaigns on social networking sites: the YouTube election “ At homes”
55. So, be nice to your customers….. They’ll be extra-appreciative in these troubled times They won’t forget They’ll tell other people about you They’ll be more willing to collaborate And working for a company with a caring, generous mindset can actually be good for your soul, too :-)