3. Writing headlines
Headlines might be the most important part of
your copy.
As a matter of fact, eight out of ten people
only read the headline.
We’re all guilty of this at some point, but it’s
much more common than you think.
We’ve become a culture of skimmers.
Practicing writing them is one of the most
effective daily copywriting exercises for this
reason.
This exercise is very simple. Just perform the
following steps:
1. Write the initial headline you’d like to
use. It doesn’t have to be perfect.
2. Begin writing as many variations of the
headline as possible.
3. Repeat!
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4. Writing headlines
You may come up with ten, twenty, or fifty
different ideas doing this.
Let it flow onto paper. (Or keyboard, most
likely!)
It’ll look something like this:
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6. Re-write ads
Gary Halbert. Joseph Sugarman. David Ogilvy.
Those are just a few of the copywriters and
advertisers who changed the world of business
forever.
We use their strategies today whether we realize
it or not.
Re-writing their advertisements allows you to
break down their thinking, techniques, and see
first-hand how they structure copy.
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7. Re-write ads
One of the best ways to practice this
exercise is to visit Swiped.co and search
for your favorite advertisers.
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9. Write faster
Have you ever hit writer’s block?
Yep, we’ve all been there.
Wanna know the cure?
Writing as fast as humanly possible.
This copywriting exercise will increase how fast
you write without sacrificing quality.
And—as I mentioned earlier—writing quickly
uses the creative and emotional part of the
brain.
Editing after is when you can polish the
structure, syntax, logical flow, etc.
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10. Write faster
Try using a words-per-minute tool like
TypeRacer.
It will place text on the screen that you
have to type while recording your WPM.
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12. Get feedback from writers
Two minds are better than one!
Sharing content and copy you write is an amazing way to get
feedback, ideas, and inspiration.
Others will often see improvements and flaws in your writing that
you don’t.
After all, it’s easy to have rose-tinted glasses with something you
wrote.
It’s perfect and amazing in every single way, right?
Far from it sometimes. 😂 Especially when it comes to first drafts.
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14. Practice different intros
The introduction is a common sticking point for
writers.
It needs to stand out. It needs to get readers glued
to the page.
Nonetheless, it’s much easier said than done.
A great copywriter exercise to overcome this is
experimenting with how you write introductions.
Instead, I recommend that you have fun with some of
these introduction strategies:
1. Use a bold statement
2. Cite an interesting statistic
3. Ask a question
4. Paint a picture
5. Give deep context
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16. Physically write copy
Writing physical copy versus typing it out has a
scientific benefit.
Dr. Helen Macpherson from Deakin University told
The Huffington Post “When we learn new
information, for example at school or in a
university lecture, we don’t write verbatim, which
means we have to create our own summaries and
concepts.”
Source:
https://www.huffingtonpost.com.au/2016/04/21/
writing-by-hand-benefits_n_9735384.html
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18. Opt into funnels
Swipe, swipe, swipe. That’s the name of the game.
Studying what other brands and writers do is the
best way to learn how to be a better writer. Hands
down.
That’s why you should create a separate email
account to sign up for newsletters and other
funnels.
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19. Opt into funnels
I recommend visiting Google and searching for
phrases like:
● Copywriting course
● Copywriting book
● Copywriting e-book
● Copywriting checklist
● Copywriting cheatsheet
● Etc.
The goal is to find lead magnets that are often
exchanged for an email subscription.
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21. Study ads in real life
We see an average of 63 display ads per day.
That’s not counting what we see during daily
commutes, going to the gym, etc.
You’re passing by signs, billboards, hearing ads on
the radio. It just doesn’t stop!
However, as a copywriter and marketer, it’s a
brilliant opportunity.
Source: https://instapage.com/blog/display-
advertising
Are they using calls to action?
What power words are they using?
Which copywriting strategies can you recognize they’re
using? (Think FOMO, urgency, scarcity, etc.)
This is a great way to constantly keep you sharp. It also
serves as excellent inspiration.
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23. Write every day
I write a few thousand words per day and I still
believe I have lots to learn as a copywriter.
Writing well is like being Lebron James.
You’re not going to get good without shooting
10,000 shots first.
You’re a writer, correct? Then, you need to be
writing!
And every day at that.
Set a goal to:
● Write a certain amount of words per day.
● Write one blog post daily.
● Write X amount of pages.
● Etc.
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