As part of Epsilon’s Loyalty Evaluation and Design (LEAD) framework, we use the 5 C’s of loyalty strategy - competition, culture, company, cost-benefit, and customer – to assess critical components and inform the loyalty design recommendations to form an ideal loyalty experience for brands and their customers.
10. The 5 C’s of
the Loyalty
Strategy
Loyalty members can spend up to
3x more with your brand than non-
members.
So how do you create a loyalty
experience that keeps your
members engaged, happy and
coming back for more?
CUSTOMER
COMPETITION
COMPANY
COST-BENEFIT
CULTURE
THE 5 C’S OF THE
LOYALTY STRATEGY