Carole Lotito

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Energetic marketing generalist--passionate about technology--and known for success in a variety of B2B and B2C service industries. Social media and Internet pro. Google Analytics Certified. >>Creator and provider of integrated marketing and communications strategies and programs >>An inspiring leader with hands-on understanding of the tactics that support every great marcom plan >>Digital and print advertising expert--half a career spent marketing digital and print advertising--the other half buying it Portfolio: www.brightsidesmarketing.com • carole.lotito@gmail.com • (201) 294-7309

social media millennials marketing strategy marketing communications nonprofit marketing tactics social service inner city hackensack nj greater bergen community action smartphones head start preschool low-income personas #jerseycity #socialservices #brunswickestates magazines ad sales retail newspapers alumni outreach digital email

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Carole Lotito

Goals and Challenges of a New Marketing and Communications Department at a Nonprofit

GBCA

Social Service Agency Programs and Services

Meeting Millennials Where They Live--Online. Focus on digital engagement: Marketing

201 Neiman Marcus