Learn how the two SEO tools SEMrush and Google Keyword Planner differ in terms of feature and power.
Read the full blog post here: http://carminemastropierro.com/semrush-vs-google-keyword-planner/
2. Keyword are important
Keyword research is crucial for the success of any website and it’s SEO.
Using the right phrases will generate organic traffic that can convert to sales
and clients.
3. MarkGrowth even found that the ROI of SEO continues well
beyond after a campaign finishes.
4. But, so many businesses don’t properly research keywords and do
you know why?
They aren’t using the right tools!
5. With so many keyword research services on the market, it can be
hard to settle on just one.
Today I’ll be comparing two I use practically daily, SEMrush vs
Google Keyword Planner.
6. SEMrush was launched back in 2008 but gained tons of popularity
within the last couple of years.
They are a full SEO suite that provides backlink analysis, keyword
research, traffic evaluations and more.
7. They’ve earned the following awards for their great service:
● Best SEO Software Suite Award presented by the European
Search Awards in 2017
● Best SEO Software Suite Award presented by the US
Search Awards in 2017
● Best Software Innovation Award presented by the UK
Search Awards in 2017
8. IS SEMRUSH ACCURATE?
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One concern that commonly arises with SEMrush and any SEO tool for that
matter is accuracy.
You don’t want to receive the wrong information, since you’ll implement it on
your website.
9. SEMrush is accurate, but by no means 100% perfect. I’ve used it many times on my
own web properties to only see information that was clearly incorrect.
For example, Google Analytics would claim that my traffic was 100 users per day, but
SEMrush would say a much lower number.
9The truth
11. But, some of their other information like backlinks I have found to be very
accurate. The same goes with keyword rankings.
You always have to remember that tools like these scrape data from search
engines, they aren’t the search engines themselves, right?
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13. SEMrush does offer a free account to get a feel for the platform and to determine
if it’s a right fit for your needs.
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14. What you get out of it
With a free account, you will receive the following features:
● 10 searches per day: Search up to 10 different reports for any
websites in a 24 hour period.
● 10 results per search: You can only view the top 10 keywords you
rank for, 10 backlinks you have, etc.
● 1 project limit: A project is essentially a domain. This project can be
saved and contains all of the information you want to know about
specific website.
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18. Indepth keyword research
SEMrush has a great keyword research tool that displays a website’s top
keywords, their positions, how much traffic they drive, and more.
I love using this for discovering which keywords deliver the most results to my
website’s and then optimizing those pieces of content.
It also gives me a good idea of what topics perform the best.
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21. Backlinks are still one of the
most important ranking
factors for any website.
To keep tabs on your link
profile, SEMrush has an
insightful backlink analysis
feature.
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24. Dishing out $99 per month or more can be quite costly for some
entrepreneurs.
But, think of it as an investment. You're going to pay that
subscription and gain priceless information on your business.
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27. What is Google’S Keyword Planner? 27
Google's Keyword Planner is a part of the Adwords PPC platform. While it can be used to discover keywords for paid
campaigns, it's also excellent for organic search.
It's completely free to use and has been around for almost two decades. Adwords began in 2000 with only a few hundred
advertisers, but has grown to account for 95% of Google's revenue.
28. Is it accurate? 28
This is the biggest benefit of using a keyword tool straight from Google
-- the data is extremely accurate.
They are pulling it from their servers, after all.
Have you ever seen what they actually look like? It's nuts!
33. 33
There's no traffic analysis, backlink breakdown, or fully fledged
website reports.
This can be a good thing or a bad thing, depending on what you
require.
As you can see from the screenshot above, the UI is clean and it's
easy to understand what you're reading.
In the top right, you can set different time frames and even
download all of the keyword results as a CSV.
34. SEMrush vs Google Keyword Planner verdict 34
If you're looking for a tool to find new keywords to rank
for, Google should be your go-to.
For those that require a full marketing suite, you will find
much more benefits opting for SEMrush.
